With 95% of the population classified as neither vegan or vegetarian a "vegan only" marketing strategy might be limiting your efforts. During this webinar we will explore ways to reach other segments of the population like potential vegetarians; semi-vegetarians; moderate meat consumers and meat reducers. (Classifications Courtesy Of HRC/Cultivate Research)

1. BI -WEEKLY WEBINAR SERIES
VEGAN MARKETING
PRESENTER: STEPHANIE
REDCROSS
WEBINAR: WINNING OVER THE
NON-VEGAN CROWD
HTTP://WWW.FACEBOOK.COM/STEPHANIECANHELP

2. Webinar Wednesday
Logistics
1. Link To Presentation/Video Recording
will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
4. Let’s Have Some Fun!!!
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

3. Webinar Wednesday
The Path To Veganism
Semi - Lacto -
Vegetarian
Vegetarians Vegetarians
Meatless
Meat reducers Once A Week
Monday
I only eat?? Cheese Lovers Milk Drinkers
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

4. Webinar Wednesday
Understanding Your
Competitive Edge
Your Company Or Brand Is More Then “Vegan”
Taste Homemade Locally Grown
Taste “Like” Cause Driven
Convenient Unique
Replacement Cutting Edge Personal
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

5. Webinar Wednesday
#1: FAQ Video Series
Develop A Top Ten List
Resource Log
1. Target A Specific Segment
2. Ask Someone To Interview You (more conversational)
5 to 10 Parts
3. Each Video Is About Commonly Asked Questions
4. Site Resources: Local, Online and On Your Site
5. Create More Than One Series
Educational or
6. Refresh The Content Every year Product Feature
Less than 5
Minutes
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

6. Webinar Wednesday
#2: Identify A Partnership
Action Items Quick Tips
Become The
Resident
Expert
Image Courtesy Of Babble.com
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

7. Webinar Wednesday
Where to find semi-vegetarians
and meat reducers
Progressive, Alternative, Do Good Sites
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

8. Webinar Wednesday
#3: Host An Event
Cooking Challenge
Break Out Of Your Vegan Safe Haven
1. Host Non-Vegan Events At Your Retail Location
Movie Night
2. Host Events Outside Of Traditional Vegan Locations
3. Start A Tradition - Veg Restaurant Week
Grocery Store 4. Participate In “Non-Vegan” Events (Twitter Chat)
Shopping
5. Partner with a local community center for monthly events
Seminars
Taste Testing
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

9. Webinar Wednesday
#4: You Don’t Have To Say
Vegan To Mean Vegan
Social Issues: Use Terms:
1. Curing Diseases 1. Health
2. World Hungry 2. Compassion
3. Animal Rights 3. Impact On Earth
4. Natural Cures 4. Environmental Issues
5. Obesity 5. Report From Common
Authorities
6. Common Cures
7. Testimonials
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

10. Webinar Wednesday
#5: Give Them A Taste
Create An Opportunity To
Share Your Information
1. Give A Chapter Of Your Book
2. Download Recipes
3. Coupon Code
4. Photo Album
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

11. Webinar Wednesday
#5: Leverage New Vegans
Create Interactive Sessions
1. Interviews
2. Webinars
3. Live Q&A Events
4. Round Table Discussions
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

12. Webinar Wednesday
#
But, I Still Have Questions?
VM Webinar Series
http://anymeeting.com/veganmainstream
Introductory Meeting With Stephanie
http://www.tungle.me/veganmainstream
Connect With US
http://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstream
http://www.twitter.com/veganmainstream
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

13. BI -WEEKLY WEBINAR SERIES
Q&A
NEED MORE HELP? SET UP A
MEETING WITH STEPHANIE
HTTP://WWW.TUNGLE.ME/
VEGANMAINSTREAM
PRESENTER: STEPHANIE
REDCROSS
HTTP://WWW.FACEBOOK.COM/STEPHANIECANHELP