sturdy new brand establishment marketing strategy
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mba project in which we have to make a new brand establishment here I formed women sportswear named as sturdy
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sturdy new brand establishment marketing strategy
- 2. Which brand strict to your mind when you think of women Sportswear?
- 7. Any exclusive showroom only for women sportswear?
- 8. Do not worry we have the best solution for your problem
- 10. Logo Running women : She might going for gym, Jogging, yoga, taekwondo, tennis, Badminton, Cricket, Shooting, Archery, Swimming, Kushti there is not a single game where women is not there.
- 11. Sturdy
- 12. Reason behind this name Sturdy means strong . Which here indicates not only men are strong women's always shows her power not even in home but in playground due to this they need comfort sportswear that can enhance their performance with their highly comfort way.
- 13. Overview In our Exclusive showroom you find Incredible collection of women fashionable sportswear. Discover sportswear that’s designed for comfort and performance while Playing , Running , swimming , Yoga , Football , Table Tennis , Basketball etc. Our major concern is to provide our customer best item of all we provide you all sizes with lovely colours that only provide smile to our women’ face with highly satisfying price.
- 14. STPAnalysis
- 15. Segmentation 1. Demographics • Gender : Kids girls, Women's • Age Group : Upto 5 yrs. and beyond • Income : Middle income level- High income level • Occupation: Sportspersons 2. Geographical Location • Market : National and Global • Urban and Rural
- 16. Targeting
- 17. Positioning Sturdy – Yes she can …Respect her Expertise
- 18. Marketing strategies 1. Online stores 2. Social media 3. Press releases 4. Video advertisement 5. Blogging 6. Print Advertisement 7. 48 Hour rural service 8. Campaigns
- 19. Marketing Mix PRODUCT • Our product is all women's sportswear. • The design of the product is highly fashionable and comfort . • USP : Of the product is STURDY Women's sportswear . • Tagline : Yes she can Respect her expertise • Customizing of the product is also available.
- 20. PRICE • The womens sportswear product range start from Rs. 300 ( socks ). • A margin of 10 % will be kept for the wholesalers. • An a margin of 25% will be kept at retailers .
- 21. PLACE • Our product STURDY will be launched in the national market. • It will be available in every major city of India. • We have only Exclusive stores which provides service to the rural areas as well.
- 22. Promotion • Print Advertisement in sports magazines. • Flyer in newspaper • Banners • Radio • Television • Promotional events
- 23. Promotional Strategy • Our promotion would include campaigns and collaboration with high schools of their sports dress • Major gyms in metro politicians cities providing gift voucher as per their terms. • Sports academy discounts
- 25. CHANNELS OF DISTRIBUTION Exclusive Distribution : Is the strategy in which Producer gives only a limited number of dealer the exclusive right to distribute its product in their territories.
- 26. PACKAGING • Our packaging would be attractive as per the majority of likes as per our survey we package all stuff in pink colour poly. • We will be providing health tips with the overleaf of poly.
- 27. Thank you