1. A project report on need of financial advisors for mutual fund investors with special
reference to karvy - Document Transcript
1. A Project rePort onNeed of financial advisors for mutual fund investors (With special
reference to KARVY) InterIm rePort SUBmItteD BY: reg no. – INDORE 1
2. Acknowledgement Sometimes words fall short to show gratitude, the same happened
with me during this project. The immense help and support received from Karvy stock
broking limited overwhelmed me during the project.My sincere gratitude to Branch Head
Karvy stock broking, Korba Branch and ……………. (Director, IISCS, Indore), for providing
me withan opportunity to work with karvy stock broking limited.I am highly indebted to
…………………. Training head Karvy Stock Broking,Korba and company project guide,
who has provided me with the necessaryinformation and his valuable suggestion and
comments on bringing out thisreport in the best possible way.I also thankful to faculties of
IISCS, Indore who has sincerely supported me withthe valuable insights into the
completion of this project.I am grateful to all of the members of Karvy Stock Broking
Korba branch, whohave helped me in the successful completion of this project.Last but
not the least; my heartfelt love for my parents, whose constant supportand blessings
helped me throughout this project. 2
3. CONTENTS 1. MAIN TEXT FOR RESEARCH PROJECT 1.1 Introduction 1.2 Scope of the work
1.3 Objective of Research i) Academic Objective ii) Research Objective 1.4 Research
Methods/ Tools used 1.5 Results (Tabular / Pictorial representation i.e. graphs, charts etc.)
1.6 Analysis and discussions of results 1.7 Recommendations/ Suggestions 1.8 Limitations
of study 1.9 Conclusions Sample of questionnaire used 2. MAIN TEXT FOR DEPARTMENT
BASED ON THE JOB TRAININGIntroduction of company a. Brief history of company’s
establishment b. Organizational Chart c. Major achievements of the company d. SWOT
Analysis e. 4P analysis f. Competitor’s Analysis Introduction of the concerned department
a. Hierarchy b. Description of the various responsibilities/ duty assigned c. Description of
working Scope of the Project Objective of Project a. Academic Objective b. Research
ObjectiveDescription of work assigned during trainingLearning involved during summer
trainingSuggestions/ RecommendationsConclusion 3
4. DECLARATIONThis is to certify that Summer Training Report entitled“ Need of Financial
Advisors for Mutual Fund Investors”. Whichis submitted by me in partial fulfillment of
therequirement for the award of degree PGP Dual, at IndoreIndira Institute of Career
Studies, Indore comprises only myoriginal work and due acknowledgement has been
madein the text to all other material used.Date:Name of the Student:Signature of the
Student: 4
5. BONAFIDE CERTIFICATE FROM COMPANYThis is to certify that this project report “Need of
FinancialAdvisors for Mutual Fund Investors ” is the bonafide work of………….who carried
out the project work under my supervision from………………Branch HeadKarvy Stock
Broking LtdTraining HeadKarvy Stock Broking LtdCompany Seal 5
6. BONAFIDE CERTIFICATE FROM INSTITUTEThis is to certify that the project report entitled
“Need of financialadvisors for Mutual Fund Investors” at “Karvy Stock BrokingLimited” is a
bonafide record of work done by "……………”, andsubmitted in partial fulfillment of the
requirements of PGP (Dual)program of Indore Indira School of Career Studies
,Indore.DIRECTOR (IISCS)Institute Seal 6
7. ABSTRACTIndia’s economy is highly developing. The development is taken place due to
the growthin the financial system. This financial system provides the background to

2. variousinvestors regarding varied options to invest. Thus, development of the economy
dependson how these investors invest for the well being in long run.As financial markets
become more sophisticated and complex, investors need a financialintermediary who
provides the required knowledge and professional expertise onsuccessful investing.
Mutual Funds represent perhaps the most appropriate investmentopportunity for
investors. No wonder the concept of Mutual Fund was initially developedin the U.S.
market, but the entry of the concept in the Indian Financial Market was in theyear 1964
with the formulation of the UTI, at the initiative of the RBI and Govt. of India.For most
people, money is a delicate matter and when it comes to investing they arewary. Simply
because there are many investment options out there, each out promisingthe other. An
important question facing many investors is whether to invest in Banks,National Savings,
Post office, Non-banking finance companies, Fixed deposits, Sharesetc. or to invest
distinctively in Mutual Funds.It has been perceived that there is huge potential market in
the region of Korba. Thus anexploratory research shows that due to high industrialization
& development in Korba &near by region we can predict that there is huge potential for
Mutual Fund Market inKorba .Thus the purpose of this research was to find why people do
not actively invest in mutualfund in spite of various benefits like Professional
management, Diversification,Convenience liquidity, Flexibility, Tax benefits etc. as well as
to find out potential ofbusiness of KARVY in distribution of Mutual Fund in Korba City.After
performing the detailed exploratory research by interviewing different persons whoact as
investment advisor like Insurance advisor and Post office advisor etc. with the helpof
questionnaire, certain facts were revealed regarding the view about Mutual Funds inthe
mind of investors.I have observed that approximately 60% of the people are unaware of
Mutual Funds butmost of them are interested to know about Mutual Funds and if proper
information &knowledge provided then they will invest in mutual funds in future.People
from service class prefers safety of income plus the regular income as well as taxbenefits
while on the other hand Professional and Businessman focus on high return withsome risk.
7
8. For growth and development of the Mutual Fund Industry, the misconception
regardingMutual Fund should be removed & the awareness for the same should be
made. LITERATURE REVIEWKorba is known as Power City in india, due to rapid
industrialization and developmentthere is big opportunity and potential for financial
product marketing. Mostly the peoplebelong to Middle or Service Class who normally
spent their maximum time in works orservices, a part from this they don’t have proper
knowledge about Mutual Fund. Mostlypeople want to invest their money in safe
investment like govt. Insurance & FixedDeposit (e.g LIC, POST OFFICE, NSC etc.) which
gives low & secured returns in future. Mutual Funds normally based on Capital Market
and the returndepends on Market conditions. Due to many fraud cases (like Fine India
Investment &City limonize) people don’t have faith in private sector financial products
and also due toGlobal Market Slow down Mutual Funds not given good returns; this is
also anotherreason that people don’t believe in Mutual Fund. As I was worked as a
trainee in KARVY a Financial Consultant anreputed Financial Institution in India and 5th
position in overall Financial Institution inIndia. I had faced many people who have such
mentality (Stated above) about investmentin present time. It is very difficult to
conveyance the people for investment and I tried mybest to make them invest in Mutual
Funds. I was dealing with ICICI RIGHT Mutual Fund; it’s a Tax SavingFund. In korba people
belong to 50% service class, 20% Business Class and 30% peopleare of lower level. People
who belong to Service & Business Class were come underIncome Tax, those people
prefer Tax Saving Fund. And my families belong to serviceclass, so I know many people of
service class in my surroundings & community. I haveapproached to many friends,
neighbors and other people to conveyance them to invest inICICI RIGHT Fund which will

