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The document outlines a campaign by the Humane Society of the United States to gain awareness and support. The goal is to educate people about proper animal care and support HSUS projects. They will use Google Adwords, Facebook, and Instagram posts over 2 months with a $10,000 budget. Effectiveness will be tracked by engagement metrics like clicks, shares, and comments. The data collected will be analyzed to refine the campaign and outreach.

Government & Nonprofit
1 of 10
Gain Awareness for Humane Society of the United States Vera Chan
Agenda Goal of campaign Ways to accomplish Budget
Humane Society of the United States (HSUS) Animal protection organization Goal of the campaign: Gain awareness to support HSUS projects  Educate people with proper animal care
Target audience  Animal lovers  Neutrals Take action
How to Accomplish 1. Google Adwords  Increase traffic to website  Targeted keywords + $30/day generate around 300 clicks  Increase subscribers to updates
How Effective? Track traffic every day  Figure out people’s interest Reach out to subscribers based on level of interest
How to Accomplish 2. Facebook page  Post updates Videos, news, events Easy to share and read comments Trackable Allows followers to share and ask questions publicly and privately  Featured stories
How to Accomplish 3. Instagram  Post updates Mostly photos and videos Use hashtags to reach out to more people  Less distraction compared to Facebook  Featured stories
How Effective?  Posts that get most people’s attention  likes, comments, hashtags, and shares/reposts Responses on featured stories  Determine how influential they are
Budget $10,000 for 2 months Adjustments will be made after analyzing data collected

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Gain awareness for hsus

  • 1. Gain Awareness for Humane Society of the United States Vera Chan
  • 2. Agenda Goal of campaign Ways to accomplish Budget
  • 3. Humane Society of the United States (HSUS) Animal protection organization Goal of the campaign: Gain awareness to support HSUS projects  Educate people with proper animal care
  • 4. Target audience  Animal lovers  Neutrals Take action
  • 5. How to Accomplish 1. Google Adwords  Increase traffic to website  Targeted keywords + $30/day generate around 300 clicks  Increase subscribers to updates
  • 6. How Effective? Track traffic every day  Figure out people’s interest Reach out to subscribers based on level of interest
  • 7. How to Accomplish 2. Facebook page  Post updates Videos, news, events Easy to share and read comments Trackable Allows followers to share and ask questions publicly and privately  Featured stories
  • 8. How to Accomplish 3. Instagram  Post updates Mostly photos and videos Use hashtags to reach out to more people  Less distraction compared to Facebook  Featured stories
  • 9. How Effective?  Posts that get most people’s attention  likes, comments, hashtags, and shares/reposts Responses on featured stories  Determine how influential they are
  • 10. Budget $10,000 for 2 months Adjustments will be made after analyzing data collected