Verna Gall, CSM, CSPO, PMP

Raleigh-Durham, North Carolina Area United States

Scrum Master, Digital Marketing Technologies (Adobe/SiteCatalyst | Ensighten)

Finance / Banking / Insurance

12+ years partnering with senior level marketers, product managers, digital agencies, content owners, and creative and technology teams to collect, configure, circulate and consume digital marketing data for business to business (B2B), business to consumer (B2C), and business to employee (B2E) websites. Subject matter expert in key digital analytics concepts including campaign attribution and optimization, conversion funnel analysis, cross channel analysis, content effectiveness, data collection, e-mail optimization, Key Performance Indicator development, landing page optimization, and multi-dimensional segmentation/analysis. Proven ability to support non-analytical stakeholders by int...