3. give positive return in future. And many of them given agood response to it and also
invested to this Fund. 8
9. Population of Korba Service Class Business Class Lower Class Lower Class 30% Service
Class 50% Business Class 20%Strength & Weakness of Current Work.Strength • Goodwill of
the Company. • Good Market Condition. • Conveyance Power. • Good
Communication Skill. • Knowledge of working Area. • Strong Hold in working area. • Free
Entry Load.Weakness • Past Market Condition (market slow down). • Fraud Cases of
other Financial & Brokering company. • Most people are from middle class and they
have big responsibility. • Lack of knowledge regarding Mutual Funds. 9
10. [1] MAIN TEXT FOR RESEARCH PROJECT Organization overview 10
11. (1.1) Introduction:“Success is a journey, not a destination.” If we look for examples to
prove this quotethen we can find many but there is none like that of karvy. Back in the
year 1981, fivepeople created history by establishing karvy and company which is today
known askarvy, the largest financial service provider of India.Success sutras of karvy:The
success story of karvy is driven by 8 success sutras adopted by it namely trust,integrity,
dedication, commitment, enterprise, hard work and team play, learningand innovation,
empathy and humility. These are the values that bind success withkarvy.Vision of karvy:To
achieve & sustain market leadership, Karvy shall aim for complete customersatisfaction,
by combining its human and technological resources, to provide world classquality
services. In the process Karvy shall strive to meet and exceed customerssatisfaction and
set industry standards.Mission statement:“Our mission is to be a leading and preferred
service provider to our customers,and we aim to achieve this leadership position by
building an innovative, 11
12. enterprising , and technology driven organization which will set the higheststandards of
service and business ethics.”The success ladder:Company overview:Karvy was
established as karvy and company by five chartered accountants during theyear
1979-80, and then its work was confined to audit and taxation only. Later on itdiversified
into financial and accounting services during the year 1981-82 with a capitalof rs.150000.
it achieved its first milestone after its first investment in technology. Karvy 12
13. became a known name during the year 1985-86 when it forayed into capital market
asregistrar.Evolution of KARVY:It is well said that success is a journey not a destination and
we can see it being proved bykarvy. Under this section we will see that how this “karvy
and company” of 1980 became“karvy” of 2008. Karvy blossomed with the setting up of
its first branch at Mumbaiduring the year 1987-88. The turning point came in the year
1989 when it decided toenter into one of the not only emerging rather potential field too
i.e; stock broking. Itadded the feather of stock broking into its cap. At the same time it
became the member ofHyderabad Stock Exchange through associate firm karvy
securities ltd and then karvynever looked back……..it went on adding services one after
another, it entered into retailstock broking in the year 1990. Karvy investor service centers
were set up in the year1992. Karvy which already enjoyed a wide network through its
investor service centers,entered into financial product distribution services in the year
1993. One year more andkarvy was now dealing into mutual fund services too in the year
1994 but it didn’tstopped there, it stepped into corporate finance and investment
banking in the year 1995.Karvy’s strategy has always been being the first entrant in the
market. Karvy again hit thelimelight by becoming the first registrar in the country to be
awarded ISO 9002 in theyear 1997. Then it stepped into the other most happening sector
i.e; IT enabled servicesby establishing its own BPO units and at a gap of just 1 year it took
the path of e-Business through its website www.karvy.com . Then it entered into insurance
services inthe year 2001 with the launch of its retail arm “karvy- the finapolis: your

4. personal financeadvisor”. Then in the year 2002 it launched its PCG(Private Client Group)
which looksafter its High Networth Individuals .and maintain their portfolio and provides
them withother financial services. In the year 2003, it commenced secondary debt and
WDMtrading.It was a decade which saw many Indian companies going global…..so why
the largestfinancial service provider of India should lag behind? Hence, karvy launched
“karvyglobal services limited” after entering into a joint venture with Computershare,
Australiain the year 2004.the year 2004 also saw karvy entering into commodities
marketingthrough karvy comtrade. 13
14. Year 2005 saw karvy establishing a separate branch for its insurance services under
thehead “ karvy insurance broking ltd” and in the same year, after being impressed with
therapid growth of karvy stock broking limited, PCG group of Hong Kong acquired
25%stake at KSBL. In the year 2006, karvy entered into one of the hottest sector of
presenttime i.e real estate through Karvy realty& services (India) ltd. hence , we can see
nowkarvy being established as the lagest financial service provider of the country.Now
karvy group consists of 8 highly renowned entities which are as follow:1. : The first
securities registry to receive ISO 9002 certification inIndia. Registered with SEBI as
Category I Registrar, is Number 1 Registrar in theCountry. The award of being ‘Most
Admired’ Registrar is one among many of theacknowledgements we received for our
customer friendly and competent services.2. : karvy stock broking ltd. Consists of five units
namely stockbroking servics, depository participant, advisory services, distribution of
financialproducts, advisory services and private client goups.3. : it is registered with SEBI
as a category 1 merchant banker. Itsclientele includesinclude leading corporates, State
Governments, foreign institutionalinvestors, public and private sector companies and
banks, in Indian and global markets.4. : karvy insurance broking ltd is also a part of karvy
stock brokingltd. At Karvy Insurance Broking Limited both life and non-life insurance
products areprovided to retail individuals, high net-worth clients and corporates.5. : The
company provides investment, advisory and brokerageservices in Indian Commodities
Markets. And most importantly, it offer a wide reachthrough our branch network of over
225 branches located across 180 cities. 14
15. 6. : Karvy Global is a leading business and knowledge processoutsourcing Services
Company offering creative business solutions to clients globally. Itoperates in banking
and financial services, inurance, healthcare and pharmaceuticals,media , telecom and
technology. It has its sales and business development office in NewYork, USA and the
offshore global delivery center in Hyderabad, India7. : Karvy Realty (India) Limited is
engaged in the business of realestate and property services offering: • Buying/ selling/
renting of properties • Identifying valuable investments opportunities in the real estate
sector • Facilitating financial support for real estate and investments in properties • Real
estate portfolio advisory services8. : it is a joint venture between Computershare,
Australia and KarvyConsultants Limited, India in the registry management services
industry.Organization structure of karvy:talking about the organization structure of karvy,
we have the board of directors as thesupreme governing body , the chairman being Mr.
C parthasarthy, mr. m yugandhar asthe managing director, mr m s ramakrishna andmr.
Prasad v. potluri as directors. The board of diretors head the karvy group, karvy
computershares limited, karvyinvestors services ltd., karvy comtrade, karvy stock broking
ltd., and karvy globalservices ltd.Karvy group being the flagship company looks after the
functional departments such ascorporate affairs, group human resources, finance &
accounting, training & development,technology services and corporate quality. 15
16. Karvy computershare private limited facilitates mutual fund services, share registry
andissue registry whereas merchant banking is looked after by karvy investor services
ltd.Karvy stock broking ltd heads its another branch too ie. Karvy insurance broking ltd.

