Why explore the region?
Asia-Pacific countries lead the world
in e-commerce adoption.
90% of consumers have purchased online.
Src: Neilson. One size does not fit all- Asia's multi-channel opportunity
Countries include: Taiwan, Japan, China, S. Korea, NZ, Aust., Malaysia
But it is a complex Region
16% of Chinese
Source: Next Digital Regional Offices
Half of Malaysians
media on their
Google has about
share in China Metropolitan vs.
Malaysia is in the top 3
countries for video
By 2020, China is
tipped to have the
Key Trends in Asia
Wilson discusses the key trends being experienced online in China
• Internet usage is 538m people
• Mobile consumption has grown 10x in 12 mths
• Social Media usage is highly consumer - Weibo
ASEAN isexperiencing3 bigtrendsinonlineconsumerbehaviour:
Video Content Consumption
Corporate use of Social Media in Asia
Key Trend across regional markets is micro-blogging.
Corporate blog usage has grown by 40% since 2010.
Source: eConsultancy. Social Media in Asia
90% 50% 50%
80% 90% 50% 30%
80% 100% 80%20%
Key Learning's for EnteringAsia
Wilson discusses the key learning's for international brands online in China.
• Important to research and understand the local market..
• Strategy must be Adjusted to fit Asia
• Localise your brand and products
• Use local expertise
Research the Markets
Mercedes Benz A-Class
96% of Gen Y are active
on social media
60% interacted with a
brand on social media
within the last 30 days
Malaysia is in the Top 10
nation for video
48% smartphone usage
19% Tablet usage 60% are likely to act on
suggestions from family or
Social Mobile Content
Mercedes Benz A-Class
What does Malaysian Gen-Y
- Role Models
Dove – Real Beauty
I wont hide my skin anymoreNatural Beauty is Real Beauty
China is quicklyapproaching 20% of the worlds pop’n
By 2020, China will have 800 urban locationswith a higher
income per capita than Shanghai
By 2025, China will have 10 citiesbigger than NewYork
And Lastly, Infrastructure Matters
Wilson outlines the importance if hosting your site in China!
• The Great Firewall
• Slow site speed if hosted internationally
• UX is greatly improved when hosted in China
Melbourne-Sydney - Brisbane-Shanghai - KualaLumpur-Singapore
Next Digital Melbourne
Level 8, 15 William Street
P: 8612 6888
F: 8612 6899
Strategy & Marketing Director
03 8612 6811