During this QuickCast, Analyst Balca Korkut discusses the general outlook of the field mobility solutions market.

1. Mobile & Wireless Practice
David Krebs – Director
Eric Klein – Senior Analyst
Balca Korkut – Analyst
WEBCAST
Field Mobility
AUGUST 2011 Empowering the Mobile Workforce
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

2. Recording Available
A full audio recording is available for download at:
http://www.vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

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Mobile & Wireless
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© 2011 VDC Research Webcast
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© 2011 VDC Research Webcast
Mobile & Wireless
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6. Today’s Speaker
Balca Korkut
Analyst
Balca supports all of the Mobile & Wireless practice’s major research programs and is a
contributor on many custom research and consulting engagements. Her work includes
coverage of enterprise mobility hardware, software and services, delivery models
including managed services for enterprise mobility solutions, and more. Balca’s prior
experience includes market research studies on entrepreneurship and development,
online higher education, Information Technology industry in Pacific-Rim, hospitality and
tourism and logistics industries. Balca holds a B.S. in Manufacturing Systems
Engineering from Sabanci University in Istanbul, Turkey and a M.B.A. from University of
Massachusetts Boston.
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

7. Today’s Topics
General Outlook of the Field Mobility
Market…
A Discussion on End-User Requirements
in Field Mobility
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Mobile & Wireless
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8. Field Mobility Snapshot
Total of 5.9 million mobile workers in US in target segments
Number of US Mobile Workers The number of US mobile workers in
(In Thousands)
commercial sector supporting field mobility
4500 applications – maintenance, repair,
4494.5
installation, delivery, etc. – is expected to
4147.1
4000
reach 6.4 million by 2018.
3500
The largest mobile worker segments include:
3000
 General maintenance and repair
2500  Transportation
2000  Industrial equipment maintenance and
repair
1500
The fastest growing segments include:
1176.3
1000
1013.8
 HVAC maintenance and repair
209.2
230.6
212.6
182.6
220.3
106.4
204.1
124.2
500
 Construction and building inspection
0
2008 2018  Medical equipment maintenance and repair
Telecommunications Utilities Maintenance & Repair
Insurance Transportation Other
© 2011 VDC Research Webcast
Mobile & Wireless
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9. Commercial Grade Solutions to Drive Mobile CRM Opportunities
Double-digit growth expected through 2015
Mobile Field Service Solution Mobile Field Sales Solutions
(USD Millions) (USD Millions)
10000 6000
9000
5412.6
9025.8
5000
8000
7000
4000
6000
5579.7
3258.3
5000 3000
4000
2000
3000
1274.8
1532.9
2,339.0
2000
2193.1
789.8
1227.5
1000
1,460.0
1447.3
1000
237.3
147.3
775.2
685.0
0
2010 0
2015 2010 2015
Rugged Mobile Devices Commercial Grade Mobile Devices
Rugged Mobile Devices Commercial Grade Mobile Devices
Software Professional services Software Professional Services
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

10. Field Order Fulfillment – Before and After
Inefficiencies in traditional workflows representing opportunities for mobile solutions
Technician(s) calls
Field order fulfillment – “the old way”
dispatcher for order
Field order fulfillment scenarios – mobile application support vs. “the old way”
details
Technician(s) day begins: Technician(s) goes back Sales / Administrative
take paper based printouts Technician(s) drive Technician(s) fulfill to “home office” to leave personnel manually enters
with workorders/ tasks to order site(s) an order(s) order details / invoices / data from paper into
from the “home office” other paperwork appropriate applications
Technician(s) call
dispatcher to
change order status
Field order fulfillment – “mobilized”
Technician(s) drive Technician(s) fulfill
to order site(s) order(s)
Real-time scheduling with
optimized routes using location Instant access to order
based services and mobile data, track and trace,
applications such as CRM, SFA, electronic signature,
DSD, basic alerts/approval mobile commerce etc.
Opportunities for Cost Savings
• Technician(s) time • Vehicle wear and tear • Telephone time (call ctr.) • Technician(s) time • Administrative employees time
• Paper based documents from increased utilization • Dispatcher time
• Carbon Footprint • Carbon Footprint (fuel)
(paper/fuel)
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

11. Real-Time Visibility Becoming the Key Concern
Customer interaction and engagement more important than ever…
Impact of EMOB Solutions on Field Mobility Pain Points
Source: End-User Survey Fielded May-June, 2011 (n=186)
47.0%
Real-Time Product Information
47.0%
Order Management
45.1%
Real-Time Customer Information
43.5%
Technician Utilization
43.5%
Staffing & Scheduling
43.2%
Dispatch/ Tracking
42.9%
Mobile POS/ Mobile Electronic Payment
40.2%
Job Tasking
37.0%
Asset Management
34.6%
Training & Education
15.1%
Other
0% 10% 20% 30% 40% 50%
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

12. Key Investment Drivers in Enterprise Mobility Solutions
Productivity is the center of attention
Enterprise Mobility Investment Benefits
Source: End-User Survey Fielded May-June, 2011 (n=397)
32.1%
Improve Real Time Decision Making
31.0%
Increased Mobile Worker Productivity
30.3%
Imptroved Inventory Accuracy
30.2%
Improved Customer Loyalty And Repeat Business
29.0%
Increased Sales/ Revenues
28.5%
Reduced Operating Costs
28.4%
Reduced Headcount And Running Lean
28.0%
Reduced Asset Failures
0% 10% 20% 30% 40%
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

13. Consumerization is Revolutionizing the Field Mobility Market
Technological advancements help opportunities becoming the reality…
Mobile Device Requirements
Source: End-User Survey Fielded May-June, 2011 (n=879)
0.51
Battery Life
0.49
Cost
0.47
Broadband Wireless Functionality
0.45
Operating System
0.44
High Local Data Storage Capacity
0.42
Touch Screen and Multi-Touch Capabilities
0.42
Integrated Voice and Data Capability (Including VoIP Support)
0.41
Integrated GPS/ Location Awareness
0.40
Display Daylight Visability
0.38
Integrated Bar Code Scanner
0.37
Level of Ruggedization
0.37
Device Weight and Ergonomics
0.37
Ability to Print in the Field
0.34
Integrated RFID Interrogator
0.32
Integrated Digital Camera
0.0 0.1 0.2 0.3 0.4 0.5 0.6
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

14. Thank You for Attending this VDC Webcast
For more information please contact:
David Krebs – Practice Director
davidk@vdcresearch.com | 508.653.9000 x136
Eric Klein – Senior Analyst
eklein@vdcresearch.com | 508.653.9000 x141
Balca Korkut – Analyst
bkorkut@vdcresearch.com | 508.653.9000 x134
Gerrell Smith – Account Director
gsmith@vdcresearch.com | 508.653.9000 x130
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com