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So why Twitter and why earned media? Twitter advertising increased 97% year on year in 2014, Twitter campaigns are now a primary feature of marketing strategies around the world. But many struggle to understand and measure the true value of Twitter as a media channel. Paid media: pretty self explanatory, a company pays to leverage a channel/medium’s audience. Owned media: a channel controlled by the brand (examples: your own Twitter account) Earned media: the sharing of messages by customers, fans and followers that attracts new ppl to your business.
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With Twitter advertising increasing 97% year on year in 2014, Twitter campaigns are now a primary feature of marketing strategies around the world. But many struggle to understand and measure the true value of Twitter as a media channel. This presentation explores the essential steps the audience needs to take to ensure they get the most out of Twitter marketing and make more informed choices across all areas of business!
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So why Twitter and why earned media? Twitter advertising increased 97% year on year in 2014, Twitter campaigns are now a primary feature of marketing strategies around the world. But many struggle to understand and measure the true value of Twitter as a media channel. Paid media: pretty self explanatory, a company pays to leverage a channel/medium’s audience. Owned media: a channel controlled by the brand (examples: your own Twitter account) Earned media: the sharing of messages by customers, fans and followers that attracts new ppl to your business.
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What personality traits your most profitable customers have? How do they differ from your competitors? We are entering a new era of computing and it’s giving us answers to questions like this. Cognitive computing systems learn and interact naturally with people. This is transforming the way we understand human buying behaviour and allowing brands to apply insight to decisions across the business to gain competitive advantage. At ad:tech 2015, SocialBro's CEO Javier Burón discussed where Twitter comes in. Applying Personality Insights to Twitter advertising lets marketers refine and expand their audience and helps them gain a competitive edge. It leads to strategic insight and campaign optimisation.
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With Twitter advertising increasing 97% year on year in 2014, Twitter campaigns are now a primary feature of marketing strategies around the world. But many struggle to understand and measure the true value of Twitter as a media channel. This presentation explores the essential steps the audience needs to take to ensure they get the most out of Twitter marketing and make more informed choices across all areas of business!
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