Digital Acceleration Services
By Avaneendra, Vibes Communications

How do I get
attention in the
world of BIG
data

Sequence
Client Brief
Hospitality Marketing Mediums
Search Philosophy
Social Engagement
Road Ahead
7 Pointer Vibes Strategy
Sample Digital Plan
Contact Us

Client Brief
• Key objectives of the campaign would be
• Brand Visibility & Recall when a customer searches or recalls
• Lead Generation in terms of inquiries

Hotel Marketing Mediums
Build a High
Converting
Website
Regular SEO Local SEO
Google
Adwords PPC
Social Media
Marketing
Retargeting
Google
Optimization &
Rich Snippets
Online
Reputation
Management
Quality
Customers
Management
Facilitating
Referrals

Organic is fiercely competitive place to play
A good organic search strategy should:
• Involve good on-page SEO so search engines
can find you
• Include a blog that is updated often with
insights pertinent to your industry (in order
to increase inbound links and the number of
pages crawled by search engines)
• Utilize site links and micro-sites to win more
links on SERPs
A better strategy will use paid to
complement organic to ensure coverage on
the SERP and to improve opportunities for
clicks.
VIBES RECOMMENDATION: Go for 15 Keywords

When it comes to paid… you want to be on top
VIBES RECOMMENDATION: Go for 1000 INR/Day for Ads

Being first matters too
VIBES RECOMMENDATION: Go for 1000 INR/Day for Ads

Sample SEO Plan
MAJOR TASKS
• On Page SEO Activities
• Off Page SEO Activities
• Keywords Identification & SEO Plan Execution

Keywords targeted for Organic & Inorganic
Activities
Hotel in “City”, Top Hotel in “City”, Best Hotel in “City”
Accommodation Keywords
Resort Keywords
Hotel Services keywords such as Booking a Hotel, Room booking, Organizing a
party, Family outing, Must visit hotel, Hotel Packages can be targeted
Hotel in, near, “Locality”
Tourism Keywords
Travel Keywords

Be Social

Sample Social Plan
VIBES RECOMMENDATION: Go for FB, Tw, Ln
Facebook
•Manage Page
•Create Hospitality
Content
•Engage with
Customers
•Contest & Giveaways
•Target Customers
through Ads
•Listen to Customers
•Post pics of
customers, case
studies, travel tips,
from time to time
Twitter
•Manage User
•Use Relevant # tags
•Follow potential
people
•Tweet on regular
basis, say Travel Tips
•Twitter Chats, say
every 2 months with
experts
Linkedin
•Manage user &
business page
•Go for corporate
linkages
•Tie up with HR/Admin
Department of
different corporates
for organizing Sales
Meets, Annual Get
Together.
•Employee Discounts
with leading
corporates

Google & Trip Advisor Reviews
VIBES RECOMMENDATION: Ask your customers for Google & Trip Advisor Reviews

ROAD AHEAD

7 Point
Program
to drive
Marketing
Plan
1. Website Analysis
2. Hotel Microsite Development
3. Search Engine Optimization
4. Pay Per Click(Google Ads)
5. Social Media Engagement
6. Emailer Program
7. Reviews Program
STEPS
7 POINT VIBES STRATEGY

Digital Operations Category & Tactic Primary Job(s) of Tactic Execution Strategy Intended Outcome Responsibility
Website Development/Revamp
(if required)
Acquisition, Retention & Brand
Building
HTML Responsive Website Brand Visibility & Recall Vibes
Organic
Hotel Microsite(if required) Acquisition, Retention & Brand
Building
HTML Responsive Microsite User engagement through Digital &
ATL Exercises
Vibes
Email(Old Customer & Perspective
Customer)
Acquisition, Retention & Brand
Building
HTML Mailer Retain current customers through
engagement and target new
customers through hotel packages
Vibes
Social(New & Current Customers) Acquisition, Retention & Brand
Building
Social Campaign Reach targeted Audience & Engage
them
Vibes
SEO(for 15 Keywords) Acquisition, Retention & Brand
Building
Search Campaign Pull effect Vibes
Google & Trip Advisor Reviews Acquisition Review Campaign More positive reviews, more
customers footfall
Vibes
Inorganic
Google Ads(Search) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes
Google Ads(Display) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes
FB Ads Promotion, Acquisition Paid Ads Ads would be focused towards
microsite.
Vibes
Email(New Customers Data) Promotion, Acquisition HTML Mailer & Paid Campaign Reach targeted Audience Vibes
Sample Digital Plan

Thank You
Avaneendra Mishra
Business Head
Vibes Communications Pvt. Ltd.
+91 9650858881, +91 8586932861
Avaneendra@vibescom.in, http://vibescom.in