5. Theservices offered by KSBL are: stock broking, depository, research, distribution,
personalclient group and institutional desk. And finally the BPO services are managed by
karvyglobal services ltd. Summarizing it in a diagram, it can be presented as:Spectrum of
services offered by karvy:Karvy being the top registrar and transfer agent, functions as
registrar in most of theissues in the country. Talking about the mutual fund services
offered by karvy, we canget the products of 33 AMCs over here. it deals in both closed
ended funds as well asopen ended too. Now one must be thinking why to get the
mutual funds from karvyinstead of getting it directly from AMCs???we have great
reasons for it: the first onebeing ; if we avail the services of karvy then we can get the
information about all theAMCs and their products at a single place along with expert
recommendations whereas at 16
17. an AMC we can get information about the products of that specific AMC only. And
thesecond being wide network of karvy…. nowadays we can find karvy offices at
remoteareas too. Along with these, karvy is very well handling the role of depository
participant. Beingregistered with both the depositories i.e.; NSDL (national securities
depository ltd) andCDSL (central depository services ltd), karvy can have access to both.
Its wide networkalso facilitates it in distribution of retail financial products.Karvy believes in
being updated always. So it is always ready to use latest technologiesso that its clients
always be in touch with the latest happenings along with karvy. It offerse-business
through internet through its website: www.karvy.com . Other than it, it alsoprovides its
various services through SMSes.Karvy’s services are not limited to its investors only rather
its offerings are for itscorporate clients and distributors too. it is very well aware of the fact
that in this era ofneck to neck competition, we cant ignore any of the aspects of our
business….so there’s aoffering for everybody…everyone’s welcome at karvy.Why should
investors choose for karvy?Excellence is next to nothing….and here at karvy everybody
tries their best to offerexcellent services to its clientele through its offerings maintaining
the karvy culturewhich includes:1. Controlled and low cost service culture: karvy is there
to serve its client at theminimum possible cost. it controls cost by its various cost- cutting
techniques andminimization of avoidable costs.2. Large volume processing capability:
being the largest financial service provider in thecountry, it has the unique distinction of
operating its activities on a large scale whichbenefits all the parties cordially.3.
Adherence to strict time schedule: karvy knows that time is money and tries it best tofinish
the task within the stipulated time schedule.4. Expertise in coordinating multi-location
responses: karvy has got a wide network andhence one can find its branches at most of
the places in India. Thus it enjoys its presenceeverywhere and coordinates among itself in
solving the queries and in responding to anysituation. 17
18. 5.Expertise in managing independent entities such as banks, post-office etc.: the
workculture of karvy and the ethics followed inside karvy makes its workforce
compatiblewith everybody, so the karvy people establishes good coordination with
independententities too.6. Pooling of group resources: karvy group consists of eight
subsidiaries, so it can easilypool up its resources for accomplishment of its goals,
whenever needed. The groups canhelp each other whenever there are peaks and lows,
and even in the case when they havehuge targets just as we saw few years back, Tata
group pooling its resources to acquireCorus.How karvy achieved it?The core
competency of karvy lies in the following points due to which it enjoys acompetitive
edge over its competitors. The following culture adopted by karvy makes itall time
favorites among its clientele:1. Professionally managed by qualified and trained
manpower.2. Uniquely structured in-house software and hardware department3. Query
handling within 48 hrs.4. Strong secretarial, accounting and audit systems.5. Unique work
culture of working 7 days a week in 3 shifts.6. Unmatched network spreading all over
India.How Achievements sounds synonymous to karvy:The landmarks achieved by karvy

6. very well define its success story. In the previouspages, we learnt how a company started
by five chartered accountants, named as karvyand company turned into today’s karvy
group, the largest financial intermediary of India.But success didn’t came to karvy at a
flow, the hard work and dedication of its workforcemade it what it is today…gradually it
achieved the following landmarks and now it hasbecame what we call the karvy group,
now it is:1. Largest independent distributor for financial products.2. amongst the top 5
stock broker.3. among the top 3 depository participants.4. Largest network of branches &
business associates.5. ISO 9002 certified operations by DNV.6. amongst top 10 investment
bankers.7. Adjudged as one of the top 50 IT users in India by MIS south Asia.8. full- fledged
IT driven operation.9. India’s no.1 registrar & securities transfer agent. 18
19. Clientele of karvy:Karvy’s culture has helped karvy in achieving such a distinct position in
the marketwhere it can boast of its huge client base. Be it a retail investor investing Rs.
500 in a SIPin Reliance mutual fund or be it the largest corporate house of the country:
Relianceindustries- everybody is heading towards karvy for their wealth maximization, lets
have alook at the clientele of karvy :According to the datas published in year 2007,
karvy stock broking ltd. Operates throughmore than 12000 terminals, more than 290000
accounts are maintained and commandsover 3.14% market share of NSE. The
distribution services has access to more than Rs.40 billion Assets Under Management.
Karvy being a depository participant with bothNSDL and CDSL, manages more than
700000 accounts from more than 380 locations.Talking about the registry services, it
manages over 750 public/ right issues.at the sametime, it is managing over 16 million
portfolios as registrar. If we took a look at some of the top corporate houses availing
theservices of karvy then we have: Reliance, IOC, IDBI, LIC, Hindustan Unilever,
PrincipalMutual Fund, Duetsche Mutual Fund, Yogokawa, Marico Industries, Patni
Computers,Morgan Stanley, Glenmark, CRISIL, 3M, Kotak Mahindra Bank, Bharti
Televenture,Infosys Technologies, Wipro, Infotech, IPCL, TATA consultancy services, UTI
mutualfund etc. Thus in total karvy serves over 16 million investors and 300
corporates.Now, as the project was carried on in Korba, so there is a special reference
toworking of karvy at Korba and mutual funds in particular. 19
20. (1.2) Scope of WorkThe research was carried on in KORBA the Eastern Region of India. It is
restricted toKolkata so Korba is also comes under Kolkata region. I have visited people
randomlynearby my locality, Industrial units, small retailers etc.Our scope is to provide
knowledge and sells the ICICI RIGHT Fund to people. As it is aTAX saving fund so it will
attract service & Business class people in korba. Our aim is toinvest money of people
through this scheme and to gain knowledge how to deal withcustomer and to
conveyance them. By our conveyance power we made people to investin this
fund.Mutual funds serve as a link between the saving people and the capital market in
that theymobilize saving from investors and bring them to borrowers in the capital
markets. Inshort, it is a common pool of money into which investors place their
contribution that isto be invested in accordance with a stated objective.A mutual fund
uses the money collected from the investors to buy those assets, which arespecially
permitted by its stated investment objective. When an investor subscribes to amutual
fund, he/she buys a part of asset or the pool of funds that are outstanding at thattime.A
mutual fund is constituted as an investment company and an investor buys into thefund,
means he buys the share of the fund and is known as a unit holder. Since each unitholder
is a part of owner of a mutual fund, it is necessary to establish the value of hispart. Since
the unit held by an investor evidences the ownership of the fund’s assets, thevalue of the
total asset of the fund when divided by the total number of units issuedby the mutual
fund gives us the value of one unit. This is called as Net Asset Value(NAV). 20

