SlideShare uma empresa Scribd logo
1 de 4
Baixar para ler offline
Vegetarian Fact-file
Demographics of the vegetarian community:
It is notable that ”6% households contained at least one vegetarian member”¹ in 2003,
according to the Food Standards Survey, which shows that within the UK, the number of
vegetarian consumers are on the rise, and people are open to admit that they live a meat-
free lifestyle, consuming vegetable-based products primarily. Also, in 2001, England was
recorded as having the highest number of vegetarian individuals within the UK, at the figure
of “6%”¹ , which initially shows that Britain is becoming more „healthy‟ in a sense, diminishing
the reputation that it is a nation of binge eaters, fasting on takeaway goods, living a fruit-free
lifestyle.
Furthermore, it is important to state that this „stereotype‟ is often associated with individuals
who earn under “£44,000”¹ per year, as discovered by the FSA (Food Standards Agency),
where individuals who have a significantly higher household income are more likely to be
vegetarian. This particular piece of information shows that demographics take a forefront
within the vegetarian community, where „middle class‟ individuals are more likely to adhere
to a vegetarian diet, due to the fact that they can afford to purchase a high abundance of
goods that are linked to the vegetarian way of life, (e.g. fruit, vegetables, gelatine and animal
fat-free products). It is interesting how the income of a household can determine their eating
habits, but it also strengthens the stereotype of the under classes indulging on unhealthy
products, which is a form of injustice, as “2%”¹ of households that earn under £44,000, do in
fact live a vegetarian lifestyle.
Vegetarian (definition):
A „vegetarian‟ is an individual who adopts a lifestyle of consuming goods that do not contain
any animal remains, as it contradicts with their moral beliefs and ethical stance. It is notable
that they will not eat any meat products whatsoever, unless they are a pescatarian, who
consumes seafood, but not any other type of meat. Also, a vegetarian can take many forms,
with some eating meat on an occasional basis, who are labelled as „flexitarians‟, as well as a
„lacto-ovo-vegetarian‟ , who does not eat any form of meat (including fish), but adds dairy
products into their diet, such as milk and cheese.
Furthermore, it is notable that this type of individual will stand up for animal rights, opposing
to controversial issues such as fox hunting, as well as the badger culling, and are likely to
hold strong opinions over the welfare of animals, as they refuse to consume them, due to the
fact that they believe that it is cruel to slaughter an animal for mere consumption. They may
support charities such as RSPCA, PDSA, and may be a member of PETA (People for the
Ethical Treatment of Animals), which is an organisation that campaigns for animal rights, and
protests against the use of fur for clothing, seal hunting, as well as animal testing.
Various reasons that individuals adopt a vegetarian lifestyle:
Religion:Itis notable that various religious groups prohibit certain types of meat, for
example, in the Islamic culture, pork cannot be consumed at all, and only „halal‟ meat is
allowed, where a prayer is performed before the animal is killed. Also, in Judaism, „kosher‟
meat (also known as kashrut) is eaten, as it is in accordance with the Jewish dietary rules,
where the meat itself is prepared in a specific way which meets the „halacha‟ (the laws of
Judaism).
Health:In order to lead a significantly healthier lifestyle, an individual may adopt a
vegetarian diet, so that they can improve their overall well-being, as well as enhancing their
everyday diet, by adding a range of various vegetable-based dishes to their recipe list.
Moral/ Ethical Stance:An individual may be opposed to the mistreatment of animals, and
will therefore adopt a vegetarian lifestyle, as they will be against animal slaughter for
consumption purposes. Also, it is notable that their beliefs may have been ingrained into
them from a young age, (if their family were also vegetarian) which means that they may
have unknowingly adopted this particular way of life. The individual may also have concerns
over how an animal, (which is being utilised as food) is being treated before their death,
which may convince them to either become a vegetarian, or alternatively purchase free-
