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How to Determine the ROI of Anything

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What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.

Publicada em: Negócios, Tecnologia
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How to Determine the ROI of Anything

  1. GARY VAYNERCHUK
  2. Over the years, I’ve heard one question more than any other: GARY VAYNERCHUK
  3. “WHAT’S THE ROI OF SOCIAL MEDIA?” GARY VAYNERCHUK
  4. And I always have to laugh, because the answer is the same... GARY VAYNERCHUK
  5. Allow me to explain: GARY VAYNERCHUK
  6. a PIANO? What’s the ROI of... GARY VAYNERCHUK
  7. For me? About $26.50, but that’s mainly people paying me to STOP.
  8. For Elton John? About $400 million. http://www.celebritynetworth.com/richest-celebrities/rock-stars/ elton-john-net-worth/ GARY VAYNERCHUK
  9. a BASKETBALL? What’s the ROI of... GARY VAYNERCHUK
  10. Want to guess how much surgery costs for a torn meniscus?
  11. For Kobe? About $220 million. http://www.celebritynetworth.com/richest-athletes/nba/ kobe-bryant-net-worth/ GARY VAYNERCHUK
  12. playing VIDEOGAMES? What’s the ROI of... GARY VAYNERCHUK
  13. I used to bet on games of Madden in college... so like $50?
  14. For Lee Jae Dong, about half a million in prize money alone. That doesn’t even count endorsements, or his team salary... Keep in mind that he’s 25. http://www.esportsearnings.com/players GARY VAYNERCHUK
  15. a YOUTUBE CHANNEL? What’s the ROI of... GARY VAYNERCHUK
  16. Ok, I actually did pretty well here since my views can convert to booksales/new clients. But check this out... 34,738 subscribers 2,138,815 views
  17. Jenna Marbles: 13,259,421 subscribers 1,443,599,186 views Roughly $4.3 million (just from ads). http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARY VAYNERCHUK
  18. While we’re talking about YouTube... . . . . . . GARY VAYNERCHUK
  19. playing with DISNEY TOYS? What’s the ROI of... GARY VAYNERCHUK
  20. For me? I dunno, maybe I could eBay them for a few bucks...
  21. For the creator of the DisneyCollector YouTube Channel, playing with toys has grossed over $5 million in YouTube ad revenue. http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARY VAYNERCHUK
  22. a CAMERA? What’s the ROI of... GARY VAYNERCHUK
  23. For me? Literally nothing. Like absolutely positively zero dollars.
  24. Annie Leibovitz, on the other hand, is rumored to have a $100,000+ day rate, and has used cameras to amass a $20 million fortune. http://www.celebritynetworth.com/richest-celebrities/ actors/annie-leibovitz-net-worth/ http://nymag.com/fashion/09/fall/58346/ GARY VAYNERCHUK
  25. SPRAYPAINT? What’s the ROI of... GARY VAYNERCHUK
  26. Meanwhile, a Banksy canvas is worth something like $32,000. http://www.mirror.co.uk/news/weird-news/banksy-sells-original- paintings-worth-2368651 GARY VAYNERCHUK
  27. CAT PHOTOS? What’s the ROI of... GARY VAYNERCHUK
  28. For me? Probably some lols in response to my next email.
  29. For Ben Huh, they created the multi-million dollar Cheezeburger empire. http://www.crunchbase.com/organization/cheezburger GARY VAYNERCHUK
  30. So let’s come back to my original point. GARY VAYNERCHUK
  31. “WHAT’S THE ROI OF SOCIAL MEDIA?” GARY VAYNERCHUK
  32. Well if you’re willing to invest the time... and the effort... and learn the platforms... and you have a natural talent... GARY VAYNERCHUK
  33. Maybe you can score a book deal.
  34. Or maybe you can help your clients achieve their business results. GARY VAYNERCHUK
  35. ...and grow your agency to 400 people.
  36. Because ROI is never about the tool. GARY VAYNERCHUK
  37. ROI is about the MECHANIC using the tool. GARY VAYNERCHUK
  38. If you liked this deck, CHECK OUT MY OTHER PRESENTATIONS. GARY VAYNERCHUK

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