7. 21. Population of Korba Service Class Business Class Lower ClassLower Class 30% Service
Class 50% Business Class 20% Investor’s Response to Financial Product Fixed Deposit, 15%
Insurance Bond, 5% Share Mutual Fund Insurance, 50% PF, 15% PF Bond Mutual Fund,
Fixed Deposit 10% Share, 5% 21
22. Reasons of Choosing Above Returns Risk Safety Tax Benefite Others 22
23. (1.3) Objective of Research i) Academic ObjectiveInvestment goals vary from person to
person. While somebody wants security, othersmight give more weightage to returns
alone. Somebody else might want to plan for hischild’s education while somebody might
be saving for the proverbial rainy day or evenlife after retirement. With objectives defying
any range, it is obvious that the productsrequired will vary as well. So, Mutual funds can
be classified based on the objectives ofthe investor. 1.) By Schemes (a). Equity
Fund:Equity funds invest a major portion of their corpus in equity shares issued by
companies.NAV of equity funds are fluctuated by fluctuation in price of shares that it
holds. So thereis a high risk as well as high return in equity fund. Potential to earn in such
funds ishigher when they are invested for long term.The leading example of such funds
arePrudential ICICI Growth Plan,Tata Pure Equity Fund,Reliance Vision,Franklin India Prima
Fund etc. (b). Debt Fund:Debt funds invest in debt instruments debt instruments issued by
governments, privatecompanies, banks and financial institutions. By investing in debt,
these funds target lowrisk and stable income investors. These funds are low risk low return
funds.The leading examples areBirla Income Plus,Principal Income Fund,HDFC Income
Fund,UTI Bond Fund etc. (c). Balanced Fund:A balanced fund is one that has a portfolio
comprising debt instruments as well aspreference and equity shares. The idea is to
reduce volatility of funds, while providingsome upside for capital appreciation. They are
best suitable for the people looking for a 23
24. combination for capital appreciation and regular income and best time spend for
suchinvestment is more than 3 years.The leading examples arePrudential ICICI Balanced
Fund,Birla Balance Fund,Franklin India Balance Fund,Sundaram Balance Fund etc. (d).
Money Market Fund:Money market funds invest in securities of a short-term nature, which
generally meanssecurities of less than one-year maturity such as Treasury Bills issued by
governments,Certificates of deposit issued by banks and Commercial paper issued by
companies.The major strength of money market funds are the liquidity and safety of
principal thatthe investors can normally expect from short term investments.The leading
examples arePrudential ICICI Liquid Plan,Templeton India Liquid Fund,Grindlays Cash
Fund etc. (e). Gilt Fund:These funds are sort of government funds wherein the investments
are made in debtinstrument of government, which carry no risk of non payment of
interest as the RBImanages the payment of interest and principal on the investments.
These funds are bestsuited for regular income and long term investment objectives.The
leading examples arePrudential ICICI Gilt Fund,Tata Gilt Securities Fund,Templton India
Government Securities Fund etc. 2. By Duration: (a). Open-ended Fund:An open-ended
fund is one that is available for subscription and repurchase on acontinuous basis. These
schemes do not have a fixed maturity period. Investors canconveniently buy and sell
units at NAV related prices which are declared daily basis. Thekey feature of this fund is
liquidity. 24
25. (b). Close-ended Fund:A close ended fund has a stipulated maturity period e.g. 5-7
years. The fund is open forsubscription only during a specified period at the time of
launch of the scheme. Investorscan invest in the scheme at the time of initial public issue
and thereafter they can buy orsell units on stock exchange where the units are listed at
NAV. These mutual fundschemes disclose NAV generally on weekly basis. (c). Interval
Fund:Interval funds combine the features of open-ended and close-ended schemes.
They areopen for sale or redemption during pre determined intervals at NAV related

8. prices. Risk Return GridRiskTolerance/Return Focus Suitable Products Benefits offered by
MFsExpected Bank/ Company FD, Debt Liquidity, Better Post-Low Debt based Funds Tax
returns Partially Balanced Funds, Some Liquidity, Better Post- Debt, Diversified Equity Funds
and Tax returns, BetterMedium Partially some debt Funds, Mix of Management, Equity
shares and Fixed Deposits Diversification Diversification, Expertise Capital Market, Equity
Funds in stock picking,High Equity (Diversified as well as Liquidity, Tax free Sector)
dividends [Risk Return Grid of various MF] 3. By Load: (a). Load Fund:Marketing of new
mutual fund scheme involves initial expenses. These initial expensesmay be recovered
from the investors by entry or exit load. (i). Entry Load or Front-end Load:If initial expenses
recovered from investors at the time of investor’s entry into the fund,by deducting a
specific amount from his initial contribution it is called Entry Load. (ii). Exit Load or Back-
end Load: 25
26. If initial expenses recovered at the time of the investor’s exit from the scheme, by
deducting a specified amount from the redemption proceeds payable to the investor it
is called exit load. (iii). Deferred Load: The load amount charged to the scheme over a
period of time is called a deferred load. (b). No Load Fund: Funds that don’t charge
entry, exit, or deferred load or any other charges for sales expenses are called no load
funds. •Now, generally all Mutual Fund companies charge 2 to 2.5% entry load on equity
fund. •Generally there is no exit load on equity and sectoral funds to maintain liquidity of
thosefunds. •Generally there is no entry load on gilt scheme and income fund. •There is
0.25 to 1% exit load on gilt and income fund if investors exit from fund beforespecified
time which is generally 3 to 6 months. 4. Other types of fund: (a). Tax Saving Funds: These
schemes offer tax rebates to the investors under specific provisions of the Income Tax
Act, 1961 as the Government offers tax incentives for investment in specified avenues.
E.g. Equity Linked Saving Scheme (ELSS). Pension schemes also offer tax benefits. The
leading examples are Prudential ICICI Tax Plan, Templeton India Pension Plan, Franklin
India Tax shield etc. (b). Index Funds: 26
27. Index Funds replicate the portfolio of a particular index such as the BSE Sensitive
index,S&P NSE 50 index (Nifty), etc. These schemes invest in the securities in the
sameweightage comprising of an index. NAV of such funds are changed accordance
with thechange in the index.The leading examples areBirla Index Fund,HDFC Index
Fund,Prudential ICICI Index Fund,UTI Index Fund etc. (C). Sector Funds:These are the
funds which invest in the securities of only those sectors or industries asspecified in the
offer documents. E.g. Pharmaceuticals, Software, Petroleum etc. Thesetypes of funds are
more risky compared to diversified funds.The leading examples areBirla IT Fund,Pru. ICICI
FMCG Fund,Franklin India Pharma Fund etc. (d). Commodity Funds:Commodity funds
invest into the different commodities directly or through shares ofcommodity companies.
E.g. Commodity fund invest in gold or shares of gold mines.Commodity funds have not
yet developed in India. (e). Off Shore Funds:These funds invest in equities in one or more
foreign countries there by achievingdiversification across the country’s borders. However
they also have additional risks suchas the foreign exchange rate risk and their
performance depends on the economicconditions of the countries they invest in. ii)
Research Objective 27
28. Along with it a brief introduction to India’s largest financial intermediary, KARVY has
been given and it is shown that how they operate in mutual fund depttSecondary
Objectives:Following are secondary objectives.•To assess an awareness of mutual funds
in Korba City.•To find out level of awareness of mutual funds in Korba City.•To find out
how many investment advisors are interested in dealing of mutual fund.•To find out how
many investment advisors are willing to work with Karvy. 28ϖ I have tried to explore the
general opinion about mutual funds. It also covers why/ why not investors are availing