range meat products, so that they can eat meat in the knowledge that the animal has not
been confined to a small space, and has lived a good life, which will inevitably diminish any
sense of remorse that the consumer may have inhabited beforehand.
Companies that specifically target the vegetarian market:
Quorn –This particular company tailors their products primarily to the vegetarian market,
however, it is notable that this meat substitute (formed from a type of fungi) is also eaten by
non-vegetarian consumers due to its prevalence on the mainstream market. It has become
increasingly popular, and is now a household brand, that is bought by a variety of
individuals, as opposed to a niche, strictly vegetarian audience. The website of the company
issues a list of several recipes, which can be shared, as well as printed by the consumer, so
that they can utilise Quorn products as a substitute to meat, which will in turn, make them
significantly healthier as individuals.
Redwood –This is a corporation which panders primarily to the vegetarian market, however,
it also caters to the vegan market, distributing products that are strictly animal-free, with
dairy-free cheeses, which are constructed utilising soya as a substitute. Their key goal is to
obtain all of their ingredients from a natural plant-based source, and to diminish any
hydrogenated fats, eggs, and artificial colours from their products, initially making their
products safe for consumption. Also, the company itself has been approved by the Vegan
Society, which reinstates its authenticity as a legitimate corporation.
The Vegetarian Society –This particular organisation is associated with individuals who live
on either a vegan or vegetarian diet, where it offers support for them, as well as listing a
wide range of recipes in which the consumer can view, and then perform for them. It also
encourages the consumer to join the „community‟ of the organisation, contributing their
opinions, so that fellow vegetarians can read their views, and learn from them, which may
also bribe them into publishing their views on the stated organisation. However, it is notable
that this specific website utilises emotive language such as “around two million land animals
are slaughtered every day in the UK alone, just so that people can eat their flesh”¹, in order
to make individuals who consume meat, feel a sense of remorse. It is notable that this is a
form of propaganda, which is used to convert people into adopting the vegetarian lifestyle,
and is a clever marketing technique which will initially give the organisation more
recognition, as they are „pioneering‟ the campaign against meat-consumption.
The types of food that a vegetarian cannot consume:
A vegetarian cannot consume any type of meat, even fish (otherwise, they would be classed
as a pescatarian). As a vegetarian cannot eat any animal-based products, they are therefore
prohibited to eat products such as marshmallows, as they contain gelatine (which derives
from the fat of an animal). It is also notable that lacto-ovo vegetarians (a sub-form of
vegetarianism) can eat dairy products, as it does not involve the slaughter of an animal;
however, they are restricted from consuming any meat product, as inevitably, that goes
against their ethos as individuals, as well as contradicting their diet. Also, any fast-food
product, even if it is vegetarian, cannot be consumed in most cases, due to the hindering fact
that the product itself is usually cooked in lard, which is a beef fat, and therefore, is not
recognised as a „vegetarian‟ meal.
Furthermore, various canned products, especially soup, can contain animal fat, so that they
can be preserved for an extended period of time. The most common type of „fat‟ which is
found in these types of products is bouillon, which is a form of beef broth, and even though
it is not a „proper‟ kind of meat, it is still something that a vegetarian should avoid, as it
contains the remains of an animal, which significantly contradicts with the ethos of the
vegetarian lifestyle. Also, the most obvious type of product in which a vegetarian cannot eat
is meat itself, as if a supposed „vegetarian‟ consumed this animal-derived product, they
would not be classed as a vegetarian, but a flexitarian, who occasionally dines on meat, but
generally consumes vegetable-based produce.
References:
¹ http://www.vegsoc.org/page.aspx?pid=755
By Catherine Giggal and SanemKoyupinar

