1. Engage – Sam Smith, BBC London 2007

2. Bill

3. The Emerging Media Spectrum Points for overall sophistication Number of people (000)

4. Very low – the laggards Points for overall sophistication Number of people (000)

5. The mainstream Points for overall sophistication Number of people (000)

6. The Mainstream Just look what they’ve got….

7. The Emerging Media Spectrum Points for overall sophistication Number of people (000)

8. Technology works if….. What I want Simple

13. Thank you