9. the services of financial advisors. ϖ The main objective of this project is concerned with
getting the opinion of people regarding mutual funds and what they feel about availing
the services of financial advisors. ϖAny activity done without an objective in a mind
cannot turn fruitful. An objectiveprovides a specific direction to an activity. Objectives
may range from very general tovery specific, but they should be clear enough to point
out with reasonable accuracy whatresearcher wants to achieve through the study and
how it will be helpful to the decisionmaker in solving the problem.The objective of any
research is basically divided into two categories.Primary Objective:Following are the
primary objective:
29. Market Potential of Karvy in Korba ExistingUnknown about Customer Karvy 35% 25% of
Karvy ( Aware People Other than Existing ) Customer 40% 29
30. (1.4) RESEARCH METHODS / TOOLS USEDI had used methods to consult people through
Seminar, Meeting, Door to Door meeting,friend’s circle. I undertaken meeting of about 8
people and consulted about 45 peopleduring my training.1. Research Design:A research
design is a pattern or an outline of a research project’s working. It is astatement of only
the essential elements of a study, those that provide the basic guidelinesfor the details of
the project. It comprises a series of prior decision that taken togetherprovide master
plans for executing a research projects.A research design serves as a bridge between
what has been established i.e., the researchobjectives and what is to be done, in
conduct of the study to relish those objectives. Ifthere were no research design, the
research would have only foggy notions as about whatis to be done.2. Unit of
Analysis:Mutual Fund Client’s.Characteristics of interest:•Client’s knowledge about
Mutual Fund•Client’s knowledge about Karvy•Client’s interest in getting knowledge of
Mutual Fund•Client’s willingness to deal in Mutual Fund with Karvy•Client’s preference in
selecting tax saving instrument of investment 30
31. 3. Sources of Data: a) Primary Source:The primary data is collected using sampling
method and by survey using questionnaire. b) Secondary Source:Secondary data
includes information regarding present market scenario, Informationregarding Mutual
Funds and competitors are collected by Internet, Magazines and Newspapers and
books.4. Sample Planning:Sample Size: 50 unitsSample Extent: Korba City Sampling
Design:A Sample Design is a definite plan for obtaining a sample from a given
population. Itrefers to the technique or method the researcher would adopt in selecting
items for thesample.5. Data Collection Method:I have used ‘Survey Method’ to collect
data. I have collected data using questionnaire.Questionnaire PlanI have used
‘Structured Questionnaire’ for gathering the required data throughcontacting
respondent personally.Type of Information:I have collected Fact, Awareness, Attitude,
Future action plan and reason usingquestionnaire.Type of Questions:‘Multiple Choice’
type are asked in the questionnaire for data collection.6. Data Analysis &
Interpretation:Data Analysis is based on the data collected by way of Questionnaires.
From thecollected data findings are extracted. The data is tabulated and frequency
distributionchart is prepared. 31
32. (1.5) Results (Tabular / Pictorial representation i.e. graphs, charts etc.)Rate reason for
choosing particular dealer. Mutual Fund Advisors Suggestion Shares Mutual Fund
Insurance FD Tax Bond PPF [Mutual Fund Advisors’ Suggestions] Reasons of Choosing
Above Returns Risk Safety Tax Benefite Others [Reasons of Choosing Above] 32
33. 60% 55% 50% 40% 30% 20% 14% 14% 11% 10% 5% 1% 0% Insurance ELSS PPF Pension NSC
Bond Plan Investment Options [Service Class Investment] 60%60%50%
40%40%30%20%10%0% Interested Not Interested [Clients who are interested in dealing of
Mutual Funds] 33

10. 34. 80% 70%60%40% 30%20%0% Know Dont KNOW [Client know about MF services provided
by Karvy] 70% 66% 60% 50% 40% 34% 30% 20% 10% 0% Interested Not Interested [Client
who are interested to know about MF]60% 54%50% 46%40%30%20%10% Interested Not
Inteested [Clients who are interested to invest with KARVY] 34
35. 60% 52%50%40%30% 22%20% 11%10% 5%0% Not No time Lack of Dont want to Answered
Knowledge expand services [Reasons for not interested in KARVY] 35
36. (1.6) Analysis and Discussions of results• At the survey conducted upon 50 people, 40%
are already mutual fund investors or are interested to invest in future and the remaining
60% are not interested in it. So there is enough scope for the advisors to convert those 65
participants into investors through their convincing power and great communication
skills.• The awareness level about Mutual Funds is quite low in the Korba City among
client.• Approximately 40% of Clients are aware of and interested in dealing of Mutual
Funds. The reason for not interested in dealing of Mutual Fund is unawareness about
Mutual Fund and risk.• When asked about the most alluring feature of MFs, most of them
opted for diversification, followed by reduction in risk, helps in achieving long term goals
and helps in achieving long term goals respectively.• Only 30% investment people are
aware of MF services provided by Karvy, so we can say that awareness level about MF
services of Karvy is very low in Korba.• Most of people are interested to know about
Mutual Funds and interested to know about Mutual Funds arranged by Karvy.• Only 46%
of clients are interested to invest in Karvy. Most of clients don’t want to invest with MF
because they have no money for expanding their investment and they want a safe
investment for long & future return.• Most of people invest in insurance to save tax
followed by PPF. Insurance is widely used as tax-saving instrument.• When asked about
one reason for not availing the services of financial advisors, about 23 of them pointed
the advisors as expensive. 13 of them wished to be in control of their own assets.9 of
them said that they find it difficult to get trustworthy advisors. Whereas 5 of them said
they have access to all the necessary resources required.• Most of participants regarded
asset allocation as the major reason for going for (Karvy) financial advisors. 25% of them
needed them to explain them the various investment options available. 20% of them
wanted to make sure that they were saving enough to meet their financial goals. While
just gave the reason- lack of time.• Most of the investor preferred to invest at a young
unmarried stage. Even 32% persons were ready to invest at a stage of young married
with children but people with older children avoid investing due to increased expenses.
But again the percentage rose to 27% at pre-retirement stage. 36
37. (1.7) Recommendations / SuggestionsThere is high potential market for Mutual Fund
Investors in korba city, but this marketneeds to be explored as investors are still hesitated
to invest their money in MutualFunds.The most vital problem spotted is of ignorance.
Investors should be made aware of thebenefits. Nobody will invest until and unless he is
fully convinced. Investors should bemade to realize that ignorance is no longer bliss and
what they are losing by notinvesting.In korba most of the people lack knowledge about
Karvy. So Karvy have to explore hisBrand name through various Advertisement
(Hoardings, Relationship Executives, andMedia etc.) and Promotions.Proper Training and
up to date knowledge of every financial product should be given toevery employee of
Karvy so that then can give there best performance to the clients.In korba investors have
inadequate knowledge about Mutual Funds, So proper Marketingof various schemes is
required, company should arranges more and more seminars onMutual Funds.Awareness
of MF services provided by Karvy is also very low so company needs propermarketing of
their all services by advertising, distribution of pamphlet, arrangingseminars etc.Most of
marketing executive are not interested in dealing of Mutual Funds because theydon’t
want to expand their services due to lack of time, so company should provide

