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Digital Marketing Services for Travel & Tourism - Vibes Communication

  1. Digital Acceleration Services By Avaneendra, Vibes Communications
  2. How do I get attention in the world of BIG data
  3. Sequence Client Brief Hospitality Marketing Mediums Search Philosophy Social Engagement Road Ahead 7 Pointer Vibes Strategy Sample Digital Plan Contact Us
  4. Client Brief • Key objectives of the campaign would be • Brand Visibility & Recall when a customer searches or recalls • Lead Generation in terms of inquiries
  5. Hotel Marketing Mediums Build a High Converting Website Regular SEO Local SEO Google Adwords PPC Social Media Marketing Retargeting Google Optimization & Rich Snippets Online Reputation Management Quality Customers Management Facilitating Referrals
  6. Organic is fiercely competitive place to play A good organic search strategy should: • Involve good on-page SEO so search engines can find you • Include a blog that is updated often with insights pertinent to your industry (in order to increase inbound links and the number of pages crawled by search engines) • Utilize site links and micro-sites to win more links on SERPs A better strategy will use paid to complement organic to ensure coverage on the SERP and to improve opportunities for clicks. VIBES RECOMMENDATION: Go for 15 Keywords
  7. When it comes to paid… you want to be on top VIBES RECOMMENDATION: Go for 1000 INR/Day for Ads
  8. Being first matters too VIBES RECOMMENDATION: Go for 1000 INR/Day for Ads
  9. Sample SEO Plan MAJOR TASKS • On Page SEO Activities • Off Page SEO Activities • Keywords Identification & SEO Plan Execution
  10. Keywords targeted for Organic & Inorganic Activities Hotel in “City”, Top Hotel in “City”, Best Hotel in “City” Accommodation Keywords Resort Keywords Hotel Services keywords such as Booking a Hotel, Room booking, Organizing a party, Family outing, Must visit hotel, Hotel Packages can be targeted Hotel in, near, “Locality” Tourism Keywords Travel Keywords
  11. Be Social
  12. Sample Social Plan VIBES RECOMMENDATION: Go for FB, Tw, Ln Facebook •Manage Page •Create Hospitality Content •Engage with Customers •Contest & Giveaways •Target Customers through Ads •Listen to Customers •Post pics of customers, case studies, travel tips, from time to time Twitter •Manage User •Use Relevant # tags •Follow potential people •Tweet on regular basis, say Travel Tips •Twitter Chats, say every 2 months with experts Linkedin •Manage user & business page •Go for corporate linkages •Tie up with HR/Admin Department of different corporates for organizing Sales Meets, Annual Get Together. •Employee Discounts with leading corporates
  13. Google & Trip Advisor Reviews VIBES RECOMMENDATION: Ask your customers for Google & Trip Advisor Reviews
  15. 7 Point Program to drive Marketing Plan 1. Website Analysis 2. Hotel Microsite Development 3. Search Engine Optimization 4. Pay Per Click(Google Ads) 5. Social Media Engagement 6. Emailer Program 7. Reviews Program STEPS 7 POINT VIBES STRATEGY
  16. Digital Operations Category & Tactic Primary Job(s) of Tactic Execution Strategy Intended Outcome Responsibility Website Development/Revamp (if required) Acquisition, Retention & Brand Building HTML Responsive Website Brand Visibility & Recall Vibes Organic Hotel Microsite(if required) Acquisition, Retention & Brand Building HTML Responsive Microsite User engagement through Digital & ATL Exercises Vibes Email(Old Customer & Perspective Customer) Acquisition, Retention & Brand Building HTML Mailer Retain current customers through engagement and target new customers through hotel packages Vibes Social(New & Current Customers) Acquisition, Retention & Brand Building Social Campaign Reach targeted Audience & Engage them Vibes SEO(for 15 Keywords) Acquisition, Retention & Brand Building Search Campaign Pull effect Vibes Google & Trip Advisor Reviews Acquisition Review Campaign More positive reviews, more customers footfall Vibes Inorganic Google Ads(Search) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes Google Ads(Display) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes FB Ads Promotion, Acquisition Paid Ads Ads would be focused towards microsite. Vibes Email(New Customers Data) Promotion, Acquisition HTML Mailer & Paid Campaign Reach targeted Audience Vibes Sample Digital Plan
  17. Thank You Avaneendra Mishra Business Head Vibes Communications Pvt. Ltd. +91 9650858881, +91 8586932861,