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SEARCH ENGINE MARKETING OFF-PAGE
AGENDA <ul><li>PageRank </li></ul><ul><ul><li>Check PageRank of your site </li></ul></ul><ul><li>Anchor Text </li></ul><ul...
 
WHAT IS PAGERANK? <ul><li>Most Web developers and SEOs think they know everything they need to about PageRank,  </li></ul>...
WHAT IS PAGERANK?
PAGERANK vs REAL PAGERANK
We assume page A has pages T 1 ...T n  which point to it (i.e., are citations). The  parameter d  is a damping factor whic...
 
 
 
 
ANCHOR TEXT As search engines have matured, they have started identifying more  metrics  for determining rankings
ANCHOR TEXT
 
 
 
 
 
 
LINK BUILDING STRATEGY <ul><li>Why Link Building Matters </li></ul><ul><li>How Search Engines Evaluate Links </li></ul><ul...
 
 
 
How Search Engines Evaluate Links <ul><li>Relevance </li></ul><ul><li>Authority :  which are sites that are linked to by m...
Structuring a Link Building Campaign <ul><li>Getting links from authoritative domains </li></ul><ul><li>Getting links from...
Quality guidelines <ul><li>Avoid hidden text or hidden links. </li></ul><ul><li>Don't use cloaking or sneaky redirects. </...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>Đặt liên kết ngược về website. </li></ul><ul><li>Sử dụng Anchor text trong liên kết. </li></ul>
SEO + Social  Khi user chưa login, website VietnamAirlines.com.vn ở vị trí thứ 24
Khi user đã đăng nhập, website VietnamAirlines.com.vn ở vị trí thứ đầu tiên, với thông tin chi tiết về bạn bè
Social Media
 
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Offpage - Bài giảng tại EQVN

Bài giảng cho buổi dạy tại EQVN-

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Offpage - Bài giảng tại EQVN

  1. 2. SEARCH ENGINE MARKETING OFF-PAGE
  2. 3. AGENDA <ul><li>PageRank </li></ul><ul><ul><li>Check PageRank of your site </li></ul></ul><ul><li>Anchor Text </li></ul><ul><ul><li>Finding your back links & anchor text </li></ul></ul><ul><li>Link Building Strategy </li></ul><ul><ul><li>Finding your back links chanels </li></ul></ul><ul><li>Spam & Google Quality guidelines </li></ul><ul><li>Link Building Chanels </li></ul>
  3. 5. WHAT IS PAGERANK? <ul><li>Most Web developers and SEOs think they know everything they need to about PageRank, </li></ul><ul><li>but in reality, very few people have a solid understanding of how it is calculated or how it affects rankings </li></ul>
  4. 6. WHAT IS PAGERANK?
  5. 7. PAGERANK vs REAL PAGERANK
  6. 8. We assume page A has pages T 1 ...T n which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The Anatomy of a Large-Scale Hypertextual Web Search Engine Sergey Brin and Larry Page
  7. 13. ANCHOR TEXT As search engines have matured, they have started identifying more  metrics for determining rankings
  8. 14. ANCHOR TEXT
  9. 21. LINK BUILDING STRATEGY <ul><li>Why Link Building Matters </li></ul><ul><li>How Search Engines Evaluate Links </li></ul><ul><li>Structuring a Link Building Campaign </li></ul><ul><li>Determining a Link's Value </li></ul>
  10. 25. How Search Engines Evaluate Links <ul><li>Relevance </li></ul><ul><li>Authority : which are sites that are linked to by most of the sites relevant to a particular topic </li></ul><ul><li>Trust : A trustrd site will also tend to have higher rankings on related search phrases </li></ul>
  11. 26. Structuring a Link Building Campaign <ul><li>Getting links from authoritative domains </li></ul><ul><li>Getting links from a volume of domains </li></ul><ul><li>Obtaining links to pages other than the home page (also known as &quot;deep links&quot;) </li></ul><ul><li>Local links for local rankings </li></ul><ul><li>Getting the anchor text needed to drive rankings. </li></ul>
  12. 27. Quality guidelines <ul><li>Avoid hidden text or hidden links. </li></ul><ul><li>Don't use cloaking or sneaky redirects. </li></ul><ul><li>Don't send automated queries to Google. </li></ul><ul><li>Don't load pages with irrelevant keywords. </li></ul><ul><li>Don't create multiple pages, subdomains, or domains with substantially duplicate content. </li></ul>
  13. 44. <ul><li>Đặt liên kết ngược về website. </li></ul><ul><li>Sử dụng Anchor text trong liên kết. </li></ul>
  14. 45. SEO + Social Khi user chưa login, website VietnamAirlines.com.vn ở vị trí thứ 24
  15. 46. Khi user đã đăng nhập, website VietnamAirlines.com.vn ở vị trí thứ đầu tiên, với thông tin chi tiết về bạn bè
  16. 47. Social Media

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