The document summarizes Greece's plan to promote technology companies from Greece at the 2014 Mobile World Congress (MWC'14) in Barcelona. It discusses recruiting a strong team of over 15 experts to handle marketing, sales, logistics and media. Key aspects of the marketing plan include promoting Greece's presence in Africa and the Mediterranean, giving away tickets to incentivize visitors, and hosting a technology cruise and web radio station at their pavilion. The document outlines how companies, startups, academia, sponsors and press can participate and provides a timeline leading up to and during the event.

1. 30.10
launch event
WEDNESDAY

2. Challenge AccepteD
Why Greece goes to MWC’14
• To Promote Greece as a technology provider to more than 70.000 visitors
• Networking with more than 2.000 other companies from all over the
!
world
!
• To Expose Companies, StartUps and Academia to the international arena

3. We have a Plan
OurExperts
Team
of
A Strong Team
Our Plan
Marketing
Our execution
Step By Step
A marketing, sponsorship
and participation plan
Exploit last year’s
experience and implement
in time

4. Our Team
Experts
More than 15 people involved, volunteers and members, all professionals in their field.
Marketing and
communication
Sales
Our marketing Plan includes
events, media exposure etc.
Recruiting companies and
institutes to come with us
Pavilion
Media
Sponsorships
Design, Construction and
Logistics
Social, Digital and Traditional
media. International Press
coverage is a priority
Sponsors are very important
partners in this effort

5. Our Marketing Plan
Africa
Africa has big prospects and we believe most participating
companies will be interested to gain from this
Outbound Communication
Give away ticket
Provide content and templates for the participants to send
out to their lists
One give away MWC ticket for every company
Social Media
Mediterranean Tech Cruise
Use of our twitter and Facebook channels as well as
leverage participating companies’ channels to broadcast
our presence in mwc14
team up with other southern european countries and show
off our technologies; offer a cruise in the Aegean to one
lucky visitor.
Web Radio
at the pavilion with interviews from companies and
visitors

6. Social Media
@GreeceMWC
Social Accounts
Facebook, Twitter and Linked-in Social
Presence
Content
Create and distribute
mwc.hamac.gr
The central point
Work with the Participants
Use social media channels
Create interesting content (video,
tweets etc.)
Everything about the Greek delegation
is here including all participants
profiles
We leverage all social media channels
to ensure maximum exposure in MWC

7. Africa
Why Africa?
It’s easier to target one market than trying to reach them
all.
It’s a emerging market and most visitors from the continent
are buyers.
We can incentivise them by using as forefront the companies
that are already working in the continent.
We can find them and invite them to show off our services.

8. Mediterranean Tech Cruise
Team-up with other countries
team up with other southern European countries to drive
traffic to our booth and show off our technologies
offer a cruise in the Aegean to one lucky visitor
We want visitors to visit all the pavilions, collect a stamp
from each one of them in order to win a one week cruise

9. Give Away Ticket
Call to Action
Each gold level participant gives away 1 pass for the
exhibition through a competition leading up to the event
This helps us promote each company centrally
All companies have incentives to promote their participation
and give out a pass to one of their clients

10. Web Radio
At the Pavilion
Special booth for web radio broadcast during MWC
Broadcast live interviews with 2 professional radio
producers
keep people in Greece and in Barcelona engaged during the
whole event

11. Work with the participants
Content
Videos, news
Brochure
Digital and in print
email communication
3-4 of them
Tips
for MWC’14
Create or use existing content from all
stakeholders like interviews or press
releases
Listing of the companies’ products and
services in the digital and print version
of the greek pavilion brochure
provide email templates for the
companies to send out to their lists
send tips and important information
regarding mwc to the participating
companies and institutions

12. The Schedule
Action Plan
Participants email to their prospect and customer database, a series of emails leading up to MWC14. The objective is to create a buzz early enough, get
prospects to interact with the company through a contest, and get companies going with pre-show appointment setting to set them up for success.
MWC’14
Milestones
Ticket Give
Away
Start
Annouce
winner
Set up
meetings
Report
event
Farewell
event
Launch Event
THE ROAD
September
October
November
December
January
February
March

13. How to Participate
Company
Mobile
Start UP
idea or prototype
Academia
Rocket scientist
Sponsor
Great opportunity
Press
Great News
Select one of our participation plans
according to your needs and budget
Pick the Bronze participation plan or
contact us if you can’t afford it
Prepare your prototype or presentation
and contact us to include you in the
delegation
Select one of our sponsorship plans to
support the Greek delegation to MWC
Contact us to include you in our
distribution list for the media and keep
up to date with all the news

14. To finish
Q&A
Ask your questions

15. thanks
For your attention

16. To MWC’14