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Ogilvy Verge Expedia 13 9 7
1.
Engage Customer Interaction
as Competitive Strategy Clive Peoples Head of Customer Communications Expedia
2.
Some of our
sites
3.
The travel marketplace
LCCs Scheduled airlines Tour operators OLTAs Metasearch engines
4.
Competitive strategy Expedia
GDSs Airlines Hotels Car Hire The Trip The Customer
5.
Network effect Supply
Customers Customers
6.
User generated content
2000 User reviews a week 10,000,000 Tripadvisor Reviews
7.
The future