Tealeaf: Innovative Tealeaf Use Cases

Innovative Tealeaf use cases Vernon Wyatt Director of Site Conversion Hotels.com 9/17/09 http:// www.linkedin.com/in/vernonwyatt

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goal of the Site Conversion Team Output 2% place orders Black box Demand Generation Input 100% traffic Tech Ops BI e-Commerce Engine Blueprint of Customer Behavior What about the other 98%

[object Object],[object Object],[object Object],Site Conversion Time Allocation

[object Object],[object Object],How Hotels.com uses Tealeaf 40% Reactive

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Hotels.com uses Tealeaf 40% Proactive

[object Object],[object Object],How Hotels.com uses Tealeaf 20% Innovative (a.k.a. Google 20)

Here is how we Innovate…. ,[object Object],[object Object],Visualization Tools

Innovative Challenge #1 Understanding Search Results Performance by Country ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovative Solution #1 Mashup Tealeaf data with Google Maps!

Innovative Challenge #2 Creating a Data Driven organization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Innovative Solution #2 Utilize Digital Signage to display real-time information ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Innovative Challenge #3 Missing critical business alerts

Help your teams focus on what is important and where to go to get things fixed Innovative Solution #3 Mashup key alerts with your Infrastructure diagram

Innovative Solution #4 ”Pops and Drops” - your problems “pop” to the top!

Innovative Solution #5 Mashup multiple data sources by time

Innovative Solution #6 Omniture (a.k.a. Adobeture  ) and Tealeaf one-click Integration

Site Conversion 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovative Example #7 Respond to customers based on “Customer Value” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Real-time Process From 24 hours to 6.3 seconds!

Q/A If you have any questions or want to continue the conversation, let’s connect via linkedin: http:// www.linkedin.com/in/vernonwyatt

Tealeaf: Innovative Tealeaf Use Cases

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Tealeaf: Innovative Tealeaf Use Cases

Similar to Tealeaf: Innovative Tealeaf Use Cases (20)

Tealeaf: Innovative Tealeaf Use Cases