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Sends baby’s movements to parents smartphone
Universal attachment and applicable for all ages
Working product
Winner of Wearable Tech. IWC 2014
CES 2012: Freescale booth
Partnership with TI and Freescale
Solicited interest
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US army distributors
Canadian care center for seniors
New Zealand baby care centers
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3. •
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Idea: Big Data analytics of sleep of newborns
and elders and anyone in between
Markets
◦ Newborns
◦ Elders
◦ Bio-Data analytics for insurance companies and
medical institutions
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Team – Wall Street professionals with data
analytics experience
3
4. •
Monbaby– wearable, realtime, wireless sensor
• Fully functional 5th generation
product
• Measurements are done in realtime
• Signal is transmitted over
Bluetooth (4.0) Low Energy
• Wearable: attaches to any article
of clothing
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5. •
Newborns
• Bio-Data Analytics
• Movement
• Detection of abnormal
• Breathing
• Orientation
sleeping patterns
• Big Data in Bio-
• Activity level
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Data
Seniors
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• All of the above and
Fall detection
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Large number of sensors
equates to a more
sophisticated analysis
6. •
Newborns – very dedicated market of
concerned mothers, 4 million newborns and
total of $7billion products sales a year, with
Monbaby sales of $5million/year
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Elders - $319.5 billion sales in 2016
Bio-data analytics – health insurance
is $620 billion revenue, possibility of
exponential growth
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7. Arturas Vaitaitis holds a Ph.D. in Experimental Physics from
Columbia University. He has conducted fundamental
research at the Fermilab National Laboratory in the field
of particle physics, and has authored around 50 scientific
publications. Over the past 12 years Arturas has worked
on Wall Street with a focus on financial technology.
He holds a title of a Managing Director and CTO of a
financial start-up firm. His experience spans
management, problem solving, data analysis and
statistics. Arturas holds 1 patent related to IT
industry, and is passionate about technology and its role
in changing the world around us. Arturas grew up in
Lithuania, went to MIPT College in Russia to study
Physics, and came to settle in US. He currently lives in
New Jersey along with his wife and 2 boys.
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8. Local area network (LAN)
Receiver hub
Alarm system
Computer with the
receiver USB dongle
Centralized database
Parents pairing watch
Smart phone
Alarm system
60m – 200ft range
Outside of transmission range
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9. →Alleviate anxiety about SIDS
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Sleep analyzer for parents
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Attaches to any article of clothing
•
Superior antenna range
•
Runs on coin-cell battery, battery life is 5 weeks
•
Easy add-on to existing monitoring solutions
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Collects data for Big Bio-Data Analytics
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10. S
Strengths
W
Weaknesses
Alleviate anxiety about SIDS
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“Sleep better” application for parents of
newborns
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Unique Bio-Data Analytics Library
Bootstrap capital is not sufficient for afullscale launch
Team requires further integration with
eHealth
Universal attachment on almost any
article of clothing
Superior antenna range and battery life
O
Opportunities
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Big Data in Bio-Analytics
Seniors healthcare market
Strategic partnerships with medical
institutions, insurance
companies, manufacturers
Innovation and technology development
T
Threats
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New market entrants and competition
with suffucient capital
Large electronics manufacturers have an
advantage in the hardware space
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11. •
Traction
◦ Very dedicated market of moms of newborns
•
Safety, regulatory and legal concerns
◦ Insignificant amount of radio frequency (RF) radiation.
◦ 1000 times < cell phones; 10 times < standard baby monitor
◦ No dangerous cords
•
Competition: universal attachment form-factor and we
had a head-start of 2.5 years
11
12. •
Fully functioning prototype, ready for
manufacturing and for FCC certification
•
MMA8451Q Xtrinsic 3-Axis, 14-bit
MEMS Accelerometer
◦
◦
◦
◦
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Very sensitive
Orientation detection
Free-fall and motion detection
Shake detection
2.4GHz Bluetooth low energy Systemon-chip CC2541
◦ Enables BLE master or slave nodes to be built
with very low power consumption
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13. •
Start marketing campaign (crowd-sourcing) – goal 1,000 backers
•
Complete certification process of baby product with FCC
•
Start manufacturing process
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Integrate with other devices and start offering premium analytics
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Direct sales to retailers, scale to 1,000-2,000 Units/month
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Second product is Fall-Detection monitor for seniors market
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5,000 Units/month
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Start FDA application and communication with medical institutions
13
14. For more information, please contact
info@mondevices.com
Or visit our website
http://mondevices.com
14
Editor's Notes
by actively warning parents of any anomalies, for example, when the baby turns on its stomach. Parents can get additional piece of mind by periodically glanicng on the Monbaby screen to make sure their baby is OK
As opposed to passive systems currently on the market, such as baby cams, which require parents to be alert and watching the screen
Alleviate anxiety about SIDS“Sleep better” application for parents of newbornsAttached on almost any article of clothingRuns on coin-cell batteryCompatible with all Bluetooth Low Energy devicesEasy add-on to existing monitoring solutionsCollects data for Big Bio-Data AnalyticsConcerns:TractionVery dedicated market of moms of newbornsMaintenance and running costMinimal maintenance required. Longer battery life compare to existing Bluetooth devices.SafetyInsignificant amount of radio frequency (RF) radiation. 1000 times < cell phones; 10 times < standard baby monitorNo dangerous cordsCompetition: we had a head-start of 2.5 years
I think shake detection is another great way to appeal to parents-to-be because of the Shaken Baby Syndrome:http://www.nlm.nih.gov/medlineplus/ency/article/000004.htmMonbaby can't prevent it, but can deter it by monitoring and sending an alarm if a caregiver shakes the baby.
"Crowd-sourcing campaign" - this is confusing, not sure what's the goal of the campaignI think a timeline is in order here, I can put one together.Should we partner wih SIDS awareness orgs, such as this one: http://www.sids.org/ as part of the strateg?Should we mention partnerhips with insurance companies for reduction of premiums?