Mais conteúdo relacionado

Mais procurados

Vegan Diet 7 Days Guide
Vegan Diet 7 Days GuideVegan Diet 7 Days Guide
Vegan Diet 7 Days GuidePlain Vegan
 
Eat more veggies!
Eat more veggies!Eat more veggies!
Eat more veggies!mcarman4
 
Factfile pro forma 1
Factfile pro forma 1Factfile pro forma 1
Factfile pro forma 1RichardBurnn
 
Go Vegan Presentation
Go Vegan PresentationGo Vegan Presentation
Go Vegan Presentationgovegan
 
Why Be Vegetarian?
Why Be Vegetarian?Why Be Vegetarian?
Why Be Vegetarian?Amitt Parikh
 
Vegan Presentation, Dr. Aumatma and Dr. Jina Shah
Vegan Presentation, Dr. Aumatma and Dr. Jina ShahVegan Presentation, Dr. Aumatma and Dr. Jina Shah
Vegan Presentation, Dr. Aumatma and Dr. Jina Shahcharityfocus
 
Why go vegetarian
Why go vegetarianWhy go vegetarian
Why go vegetarianrfoaltis
 
Goin' all veggies (2020)
Goin' all veggies (2020)Goin' all veggies (2020)
Goin' all veggies (2020)SunnyDezire
 
Task 5 Secondary Research RESUBMITTED
Task 5 Secondary Research RESUBMITTEDTask 5 Secondary Research RESUBMITTED
Task 5 Secondary Research RESUBMITTEDMel Storey
 
Goin' all veggies pdf
Goin' all veggies pdfGoin' all veggies pdf
Goin' all veggies pdfyoungmad
 

Mais procurados (20)

Factfile pro forma
Factfile pro forma Factfile pro forma
Factfile pro forma
 
Vegan Diet 7 Days Guide
Vegan Diet 7 Days GuideVegan Diet 7 Days Guide
Vegan Diet 7 Days Guide
 
Vegan or vegetarian
Vegan or vegetarianVegan or vegetarian
Vegan or vegetarian
 
Vegan
VeganVegan
Vegan
 
Eat more veggies!
Eat more veggies!Eat more veggies!
Eat more veggies!
 
Veganism
VeganismVeganism
Veganism
 
Factfile pro forma 1
Factfile pro forma 1Factfile pro forma 1
Factfile pro forma 1
 
Go Vegan Presentation
Go Vegan PresentationGo Vegan Presentation
Go Vegan Presentation
 
Vegan Research
Vegan ResearchVegan Research
Vegan Research
 
Why Be Vegetarian?
Why Be Vegetarian?Why Be Vegetarian?
Why Be Vegetarian?
 
Vegan Presentation, Dr. Aumatma and Dr. Jina Shah
Vegan Presentation, Dr. Aumatma and Dr. Jina ShahVegan Presentation, Dr. Aumatma and Dr. Jina Shah
Vegan Presentation, Dr. Aumatma and Dr. Jina Shah
 
Why go vegetarian
Why go vegetarianWhy go vegetarian
Why go vegetarian
 
Vegan vs Vegetarian
Vegan vs VegetarianVegan vs Vegetarian
Vegan vs Vegetarian
 
Goin All Veggies
Goin All Veggies Goin All Veggies
Goin All Veggies
 
Goin' all veggies (2020)
Goin' all veggies (2020)Goin' all veggies (2020)
Goin' all veggies (2020)
 
Task 5 Secondary Research RESUBMITTED
Task 5 Secondary Research RESUBMITTEDTask 5 Secondary Research RESUBMITTED
Task 5 Secondary Research RESUBMITTED
 
B4116d5da
B4116d5daB4116d5da
B4116d5da
 
Goin' all veggies pdf
Goin' all veggies pdfGoin' all veggies pdf
Goin' all veggies pdf
 
Fact File
Fact FileFact File
Fact File
 
Vegan Research
Vegan ResearchVegan Research
Vegan Research
 

Destaque (17)

Powerpoint
Powerpoint Powerpoint
Powerpoint
 
Moodboard, style sheet, and colour scheme.
Moodboard, style sheet, and colour scheme.Moodboard, style sheet, and colour scheme.
Moodboard, style sheet, and colour scheme.
 
A emergência da CIM
A emergência da CIMA emergência da CIM
A emergência da CIM
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Social action and community media presentation
Social action and community media presentationSocial action and community media presentation
Social action and community media presentation
 
Initial ideas and feedback
Initial ideas and feedbackInitial ideas and feedback
Initial ideas and feedback
 
Task 8 – flat plans, fonts and development
Task 8 – flat plans, fonts and developmentTask 8 – flat plans, fonts and development
Task 8 – flat plans, fonts and development
 
Presentation
PresentationPresentation
Presentation
 
Pre production techniques pro-forma
Pre production techniques pro-formaPre production techniques pro-forma
Pre production techniques pro-forma
 
Pai electrotecnia 2012
Pai electrotecnia 2012Pai electrotecnia 2012
Pai electrotecnia 2012
 
