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TOURISM 2.0
             The Use of Mobile Devices in the
            Construction of Cultural Itineraries

              ...
TOURISM 2.0


Tourism 2.0 is the way of making holidays
by taking advantage of the functionalities of
mobile devices and A...
TOURISM 2.0




namely :

•by organizing routes on the spot
(search & browse; booking, reservation, payment)

•by interact...
TOURISM 2.0

Tangible Interface &
Augmented Reality
TOURISM 2.0


  What happened to the tourism product?

The Travel Package
TOURISM 0.0


Tour operators provide packages for the
market

     Season                       Transport




Destination ...
TOURISM 1.0


Customers in search of components –
increased market tranparency

     Season                      Transport...
TOURISM 2.0


The "product" in search of customers


     Season                       Transport




Destination          ...
TOURISM 2.0

        Augmented Reality




Simulation   Games      Representation
TOURISM 2.0


From market driven to communication
driven activites :

•by organizing routes on the spot
(search & browse; ...
TOURISM 2.0

Social Networking – a chance
TOURISM 2.0


Social Networking – a chance
•for breaking the dominance of the market
•for (re-) creating collective memory...
Time to introduce innovative
          solutions
Time for a smart city




‘The greatest pitfall is wanting to be a Smarter City
                 because it is sexy’
  Hay...
Time for a smart city




‘The concept of Smart Cities is like art: the context is
         more important than the produc...
Time for a smart city




   ‘I don’t know whether the Smart City terminology will
survive. But I hope that an intelligent...
Time to listen the social media




Locative
media are
growing
 faster
Time to tell real secrets


                We all talk about
                     engaging
                stakeholders. ...
Time to look to the past




Nearly everyone agrees that technology is not the problem on the road
 to smarter cities. Sti...
Time to use real memories




There is no such thing as THE road map to a Smart City. The
 necessary steps depend on citie...
Time to use augmented
           reality




because memories
   are moving…
Thanks for your attention

Obrigado pela vossa atenção



 Thomas P. Brysch
  Paulo Caldeira
 Escola Superior de Tecnologi...
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Tourism 2.0 | The Future Of Culture

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Tourism 2.0 | The Future Of Culture

  1. 1. TOURISM 2.0 The Use of Mobile Devices in the Construction of Cultural Itineraries Uso dos Dispositivo Móveis na Construção de Itinerários Culturais 17 th May Thomas P. Brysch Paulo Caldeira Master in Innovative Tourism Development Escola Superior de Tecnologia e Gestão Instituto Politécnico de Viana do Castelo
  2. 2. TOURISM 2.0 Tourism 2.0 is the way of making holidays by taking advantage of the functionalities of mobile devices and Augmented Reality ...
  3. 3. TOURISM 2.0 namely : •by organizing routes on the spot (search & browse; booking, reservation, payment) •by interacting with/exploring additional information (maps, points of interest, navigation, geo-localization) •by communicating with services and people (feedbacks, queries, networking)
  4. 4. TOURISM 2.0 Tangible Interface & Augmented Reality
  5. 5. TOURISM 2.0 What happened to the tourism product? The Travel Package
  6. 6. TOURISM 0.0 Tour operators provide packages for the market Season Transport Destination Accommodation Motivation
  7. 7. TOURISM 1.0 Customers in search of components – increased market tranparency Season Transport Destination Accommodation Motivation
  8. 8. TOURISM 2.0 The "product" in search of customers Season Transport Destination Accommodation Motivation
  9. 9. TOURISM 2.0 Augmented Reality Simulation Games Representation
  10. 10. TOURISM 2.0 From market driven to communication driven activites : •by organizing routes on the spot (search & browse; booking, reservation, payment) •by interacting with/exploring additional information (maps, points of interest, navigation, geo-localization) •by communicating with services and people (feedbacks, queries, networking)
  11. 11. TOURISM 2.0 Social Networking – a chance
  12. 12. TOURISM 2.0 Social Networking – a chance •for breaking the dominance of the market •for (re-) creating collective memory •for (re-) affirming local cultural identity •for accumulating "cultural capital”
  13. 13. Time to introduce innovative solutions
  14. 14. Time for a smart city ‘The greatest pitfall is wanting to be a Smarter City because it is sexy’ Haydee Sheombar, Smarter Cities Leader Benelux, IBM http://www.smartcitiesineurope.com/
  15. 15. Time for a smart city ‘The concept of Smart Cities is like art: the context is more important than the product’ Ger Baron, Amsterdam Innovation Motor http://www.smartcitiesineurope.com/
  16. 16. Time for a smart city ‘I don’t know whether the Smart City terminology will survive. But I hope that an intelligent or Smart City vision is one everyone gets excited about’ Molly Webb, the Climate Group http://www.smartcitiesineurope.com/
  17. 17. Time to listen the social media Locative media are growing faster
  18. 18. Time to tell real secrets We all talk about engaging stakeholders. But who exactly are they and how do you align so many different priorities?
  19. 19. Time to look to the past Nearly everyone agrees that technology is not the problem on the road to smarter cities. Still, there are some technical challenges, like linking data across domains.
  20. 20. Time to use real memories There is no such thing as THE road map to a Smart City. The necessary steps depend on cities' objectives and strengths.
  21. 21. Time to use augmented reality because memories are moving…
  22. 22. Thanks for your attention Obrigado pela vossa atenção Thomas P. Brysch Paulo Caldeira Escola Superior de Tecnologia e Gestão Instituto Politécnico de Viana do Castelo
  • fangmingzm

    May. 19, 2012

See more at http://www.ua.pt/event/invtur/PageText.aspx?id=15503

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