THe problems about using multiple apps to track your data and how Google Analytics can help

1. I HAD AN IDEA...
by /Vanessa Sabino @bani

2. I LIKE TRACKING THINGS

3. I LIKE TRACKING THINGS

4. I LIKE TRACKING THINGS

5. I LIKE TRACKING THINGS

6. I LIKE TRACKING THINGS

7. I USE (A LOT OF) APPS

8. IT IS NOT A PERFECT WORLD
Using closed apps present several problems:
Data lives in silos
Do I drink more water when I exercise?
Can't export data
A linechart is all you have?!
One account for each service
What are they going to do with my data?
How long until they run out of business?

9. WHAT IF I COULD USE...

10. NOT GOOGLE GLASS

11. GOOGLE ANALYTICS

12. GOOGLE ANALYTICS
Reliable
Customize and segment reports
Export data (directly or through the API)

13. REAL LIFE TRACKING
Introducing Universal Analytics
http://youtu.be/C27yMQOS8n0

14. TRACK WHAT YOU WANT

15. IT'S SUPER EASY!
import urllib
import urllib2
parameters = {
'v': '1', 'tid': 'UA-41050853-1', 'cid': 'xyz', 't': 'event',
'ec': 'Self', 'ea': 'Water', 'el': 'Glass', 'ev': 200
}
data = urllib.urlencode(parameters).encode('utf-8')
headers = {'User-Agent':
'Mozilla/5.0 (compatible; MeasurementProtocol/1.0; script)'}
req = urllib2.Request('https://ssl.google-analytics.com/collect',
data, headers)
print urllib2.urlopen(req).info()

16. HERE IS MY PLAN
An Android app that sends data from NFC tags

17. HERE IS MY PLAN
A web app with a form to send ad hoc data

18. WHAT DO YOU THINK?
by /
http://weureka.com
Vanessa Sabino @bani