Continuing of my evaluation
Continuing of my evaluationContinuing of my evaluation
Continuing of my evaluation
 
Different types of brief
Different types of brief Different types of brief
Different types of brief
 
Rosas
RosasRosas
Rosas
 
Rosas
RosasRosas
Rosas
 
Rosas
RosasRosas
Rosas
 
Rosas
RosasRosas
Rosas
 

Semelhante a Vegetarian fact file

Audience research
Audience researchAudience research
Audience researchchamahan
 
Audience research
Audience researchAudience research
Audience researchchamahan
 
Vegetarian pro forma task 4
Vegetarian pro forma task 4Vegetarian pro forma task 4
Vegetarian pro forma task 4shaniajane
 
Fact profile – vegetarian’s work added
Fact profile – vegetarian’s work addedFact profile – vegetarian’s work added
Fact profile – vegetarian’s work addedhannahandmads
 
Task 4 complete/notes updated
Task 4 complete/notes updatedTask 4 complete/notes updated
Task 4 complete/notes updatedTheJellehKed
 
Vegetarian pro forma task 4
Vegetarian pro forma task 4Vegetarian pro forma task 4
Vegetarian pro forma task 4shaniajane
 
The benefits of vegetarianism
The benefits of vegetarianismThe benefits of vegetarianism
The benefits of vegetarianismmilcrez
 
Recipe cards task 4 pro forma
Recipe cards task 4 pro formaRecipe cards task 4 pro forma
Recipe cards task 4 pro formaPJG123
 

Semelhante a Vegetarian fact file (20)

Audience research
Audience researchAudience research
Audience research
 
Audience research
Audience researchAudience research
Audience research
 
Factfile pro forma
Factfile pro formaFactfile pro forma
Factfile pro forma
 
Factfile pro forma
Factfile pro formaFactfile pro forma
Factfile pro forma
 
Factfile pro forma 2
Factfile pro forma 2Factfile pro forma 2
Factfile pro forma 2
 
Factfile pro forma
Factfile pro forma Factfile pro forma
Factfile pro forma
 
Factfile pro forma
Factfile pro formaFactfile pro forma
Factfile pro forma
 
Factfile pro forma
Factfile pro formaFactfile pro forma
Factfile pro forma
 
Jonah henry
Jonah henryJonah henry
Jonah henry
 
Vegetarian pro forma task 4
Vegetarian pro forma task 4Vegetarian pro forma task 4
Vegetarian pro forma task 4
 
Veggg
VegggVeggg
Veggg
 
Vegetarian 2
Vegetarian 2Vegetarian 2
Vegetarian 2
 
Fact profile – vegetarian’s work added
Fact profile – vegetarian’s work addedFact profile – vegetarian’s work added
Fact profile – vegetarian’s work added
 
Vegetarianism
VegetarianismVegetarianism
Vegetarianism
 
Task 4
Task 4Task 4
Task 4
 
Task 4 complete/notes updated
Task 4 complete/notes updatedTask 4 complete/notes updated
Task 4 complete/notes updated
 
Task 4!
Task 4!Task 4!
Task 4!
 
Vegetarian pro forma task 4
Vegetarian pro forma task 4Vegetarian pro forma task 4
Vegetarian pro forma task 4
 
The benefits of vegetarianism
The benefits of vegetarianismThe benefits of vegetarianism
The benefits of vegetarianism
 
Recipe cards task 4 pro forma
Recipe cards task 4 pro formaRecipe cards task 4 pro forma
Recipe cards task 4 pro forma
 

Mais de veggieburgers4lyf (20)

Page layout and design evaluation!!
Page layout and design evaluation!!Page layout and design evaluation!!
Page layout and design evaluation!!
 
