2. GENERAL OVERVIEW
Over the last 10 years – social media in
politics went from basically nothing to being
everything.
Replaces one-sided, one-way
communications
Replacing old methods of communicating
with constituents.
Social Media platforms used by politicians
The effects on elections
3. HISTORY OF TREND
Started with the advent of the Internet
Blogging – Real discussions of politics
started to take place via social media.
Introduction of
MySpace, Facebook, YouTube and Twitter
Still not really used effectively until the 2008
Presidential Election.
Everyday occurrence now
5. IMPACTS OCCURRING DUE TO TREND
Blogs
Get a pulse of the voters
See emotional side of constituents
Facebook
1 in 5 Americans used media sites such as Facebook to
gather political information
Increased Youth Vote and Political Involvement
Excellent tool for two-way communication
Provides a way to personalize politicians
Twitter
Provides real time feedback between politicians and
voters
Provides a way to personalize politicians
6. CASE 1 – 2008 OBAMA ELECTION
First politician to effectively use social media
tools in a successful election
Used Facebook, MySpace and Twitter to
create large database of supporters
7. CASE #2 NY CONGRESSMAN ANTHONY WEINER
Used Twitter in an inappropriate manner
Used Facebook to meet women, share
information and pictures
Lied about it
Lost his job and damaged his reputation
Lack of understanding of the impact of social
media tools.
8. ORGANIZATIONAL PERCEPTION
Case 1 – Obama Campaign in 2008
Realized the importance of harnessing the power
of social media.
In 2008 – Majority of social media users tended
to be Democrats
Case 2 – Anthony Weiner Scandal
Twitter and Facebook should not be used for
personal use
Politicians really to understand how to effectively
use social media.
9. DIRECT APPLICATION
Case 1 – Obama Campaign in 2008
Business could use some of the same techniques to
get more customers to sign up for their services and
products.
This includes Twitter, Facebook, YouTube and
Flicker
Case 2 – Anthony Weiner Scandal
Business need to have clear lines of communication
about how social media is used by their employees.
Employees need to think before then send a tweet or
update an Facebook post on the company social
media sites.
10. INTERVIEWEE RESULTS
Brad Shimmin
Industry Analyst at Current Analysis
Specializes in collaboration technologies focusing and
social media sites
Twitter– is really nothing more than a
broadcasting tool.
Facebook – used to communicate back and forth
using the dateline to go back and read history
Facebook – able to have effective
communication with your politicians and in real
time
11. HOW BUSINESS LANDSCAPE IMPACTS TREND?
Using social media is a lot cheaper than
traditional conventional methods
Able to communicate with politicians and real
time.
Politicians can show a more personal side
through the Facebook and Twitter pages.
Politicians and get a real pulse of how their
constituents think.
13. POTENTIAL FOR FUTURE TREND
Politicians will be communicating via
Facebook as the primary way to reach their
constituents.
Old methods of communicating such as
mailers and phone calls will become
obsolete.
Social Media Platform will allow voters to
express their concerns in real-time such on
perspective votes coming up.
14. HOW TO STAY COMPETITIVE?
Monitor blogs and websites for and provide
feedback.
Once a Twitter or Facebook Page is
created, keep it up-to-date.
Inflect personality on through social media
sites.
Reach of to constituents via the social media
platforms with common sense.