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Become a blogging superstar!<br />Creating and nurturing your own media channel<br />Vassilena Valchanova, 11 April 2011<b...
Hello!<br />Vassilena Valchanova (Bulgaria)<br />Agency work for 3 years (PetrolVilla Group, BMW, Wyeth Pharmaceuticals, L...
The 3 things that make a difference in blogging<br />What your blog is all about – Conversation, understanding, insight<br...
Introduction<br />
What is a blog?<br />A place where you can frequently and engagingly discuss chosen topics with your target audience.<br />
Aren’t blogs passé?<br />“I don’t use my blog anymore. All the people I’m trying to reach are on Facebook.”<br />Pew Resea...
Aren’t blogs passé?<br />Blogs generate leads at costs below average: 55% agree<br />Customer acquisition through blogs: 5...
What your blog is all about<br />
Again! What is YOUR blog?<br />A place for:<br />Starting a conversation<br />Building understanding and trust<br />Gather...
Conversation<br />
Understanding and Trust<br />
Customer Insight<br />
How to do it?<br />
Creating your blog<br />The technical part<br />Leave it to the webteam<br />Do it yourself<br />Focus on the content<br /...
SEARCH<br />HEADER<br />OTHER PLACES<br />SIDEBAR<br />WIDGETS<br />NAVIGATION<br />TITLES<br />EXCERPTS<br />VISUALS<br /...
The Who: Author(s)<br />A corporate name for all posts – written by CorpComms<br />Employee name for different posts – mod...
The What: Content<br />Explain what you do and what you stand for<br />Give some “behind the scenes” knowledge<br />Share ...
The When: Planning<br />Setting up goals and objectives<br />Choosing KPIs<br />Writing a blog development plan<br />Creat...
How to be really good at it?<br />
Listening and Talking<br />“Hear” the comments<br />on your blog<br />on social media<br />Reply<br />often<br />honestly<...
Attracting traffic<br />Don’t sell<br />No PR BS<br />Be interesting<br />Make sharing AEAP*<br />Analyze and optimize:<br...
ROB (Return on Blogging)<br />Setting goals beforehand gives you good ROB indicators<br />What do you want to measure:<br ...
THANK YOU!<br />@vasvalch<br />http://www.linkedin.com/in/vassilenavalchanova<br />http://vasvalch.com<br />
Photos<br />Slide 1: http://www.flickr.com/photos/49653271@N05/5295920252/<br />Slide 5: http://thenextweb.com/us/files/20...
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Listening and Talking<br />“Hear” the Become a blogging superstar!

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