Fundraising using social media involves much more than texting Red Cross 90999. With social media, you are building relationships with people who care about your cause, not casting your message to the wind in the hope that someone picks it up. The return on your investment can be huge.

2. Fundraising with Social Media Presented by Geri Stengel For The Community Foundation Of Northwest Connecticut

4. Just the Facts Ma’am

5. Online Giving Source: GivingUSA and The Online Giving Study: A Call to Reinvent Donor Relationships By A Network for Good and True Sense Marketi ng

6. 2009 Online Giving by Venue in $ Millions . Source: The Online Giving Study: A Call to Reinvent Donor Relationships by A Network for Good and True Sense Marketi ng

7. 2007-2009 Online Giving Trends by Venue Source: The Online Giving Study: A Call to Reinvent Donor Relationships by A Network for Good and True Sense Marketi ng

8. Trends in Percent of New Donors Giving Online Source: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report by Target Analysis

9. New Donors by Age Source: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report by Target Analysis

10. New Donors by Household Income Source: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report by Target Analysis

11. Revenue per New 2010 Donor Source: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report by Target Analysis

12. Where’s the Money

17. A Comparison of Costs of Fundraising Tools Source: Illustration, @shanesnow, Visual Data; Content Blackbaud, Run Walk Fundraising Council

18. A Comparison of Online Donations Source: Illustration, @shanesnow, Visual Data; Content Blackbaud, Run Walk Fundraising Council

19. Source: Illustration, @shanesnow, Visual Data; Content Blackbaud, Run Walk Fundraising Council

20. Source: Illustration, @shanesnow, Visual Data; Content Blackbaud, Run Walk Fundraising Council

21. A Wide Range of Metrics Are Available Source: Illustration, @shanesnow, Visual Data; Content Blackbaud, Run Walk Fundraising Council

22. The More You Do Social Media The More Effective You Are Source: Nonprofits and Social Media: It Ain’t Optional

23. Case Studies

24. Online Red Kettle Facebook Applicaiton

25. A Happy Tweetsgiving to You

26. YouTube Raises a Roof http://www.youtube.com/watch?v=jnIsUGcCcfM&feature=player_embedded

27. LinkedIn: A Powerful Fundraising Tool

28. Next Steps

29. Learning to Use Social Media Source: Nonprofits and Social Media: It Ain’t Optional Learning by doing 91% Observing what others are doing 82% Reading online resources 70% Talking to colleagues 61% Attending classes (in person and online) 47% Talking to experts 43% Attending social media conferences 26% Reading books 22% Hired an expert on staff 15% Hired a consultant / outsource some all functions 11%