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1. ✌
How to bring a product to market
Venture Hacks

2. With Sean Ellis
startup-marketing.com
@seanellis

3. Outline: Before fit
1. Half the marketing battle is the product
2. Must-have products make marketing easier
3. How PayPal built a must-have product
4. Understand the must-have users
5. How to get to product/market fit
6. How not to get to fit
7. Should I launch?
8. You can't set a deadline on fit
9. How to communicate with the board during fit
10. How to use positioning to improve fit
11. It's frustrating to try to grow with low fit
12. How many users do you need to determine fit?
13. Who do you survey?
14. What is promise?
15. Don't over-position your product during fit
16. Pivot the business around the love
17. Focus the business on the love
18. Create a great experience around the love
19. Create a business model around the love
20. First find the love
21. Are recommendations a good indicator of fit?
22. The must-have metric is a good indicator of fit

4. Outline: After fit
1. What comes after fit?
2. Prepare for growth
3. a) Put the metrics in place
4. b) Optimize the funnel
5. c) Optimize the messaging
6. Prepare for growth as quickly as possible
7. Remove bottlenecks to preparing for growth
8. Preparing for growth is not a low-burn period
9. Preparing for growth doesn't require growth
10. Use a business model to grow quickly
11. Grow and create new channels
12. Nail the first user experience while preparing for growth
13. Leave no room for the competition
14. Marketplaces are an exception to this model
15. Why Sean decided to focus on startup marketing
16. Just scratching the surface

6. Half the marketing battle is the product

7. Must-have products make marketing much easier

8. How PayPal built a must-have product

9. Understand the must-have users

10. How to get to product/market fit

11. How not to get to fit

12. Should I launch?

13. You can't set a deadline on fit

14. How to communicate with the board
during fit

15. How to use positioning to improve
fit

16. It's frustrating to try to grow
without fit

17. How many users do you need to
determine fit?

18. Who do you survey?

19. What is promise?

20. Don't over-position your product
during fit

21. Pivot the business around the love

22. Focus the product on the love

23. Create a great experience around the love

24. Create a business model around the love

25. First find the love with customer development

26. Are recommendations a good indicator of fit?

27. The must-have metric is a good indicator of fit

28. What comes after fit?

29. ✌
Get more startup advice
Venture Hacks Sean Ellis
venturehacks.com startup-marketing.com
@venturehacks @seanellis