Task 9 – flat plans, fonts development
Task 9 – flat plans, fonts developmentTask 9 – flat plans, fonts development
Task 9 – flat plans, fonts development
 
Task 7 – flat plans & fonts
Task 7 – flat plans & fontsTask 7 – flat plans & fonts
Task 7 – flat plans & fonts
 
Task 6 evaluation
Task 6 evaluationTask 6 evaluation
Task 6 evaluation
 
Task 5 (evaluations)
Task 5 (evaluations)Task 5 (evaluations)
Task 5 (evaluations)
 
Task 4 evaluations
Task 4 evaluationsTask 4 evaluations
Task 4 evaluations
 
Task 3
Task 3Task 3
Task 3
 
Task 2
Task 2Task 2
Task 2
 
Task 1
Task 1Task 1
Task 1
 
Contact sheet
Contact sheetContact sheet
Contact sheet
 
On going evaluations
On going evaluationsOn going evaluations
On going evaluations
 
Planning sheet
Planning sheetPlanning sheet
Planning sheet
 
Task 4
Task 4Task 4
Task 4
 
Experiments evidence
Experiments evidenceExperiments evidence
Experiments evidence
 
Experimental photography case studies
Experimental photography   case studiesExperimental photography   case studies
Experimental photography case studies
 
Unit 42 evaluation
Unit 42 evaluationUnit 42 evaluation
Unit 42 evaluation
 
Fonts
FontsFonts
Fonts
 
Ideas and moodboards
Ideas and moodboardsIdeas and moodboards
Ideas and moodboards
 
