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How to Capture the Energy Efficient Market

CEMS Block Seminar with ABB. Using Strategic Marketing Frameworks and tools we explain how ABB can better capture the energy efficient market.

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How to Capture the Energy Efficient Market

  1. 1. BLOCK SEMINAR <br />Stochkolm, Date..<br />Environmental drivers for business:<br />How to capture the energy efficiency opportunity?<br /> Carlota, Marieke, Vanessa, Dantek, Tomek, Silwerek<br />
  2. 2. Introduction<br />Our Challenge:<br />Environmental drivers for business: How to capture the energy efficiency opportunity?<br />Our Approach:<br /><ul><li>Strategic Marketing
  3. 3. Client Perspective
  4. 4. Concrete Solutions </li></li></ul><li>Table ofContents<br />Stochkolm, Date..<br />
  5. 5. The Stakeholder Map<br />ABB<br />Regulation<br />SI<br />EPC<br />EndCustomer: Utilities & Industries<br />END CUSTOMER<br />Politics<br />END CUSTOMER<br />EndConsumer: Commercial & Residential<br />
  6. 6. C02 Emission: A real Opportunity<br /><ul><li>E.E is best response to rising CO² emissions
  7. 7. Other solutions like Renewable and Nuclear are opportunities for ABB</li></li></ul><li>RenewablesGrowth<br />Generation from renewabes will double within 20 years<br />
  8. 8. EU Regulatory Trends in the Energy Market<br />Action Plan for Energy Efficiency (2007-12)<br />20% reduction in energy consumption by 2020 & Target of a 20% share of renewable energies<br />Swedish national target is set at 50% renewable energy<br />Under revision<br />
  9. 9. Europe’s Energy Regulations<br />Most Important Regulators<br />Most important guidelines<br />Council of European Energy Regulators (CEER)<br />European Regulators Group for Electricity and Gas (ERGEG)<br />
  10. 10. PESTEL Analysis<br />
  11. 11. Porter’s 5 Forces<br />5 Forces: A framework that determines the competitive intensity and therefore attractiveness of a market; attractiveness refers to the overall industry profitability potential<br />
  12. 12. 5 Forces<br />
  13. 13. ABB SWOT<br />
  14. 14. ABB reduceslosses on the entireenergychain<br />Solutions for every business actor on the energymarket<br />Real potential for premium products<br />ABB E.E Innovations ReducesLossesatEvery Stage of the Energy Chain<br />
  15. 15. Customer Analysis<br />
  16. 16. Recommendations <br />A Holistic Approach to Energy Efficient Marketing: Taking a Bigger Stake in Client E.E Initiatives<br />2. Strategic Partnership with Investors<br />3. Strategic Partnerships with ICT<br />1. Proactive E.E Solutions<br /><ul><li>Business Solutions
  17. 17. Cross divisional
  18. 18. Client Education
  19. 19. Client involvement
  20. 20. Capital Availability
  21. 21. Risk Reduction
  22. 22. Barrier Removal
  23. 23. Core Competency
  24. 24. Security Concern
  25. 25. Privacy Concern
  26. 26. Barrier Removal</li></li></ul><li>Recommendation 1: Proactive E.E. Solutions<br />
  27. 27. Recommendation 2: Energy Efficiency Investing<br />E.E Products<br />Partnership<br />Financing<br /><ul><li> $170 bl/y globally invested in “energy efficiency”
  28. 28. $160 bl/y “untapped efficiency markets” in US</li></ul> (McKinsey & Co)<br />
  29. 29. Recommendation 2: Strategic Partnerships with Investors<br />
  30. 30. Recommendation 3: Strategic Partnership with ICT<br />
  31. 31. The Future of ABB<br />ABB Will…<br /><ul><li>Act as a proactive champion for the Energy Efficient Future
  32. 32. Build bridges between E.E stakeholders
  33. 33. Be THE Smart Grid Innovator</li></li></ul><li>THANK YOU!QUESTIONS?<br />

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