11. themknowledge about single window services by which investor can get all financial
servicesfrom one place.Company should also provide knowledge about the growth rate
and the expected growthrate of Mutual Fund industry in India. Most of people aware of
life insurance, NSC andPPF for tax saving so, company should market various tax saving
schemes of MutualFunds and their benefits.The interface among the investors and the
Mutual Fund Companies is the agents, so theagents should have proper knowledge
about Mutual Funds as well as market so that theycan help investors in their investment
decisions. The quality of agents performance andinvestors trust on them can be
improved only if they are permanent in nature.Mutual funds offer a lot of benefit, which
no other single option could offer. But most ofthe people are not even aware of what
actually a mutual fund is? They only see it as justanother investment option. So the
advisors should try to change their mindsets. Theadvisors should target for more and
more young investors. Young investors as well aspersons at the height of their career
would like to go for advisors due to lack of expertiseand time. 37
38. (1.8) Limitations of Study• Due to limitation of time and cost constrains a sample size of
only 50 respondents are chosen.• Data Analysis and interpretation done may not be that
strong due to small sample and conveyance skill in me.• The sample extent for research
is only korba City.• Some of the respondents may be biased in giving responses.• My
inexperience in research area might have affected results. 38
39. 1.9 Conclusions• Executive should give emphasis on mutual funds than other investment
options.• Mutual Funds have given a new direction to the flow of personal saving and
enable small and medium investors in remote rural and semi urban areas to reap the
benefits of the stock market investment. Indian Mutual Funds are thus playing a very
important developmental role in allocation of scares resources in the emerging
economy.• Karvy is not able to provide sufficient services to the investors due to
unawareness among customers regarding services, so Karvy need to train his employee
& executives to upgrade their performance.• The awareness level of investor is low in
advisors are interested in dealing in mutual fund.• Very less people know about services
provided by Karvy.• Very less people were aware about Karvy, so need to promote their
brand name in korba.• To increase employee strength (mainly of marketing executive &
advisors) to tackle the customer query. 39
40. . Which feature of the mutual funds allures you most? Diversification [ ] Professional
management [ ] Reduction in risk and transaction cost [ ] Helps in achieving long term
goals [ ] 40ϖ . Where from you purchase mutual funds? Directly from the AMCs [ ] Brokers
only [ ] Brokers/ sub-brokers [ ] Other sources [ ] ϖ As a middle/High class investor which
type of investment would you prefer? Middle Class [ ] High Income Class [ ] Share Market
[ ] Mutual Fund [ ] Insurance [ ] Fixed Deposite [ ] ϖ . Where do you find yourself as a
mutual fund investor? Totally ignorant [ ] Partial knowledge of mutual funds [ ] Aware only
of any specific scheme in which you invested [ ] Fully aware [ ] ϖ . What is the most
important reason for not investing in mutual funds? Lack of knowledge about mutual
funds [ ] Enjoys investing in other options [ ] Its benefits are not enough to drive you for
investment [ ] No trust over the Mutual fund [ ] ϖ Have you invested /are you interested
to invest in mutual funds? Yes [ ] No [ ] ϖQuestionnaire used for Research Objective:
41. . Which expertise of the personal financial advisor is demanded most? Portfolio reviewϖ .
Are you availing the services of personal financial advisors? YES [ ] NO [ ]ϖ . According to
you, which is the most suitable stage to invest in mutual funds? Young unmarried stage [ ]
Young Married with children stage [ ] Married with older children stage [ ] Pre-retirement
stage [ ]ϖ & . What is the major reason for not using financial advisor? Have access to all
resources needed to invest on own [ ] Believe advisors are too expensive [ ] Unsure how

12. to find a trustworthy advisor [ ] Want to be in control of own investment [ ] 41ϖ . What is
the major reason for using financial advisors? Want help with asset allocation [ ] Don’t
have time to make my own investment decision [ ] To explain various investment options
[ ] Want to make sure I am investing enough to meet my financial goals [ ]ϖinvestment
recommendation [ ] Planning to achieve specific financial goals [ ] Managing assets in
retirement [ ] Access to specialist in areas such as tax planning [ ]
42. 2. Main Text for Department Based on the Job Training 2.1 Introduction of Company. a)
Brief History of Company establishment.Karvy Consultants Limited was established in 1982
at Hydrabad. It was established by agroup of Hydrabad-based practicing Chartered
Accountants. At initial stage it was verysmall in size. It was started with a capital of Rs.
1,50,000.In starting it was only offering auditing and taxation services. Later, it acts into
theRegistrar and Share transfer activities and subsequently into financial services and
otherservices like Financial Product Distribution, Investment Advisory Services,
DematServices, Corporate Finance, and Insurance etc.All along, Karvy’s strong work
ethics and professional background leveraged withInformation Technology enabled it to
deliver quality to the individual. A decade ofcommitment, professional integrity and
vision helped Karvy achieving a leadershipposition in its field when it handled largest
number of corporate and retail that proved tobe a sound business synergy.Today, Karvy
has access to millions of Indian shareholders, besides companies, banks,financial
institutions and regulatory agencies. Over the past one and half decades, Karvyhas
evolved as a veritable link between industry, finance and people.In January 1998, Karvy
became first Depository Participant in Andhra Pradesh. An ISO9002 Company, Karvy’s
commitment to quality and retail reach has made it an IntegratedFinancial Services
Company.Today, company has 230 branch offices in 164 cities all over the India. The
companyadds 5 new offices every month to the company’s ever growing national
network in everynook and corner of the country. The company service over 16 million
individualinvestors, 180 corporate and handle corporate disbursements that exceed
Rs.2500 Crores.KARVY is a legendary name in financial services, its mission to succeed,
passion forprofessionalism, excellent work ethics and customer centric values, defines
Karvy’scredit.Today KARVY is well known as a premier financial services enterprise,
offering a broadspectrum of customized services to its clients, both corporate and retail.
Services thatKARVY constantly upgrade and improve are because of company’s skill in
leveragingtechnology. Being one of the most techno-savvy organizations around helps
company todeliver even more cost effective financial solutions in the shortest possible
time. 42
43. What bears ample testimony to Karvy’s success is the faith reposed in company
byvalued investors and customers, all across the country. Indeed, with Karvy’s
widenetwork touching every corner of the country, even the most remote investor can
easilyaccess Karvy’s services and benefit from company’s expert advice.KARVY
GROUPKarvy Consultants LimitedKarvy Securities LimitedKarvy Investor Services
LimitedKarvy Stock broking LimitedKarvy Computer Shares Pvt. Ltd.Board of
DirectorsKarvy Consultants LimitedParthasarathy CYugandhar MRamakrishna M SPrasad
V PotluriRobert GibsonSanjay Kumar DhirR Shyamsunder [Table1: BODs of Karvy
Consultants Limited] Karvy Investor Services LimitedParthasarathy CYugandhar
MRamakrishna M S [Table2: BODs of Karvy Investor Services Limited] 43
44. Karvy Securities LimitedParthasarathy CYugandhar MRamakrishna M SAjay Kumar
KWilliam SamuelNicholas Tully [Table3: BODs of Karvy Securities Limited]Karvy Stock
Broking LimitedParthasarathy CYugandhar MRamakrishna M SAjay Kumar KKutumba Rao
VWilliam SamuelNicholas Tully [Table4: BODs of Karvy Stock Broking Limited] 44

