Mobile apps and cultural values of Patras

MOBILE APPLICATIONS AND
CULTURAL VALUES OF PATRAS
24 November 2013

>> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr


MOBILE APPS

!2

Internet application that run on smartphones
and other mobile devices. Mobile applications
usually help users by connecting them to
Internet services more commonly accessed
on desktop or notebook computers, or help
them by making it easier to use the Internet
on their portable devices.


ABOUT US

!3

Mobile Experts 
12 years of
experience in the
mobile technology
field.

10 ppl 
Most of them
Developers, sales
and marketing

Offices in Crete
and Athens 
In the Science and
Technology Park of
Crete

customer base 
More than 15
customers to 10
different countries like
Cameroon, S.Arabia,
Colombia, Thailand and
of course Greece

HAMAC 
Member of HAMAC
and the organisation
team for
Greece@MWC14


H.A.M.A.C.

!4

Hellenic association of Mobile Application
Companies
More than 80 members with presence in 40
countries
Organizer of the Greek pavilion to the largest
mobile congress, Mobile World Congress in
Barcelona

!5
>> Cytech Ltd | Science & Technology Park of Crete |

MOBILES ARE
EVERYWHERE


GREEK MOBILE INTERNET

!6

51

49

Mobile
Other

25

75
Internet Users
Non internet users

!7
Mobile phone sales in millions


SMART VS FEATURE PHONES
500

0
Q3 2012

Mobile Phones
Smartphones

375

250

125

Q3 2013

88% of emails are never opened, 84% of Facebook news feed items aren’t
viewed, and 71% of tweets are ignored. But there is one digital
communication channel that almost always gets attention: SMS. An
amazing 98% of SMS and MMS messages are opened and read by
recipients.

mobile subscribers 
Mobile subscribers worldwide will reach 7.0 billion
by the end of 2013, 7.5 billion by the end of 2014
and 8.5 billion by the end of 2016.

Open Rate

Mobile Subscribers

100%

9

75%

8.25

50%

7.5

25%

6.75

S
SM

itt
er
Tw

ok

ai

l

0%

Fa
ce
bo

!8

SMS Open rate 

Em


SOME STATS

6
2013

2014

2015

2016


QR CODES

!9

young adults scanned a qr code 

More than 20% of the young adults in those countries have
scanned a QR code

40

France
Germany
UK
US

30

20

10

0
Magazine

Poster

Mail

Packaging


NFC CAPABLE DEVICES

!10

5% of the world
population.
The number of NFC phones shipped will
increase 156% in 2013 to a total of 400m
devices globally. This means that one third
of the smartphones sold globally this year
will support NFC.

nfc devices

!11

MOBILE APPS AND
CULTURE


MOBILE APPS AND CULTURE

!12

1
Virtual
Visit

4
After visit

cultural
product

3
During visit

2
Before visit


MOBILE APPS & CULTURE

!13

• virtual visit
• Virtual visitor - Uses technology to experience the culture
• Mobile application as a guide
• BEFORE Visit
• Planning and learning
• Information about accessibility is necessary and the constant visitors’
complaint



!14

• During Visit
• All information should be fresh and updated
• Visitors need to be able to share all their experience with their friends
on social media

• High quality media like photos and videos make the experience
attractive



!15

• after Visit
• Mobile app permits visitors to get his experience with him
• They should be able to continue getting updated information from
home

• Incentive to visit again
• Influence others to visit

!16

OUR PROJECT


OUR TEAM

!17

VANGELIS  
— PROJECT MANAGER —

Cytech CEO and
responsible for the
overall qualitative
result

YIANNIS  

VICKI  

— MUSEOLOGIST —

— IT EXPERT—

— DESIGNER—

Content expert for
cultural values

Mobile application
development and
technology expert

Graphics and
concept design

XENOPHON


PATRAS CULTURAL VALUES

!18

Landmarks

Places of worship
Museums

Archaeological places

Places of culture
Outdoor monuments

Historical squares


COMMUNICATION CHANNELS

!19

Cultural value is accessible through different channels, both digital and
traditional
1

2

3

4

SIGNAGE

SMS

QR CODE

NFC TAG

WELL DESIGNED SIGN
WITH INSTRUCTIONS
AND INFORMATION

SHORT TEXT WITH
INFORMATION ABOUT
ALL CULTURAL AREAS

SCANNABLE CODE LEADS
TO MOBILE APP WITH UPTO-DATE INFORMATION

5

5

6

VOICE CALL

MOBILE APP

FOURSQUARE

AUTOMATIC VOICE
GUIDE FROM VISITOR’S
PHONE

ALWAYS FRESH INFO.
PERSONALISED
EXPERIENCE

LOCATION BASED
RECOMMENDATIONS
AND COMMENTS

TAP TO GET MORE
INFORMATION ABOUT
PATRAS CULTURAL VALUES


MOBILE APPS AND CULTURE

!20

Foursquare
and
comments

4
After visit

Mobile
App, SMS,
QR, NFC,
Voice,
Signs

1
Virtual
Visit

cultural
product

3
During visit

Mobile App

2
Before visit

Mobile App


FUTURE EXPLOITATION

!21

Visit other
places

Tickets

Mobile Payments

Offers

After visit
communication

Service bundling

Offers
Augmented
Reality

Future
updates

Visitors’
comments

Just in
time and
place

!22

THANK YOU
vanton@cytech.gr

vanton_cytech

Mobile apps and cultural values of Patras

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