Task 3
Task 3Task 3
Task 3
 
Opportunities
OpportunitiesOpportunities
Opportunities
 

Vegetarian fact file

  • 1. Vegetarian Fact-file Demographics of the vegetarian community: It is notable that ”6% households contained at least one vegetarian member”¹ in 2003, according to the Food Standards Survey, which shows that within the UK, the number of vegetarian consumers are on the rise, and people are open to admit that they live a meat- free lifestyle, consuming vegetable-based products primarily. Also, in 2001, England was recorded as having the highest number of vegetarian individuals within the UK, at the figure of “6%”¹ , which initially shows that Britain is becoming more „healthy‟ in a sense, diminishing the reputation that it is a nation of binge eaters, fasting on takeaway goods, living a fruit-free lifestyle. Furthermore, it is important to state that this „stereotype‟ is often associated with individuals who earn under “£44,000”¹ per year, as discovered by the FSA (Food Standards Agency), where individuals who have a significantly higher household income are more likely to be vegetarian. This particular piece of information shows that demographics take a forefront within the vegetarian community, where „middle class‟ individuals are more likely to adhere to a vegetarian diet, due to the fact that they can afford to purchase a high abundance of goods that are linked to the vegetarian way of life, (e.g. fruit, vegetables, gelatine and animal fat-free products). It is interesting how the income of a household can determine their eating habits, but it also strengthens the stereotype of the under classes indulging on unhealthy products, which is a form of injustice, as “2%”¹ of households that earn under £44,000, do in fact live a vegetarian lifestyle. Vegetarian (definition): A „vegetarian‟ is an individual who adopts a lifestyle of consuming goods that do not contain any animal remains, as it contradicts with their moral beliefs and ethical stance. It is notable that they will not eat any meat products whatsoever, unless they are a pescatarian, who consumes seafood, but not any other type of meat. Also, a vegetarian can take many forms, with some eating meat on an occasional basis, who are labelled as „flexitarians‟, as well as a „lacto-ovo-vegetarian‟ , who does not eat any form of meat (including fish), but adds dairy products into their diet, such as milk and cheese. Furthermore, it is notable that this type of individual will stand up for animal rights, opposing to controversial issues such as fox hunting, as well as the badger culling, and are likely to hold strong opinions over the welfare of animals, as they refuse to consume them, due to the fact that they believe that it is cruel to slaughter an animal for mere consumption. They may support charities such as RSPCA, PDSA, and may be a member of PETA (People for the
  • 2. Ethical Treatment of Animals), which is an organisation that campaigns for animal rights, and protests against the use of fur for clothing, seal hunting, as well as animal testing. Various reasons that individuals adopt a vegetarian lifestyle: Religion:Itis notable that various religious groups prohibit certain types of meat, for example, in the Islamic culture, pork cannot be consumed at all, and only „halal‟ meat is allowed, where a prayer is performed before the animal is killed. Also, in Judaism, „kosher‟ meat (also known as kashrut) is eaten, as it is in accordance with the Jewish dietary rules, where the meat itself is prepared in a specific way which meets the „halacha‟ (the laws of Judaism). Health:In order to lead a significantly healthier lifestyle, an individual may adopt a vegetarian diet, so that they can improve their overall well-being, as well as enhancing their everyday diet, by adding a range of various vegetable-based dishes to their recipe list. Moral/ Ethical Stance:An individual may be opposed to the mistreatment of animals, and will therefore adopt a vegetarian lifestyle, as they will be against animal slaughter for consumption purposes. Also, it is notable that their beliefs may have been ingrained into them from a young age, (if their family were also vegetarian) which means that they may have unknowingly adopted this particular way of life. The individual may also have concerns over how an animal, (which is being utilised as food) is being treated before their death, which may convince them to either become a vegetarian, or alternatively purchase free- range meat products, so that they can eat meat in the knowledge that the animal has not been confined to a small space, and has lived a good life, which will inevitably diminish any sense of remorse that the consumer may have inhabited beforehand. Companies that specifically target the vegetarian market: Quorn –This particular company tailors their products primarily to the vegetarian market, however, it is notable that this meat substitute (formed from a type of fungi) is also eaten by non-vegetarian consumers due to its prevalence on the mainstream market. It has become increasingly popular, and is now a household brand, that is bought by a variety of individuals, as opposed to a niche, strictly vegetarian audience. The website of the company issues a list of several recipes, which can be shared, as well as printed by the consumer, so that they can utilise Quorn products as a substitute to meat, which will in turn, make them significantly healthier as individuals. Redwood –This is a corporation which panders primarily to the vegetarian market, however, it also caters to the vegan market, distributing products that are strictly animal-free, with
  • 3. dairy-free cheeses, which are constructed utilising soya as a substitute. Their key goal is to obtain all of their ingredients from a natural plant-based source, and to diminish any hydrogenated fats, eggs, and artificial colours from their products, initially making their products safe for consumption. Also, the company itself has been approved by the Vegan Society, which reinstates its authenticity as a legitimate corporation. The Vegetarian Society –This particular organisation is associated with individuals who live on either a vegan or vegetarian diet, where it offers support for them, as well as listing a wide range of recipes in which the consumer can view, and then perform for them. It also encourages the consumer to join the „community‟ of the organisation, contributing their opinions, so that fellow vegetarians can read their views, and learn from them, which may also bribe them into publishing their views on the stated organisation. However, it is notable that this specific website utilises emotive language such as “around two million land animals are slaughtered every day in the UK alone, just so that people can eat their flesh”¹, in order to make individuals who consume meat, feel a sense of remorse. It is notable that this is a form of propaganda, which is used to convert people into adopting the vegetarian lifestyle, and is a clever marketing technique which will initially give the organisation more recognition, as they are „pioneering‟ the campaign against meat-consumption. The types of food that a vegetarian cannot consume: A vegetarian cannot consume any type of meat, even fish (otherwise, they would be classed as a pescatarian). As a vegetarian cannot eat any animal-based products, they are therefore prohibited to eat products such as marshmallows, as they contain gelatine (which derives from the fat of an animal). It is also notable that lacto-ovo vegetarians (a sub-form of vegetarianism) can eat dairy products, as it does not involve the slaughter of an animal; however, they are restricted from consuming any meat product, as inevitably, that goes against their ethos as individuals, as well as contradicting their diet. Also, any fast-food product, even if it is vegetarian, cannot be consumed in most cases, due to the hindering fact that the product itself is usually cooked in lard, which is a beef fat, and therefore, is not recognised as a „vegetarian‟ meal. Furthermore, various canned products, especially soup, can contain animal fat, so that they can be preserved for an extended period of time. The most common type of „fat‟ which is found in these types of products is bouillon, which is a form of beef broth, and even though it is not a „proper‟ kind of meat, it is still something that a vegetarian should avoid, as it contains the remains of an animal, which significantly contradicts with the ethos of the vegetarian lifestyle. Also, the most obvious type of product in which a vegetarian cannot eat is meat itself, as if a supposed „vegetarian‟ consumed this animal-derived product, they would not be classed as a vegetarian, but a flexitarian, who occasionally dines on meat, but generally consumes vegetable-based produce.