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Hi! I’m Venkatraman<br />This is my Visual Resume<br />
I AM<br />An accomplished individual offering over 6.5 years of experience in marketing, branding & communication solutions, managing integrated campaigns, project management, business development and people management including leading multicultural & cross-functional teams. <br />
I HAVE A<br />BACHELORS IN BUSINESS ADMINISTRATION<br />
THE BASICS<br />Age<br />Full Name<br />Venkatraman Raghunathan<br />27<br />Quick Description<br />Specialties<br />ambitious, creative and a people person<br />campaign management, digital marketing and brand management<br />Portfolio<br />Skills<br />http://venkatraman.carbonmade.com/<br />Microsoft office, Photoshop, Illustrator and Business Objects<br />
Some stuff I have done<br />1<br />4<br />SEO, SEM and campaign analytics<br />Launching integrated marketing campaigns<br />2<br />5<br />Website conceptualization and development<br /> <br />Project management: managing the lifecycle of various projects end to end. <br />6<br />3<br />Digital media planning<br />Identifying & analysing consumer behaviour<br />
I work at Xpointo Media<br />I plan and sell strategies for new clients, helping them select the optimal channel mix to deliver their targets, including email, web, social media and search marketing campaigns.<br />I also explore new developments in the digital landscape to find ways to more effectively deliver my client’s business objectives.<br />
I used to work at Mudra Communications<br />I managed the marketing needs of some of India's biggest brands.<br />I delivered a full range of services to these clients including market research; monitoring trends; analysing consumer behaviour; identifying marketing efforts required; launching campaigns & evaluating their effectiveness. <br />
Challenge:<br />Conceptualize a campaign that would do the following:<br />a) transform Jockey into a lifestyle brand<br />b) extend from being a men’s wear brand to an unisex brand<br />c) enhance stature & brand leadership in the consumer’s mind<br />Idea:<br />Inside all of us lurks an exuberant spirit that wants to be let out.. This spirit is usually smothered by cares, unease & inhibitions.. But when you are really comfortable in your second skin, you follow your heart without inhibitions.. You become playful.. Relax without a care.. Grab some action or simply shut off from the world.. “Just Jockeying” embodies everything that’s carefree and spontaneous in us.<br />Results:a) Gave the brand a unique positioning and a leader’s stance.<br />b) Campaign set standards for the category & gave Jockey a high competitive advantage. <br />c) Jockey’s sales went up to $75 million which was an increase of 42% from the previous year.<br />d) Justjockeying.com garnered 500,000 hits in the first few days of its launch. <br />
Challenge:<br />It all started when the president of INP+, the largest Indian NGO working with People Living with HIV/AIDS (PLHIV), asked us a question we couldn't answer, "What about all those who already have it?". Contrary to the regular fight against HIV, we had to come up with an idea to comfort the lives of those already infected.<br />Idea:<br />Created a matrimonial website exclusively for the PLHIV, giving them an opportunity to live a normal life and not be held back by social stigma. HitchIV.com came into existence and the site was constructed like a warren symbolizing the coming together of a huge network. Site was supported extensively through all forms of media. "Be Loved Again" was the theme of the campaign.<br />Results:The site gained popularity amongst the PLHIV, who registered on the site, including the President himself. Garnered 80,000 hits in the first few weeks of the launch & 194 registered members. 7 couples till date have got married through the site. It caught the attention of NGOs all over the country like UNDP, UNAIDS, PSI and earned their support. The President of INP+ had this to say, "We have fought the battle for decades now, through medicine & education. I guess love is as powerful a weapon as any other". <br />
- Conceptualized & launched over 100 national & regional marketing campaigns for Big Bazaar, increasing sales by over $100 million: 29.4% (2009-10) and by 25.6% (2008-09). <br />- Implemented ROI focused online marketing strategies for clients to enhance brand presence and generate brand advocacy amongst the target audience<br />
Some awards I have won<br /> - The "Just Jockeying" campaign <br />won 10 national awards in the<br />Pepper Ad Fest, including <br />“Campaign of the Year”.<br />- HitchIV.com won a total of 6 <br />national awards in the Goa Ad Fest <br />and the Pepper Ad Fest, including “Best Website”. <br />- Two Line of Business Individual of the Quarter awards for excellence in leadership and performance from among 200 employees for Q3 2006 & Q1 2007 and a Team of the Quarter award in Q3 2007. (JPMorgan)<br />- National Award for excellence in Sales & Quality 2005-06 (AIESEC Chennai)<br />