13. 45. b) Organizational Chart. NATIONAL LEVEL ORGANIZATION CHART CM & MD (Hyderabad)
GM GM GM (Marketing) (Finance) (HRM) Regional Manager (Kolkata) Zonal Manager
(Raipur) Branch Mgr. Branch Mgr. Branch Mgr. (Korba) (NTPC, Korba) (Ambikapur)Sr.
Executives Accountant Executives 45
46. c) Major Achievements of Karvy: • Largest mobilizer of funds as per PRIME DATABASE •
First ISO - 9002 Certified Registrar in India • A Category- I Merchant banker • A Category-
I Registrar to Public Issues • Ranked as "The Most Admired Registrar” by MARG • Handled
the largest- ever Public Issue - IDBI • Strategic tie-up with Jardine Fleming India Securities
Ltd • Handled over 500 Public issues as Registrars • Handling the Reliance Account which
accounts for nearly 10 million account holders • First Depository Participant from Andhra
Pradeshd) SWOT Analysis. Strengths: • Employees are highly empowered. • Strong
Communication Network. • Good co-operation between employees. • Number 1
Registrar and Transfer agent in India. • Number 1 dealer of Investment Products in India.
Weaknesses: 46
47. • High Employee Turnover. Opportunity: • Growth rate of mutual fund industry is 40 to
50% during last year and it expected that this rate would be maintained in future also. •
Marketing at rural and semi-urban areas. Threats: • Increasing number of local players. •
Past image of Mutual Fund.e) 4P Analysis. Product: Karvy provides share Trading, Mutual
fund & Insuranceservices in korba. Karvy’s main business is in dealing with Share
Trading.Karvy is the registrar of many companies. Price: In Korba area in provides the
services of trading in very lesscost in comparison to other advisory Units. There are no
other charges inMutual Funds & Insurance except Entry & Exit load that is fixed
byCompany itself. Place: Korba is an industrial area and people of this area
wereeducated & are very secure about there future. Karvy get an advantage of
toprovide there financial services to the people of this area and through thereMarketing
services Karvy targets many people as there customer. In korbaarea there is having
many competitor of Karvy, but due to its brand nameand services people attract
towards it. 47
48. Promotion: The objective of advertising of Karvy is to create awareness aboutservices of
Karvy among investors and sub-brokers and increases sub-brokers of Karvy.Company
doesn’t give advertisement in media like TV, Newspapers, andMagazines etc. The
companies’ associate with it makes Karvy’sadvertisement indirectly. Karvy is R & T agent
of around 700 companies.They publish name, address and logo of Karvy on their annual
report.Karvy also publish its weekly Stock Market Newsletter ‘Karvy BazaarBaatein’ and
monthly magazine ‘The Finapolis’ to guide investors and sub-brokers about market.f)
Competitor’s Analysis. 1) ICICI Securities Ltd.ICICI Securities Limited (i-SEC) is a wholly
owned investment-bankingsubsidiary of ICICI Limited. ICICI is the only non-Japanese
Asianfinancial institution to be listed on the New York Stock Exchange (NYSE).ICICI
Securities was formed on 22nd Feb. 1993, when ICICIs MerchantBanking Division was
spun off into a new company, ICICI Securities todayis Indias leading Investment Bank and
one of the most significant players inthe Indian capital markets.ICICI Brokerage Services
Limited (IBSL) set up in March 1995; IBSL is a100% subsidiary of i-SEC. It commenced its
securities brokerage activitiesin February 1996 and is registered with the National Stock
Exchange ofIndia Limited and The Stock Exchange, Mumbai.ICICI has started a website
ICICIdirect.com which is the mostcomprehensive website, which allows you to invest in
Shares, Mutual funds,Derivatives (Futures and Options) and other financial products.ICICI
has a large network of branches all over India. 48
49. Services offered: • Merchant Banking • Demat Service • Stock BrokingIn Korba ICICI is
the main competitor of Karvy, due to its Brand image andlow cost ICICI attracted most
of the customer in less time. 2) HDFC LtdHDFC is the leading financial company in India. IT

14. has large network ofbranches all over India. HDFC Securities, which is fully subsidiary
ofHDFC, provides Demat service.HDFC and its subsidiary provides following services. •
Demat Service • Life Insurance • Banking Service • Housing Finance • Vehicle Finance •
Education Loan • Personal Loan • Mutual Fund 3) India InfoLine India infoLine is financial
advisory unit dealing with the entire financial product (insurance, MF’s, Stock Trading).
But market share of India Infoline in korba is very low. 4) Share Khan It is also a financial
service unit but as a franchisee in korba area started in 2007 and only dealing in Stock
Market. 5) Other Retail Banking Units 49
50. Other retail banking units also deals with Mutual Funds. But they do nothighlight &
provide their service.2.2 Introduction of the concerned department d. Hierarchy Branch
Mgr. (Korba) Sr. Executives Accountant Executives e. Description of the various
responsibilities/ duty assigned My Responsiblity is to provide knowledge and sells the ICICI
RIGHT Fund to people. As it is a TAX saving fund so it will attract service & Business class
people in korba. Our aim is to invest money of people through this scheme and to gain
knowledge how to deal with customer and to conveyance them. By my conveyance
power I made many people to invest in this fund. Every day I had to report Executive
(marketing) of Karvy, korba. I had to provide daily performance report of my sales (of
ICICI RIGHT FUND). f. Description of working Daily I have to consult people for selling the
MF’s Product. Daily at morning I have to report the officer of Karvy for daily sales report
discussion. Daily I have to consult minimum 8-10 Customer for advising them to invest in
(ICICI RIGHT FUND) Mutual Funds. As ICICI RIGHT FUND is tax saving equity fund so my
main target are service class & business class people who had good income and 50
51. comes under Income Tax Regulation. I have to assist those customers to invest in ICICI
RIGHT FUND for availing TAX benefit. 2.3 Scope of the ProjectThe research was carried on
in KORBA the Eastern Region of India. It isrestricted to Kolkata so Korba is also comes
under Kolkata region. I havevisited people randomly nearby my locality, Big & Small
Industrial units,small retailers etc.My Work is to provide knowledge and sells the ICICI
RIGHT Fund topeople. As it is a TAX saving fund so it will attract service & Business
classpeople in korba. Our aim is to invest money of people through this schemeand to
gain knowledge how to deal with customer and to conveyance them.By our
conveyance power we made people to invest in this fund.The Scope of Project is to
analyze the market of mutual fund in korba,market share of Karvy Financial Services and
the customer response to theproduct (ICICI RIGHT FUND) NFO of ICICI. By different
research tools &methods I have analyze the market of mutual fund in korba. And I have
toanalyze how many customers want to deal with Karvy and if not interestedwhat is the
reason behind it. My responsibility is to conveyance people toinvest in ICICI RIGHT FUND
and to get knowledge of financial product &services. And also I got knowledge about
internal working of funds, whereit invested and how return comes from those investments
& how returncalculated. 51
52. 2.4 Objective of Project c. Academic ObjectiveMy main objective is the marketing of
Mutual Fund of ICICI RIGHTFUND as NFO of ICICI ltd. It is a Tax saving equity fund of
ICICIwhose main aim is to provide Tax reduction & good return. It has freeentry load and
1% exit load upto Rs. 5crore and .5% for Rs. 5Croreand above. The minimum amount to
invest is Rupees 500.00 (FiveHundred Only) and above. Customer should give the bank
details;address proof and PAN card (photo copy) for ID proof. The allocatedfund was
invested in equity market and return is generated from stockmarket according the
market condition and Fund performance. d. Research ObjectiveMy scope is to provide
knowledge and sells the ICICI RIGHT Fund topeople. As it is a TAX saving fund so it will
attract service &Business class people in korba. Our aim is to invest money of
peoplethrough this scheme and to gain knowledge how to deal with customerand to

15. conveyance them. By our conveyance power we made peopleto invest in this fund.The
Scope of Project is to analyze the market of mutual fund in korba,market share of Karvy
Financial Services and the customer responseto the product (ICICI RIGHT FUND) NFO of
ICICI. By differentresearch tools & methods I have analyze the market of mutual fund
inkorba. And I have to analyze how many customer want to deal withKarvy and if not
interested what is the reason behind it. Myresponsibility is to conveyance people to invest
in ICICI RIGHTFUND and to get knowledge of financial product & services. Andalso I got
knowledge about internal working of funds, where itinvested and how return comes from
those investments & how returncalculated. 52
53. 2.5 Description of work assigned during trainingMy Work is to provide knowledge and sells
the ICICI RIGHT Fund topeople. As it is a TAX saving fund so it will attract service &
Businessclass people in korba. My aim is to invest money of people through thisscheme
and to gain knowledge how to deal with customer and toconveyance them. By our
conveyance power we made people to investin this fund. And daily I have to give daily
sales performance reportabout sale of ICICI RIGHT FUND. Apart from ICICI RIGHT FUND
Ihad made many people to invest in other funds also like HDFC top 200,Franklin prima
plus, ICICI Focus fund etc. I was asked to get the queryof customer about mutual fund,
ICICI RIGHT FUND, Karvy servicesand get the market conditions. As 2008-2009 is going
through recessionthe market response is very low to mutual fund products so I have
toanalyze the customer responses regarding investments. 53
54. 2.6 Learning involved during summer trainingFirstly I got knowledge about financial
products (stock trading, MutualFund, Insurance etc.). Though my training is in mutual
fund products so Ihad to deal in mutual fund products of various companies &
banks.During my training I had learned the working of mutual fund, how theallocated
fund is used or invested in share market and extract good returnfrom it.Though there is
risk in mutual fund as the return is not fix or is notdetermined earlier, it is possible that the
amount invested by customershould be decrease its value in future according to market
condition.Even after I had learned how to conveyance the customer to invest
theamount by making them sure that the fund/scheme will do betterperformance & give
a good return.And I had also increased my communication skill because it is must forany
marketing personnel to communicate with their customer. I had alsolearned the
official/internal working of Karvy ltd of Korba branch. 54
55. 2.7 Suggestions/ Recommendations:• The most vital problem spotted is of ignorance.
Investors should be made aware of the benefits. Nobody will invest until and unless he is
fully convinced. Investors should be made to realize that ignorance is no longer bliss and
what they are losing by not investing.• Mutual funds offer a lot of benefit, which no other
single option could offer. But most of the people are not even aware of what actually a
mutual fund is? They only see it as just another investment option. So the advisors should
try to change their mindsets. The advisors should target for more and more young
investors. Young investors as well as persons at the height of their career would like to go
for advisors due to lack of expertise and time.• Karvy may try to highlight some of the
value added benefits of MF’s such as tax benefit, rupee cost averaging, and systematic
transfer plan, rebalancing etc. these benefits are not offered by other options single-
handedly. So these are enough to drive the investors towards mutual funds. Investors
could also try to increase the spectrum of services offered.• Now the most important
reason for not availing the services of advisors was spotted was being expensive. The
advisors should try to charge a nominal fee at the beginning. But if not possible then they
could go for offering more services and benefits at the existing rate. They should also
maintain their decency and follow the code of ethics so that the investors could trust
upon them. Thus the advisors should 55

16. 56. try to attract more and more persons and turn them into investors and finally their clients.
2.8 Conclusion:• Executive should give emphasis on mutual funds than other investment
options.• Mutual Funds have given a new direction to the flow of personal saving and
enable small and medium investors in remote rural and semi urban areas to reap the
benefits of the stock market investment. Indian Mutual Funds are thus playing a very
important developmental role in allocation of scares resources in the emerging
economy.• The awareness level of investor is low in advisors are interested in dealing in
mutual fund.• Very less people know about services provided by Karvy. 56
57. Bibliography:Websites:www.the-
finapolis.comwww.karvy.comwww.mutualfundsindia.comwww.valuerese
archonline.comwww.moneycontrol.comwww.morningstar.comwww.yah
oofinance.comwww.theeconomictimes.comwww.rediffmoney.comwww.
bseindia.comwww.nseindia.comwww.investopedia.comJournals & other
references:Karvy –the finapolisThe Economic TimesBusiness StandardFact
sheet and statements of various fund houses. 57