Is an app really always the answer in reaching and interacting with customers? In this session we look at the differences between native apps and mobile web sites - and most importantly - how do we decide between the two when we want to engage with customers in the mobile context.

1. The Mobile Landscape!
Ò - Do you really need an app..?

7. Ò IOS: 48%
Ò Android: 32%
Ò RIM: 15%
Ò WP: 2,4%

10. Has Android already won..? !

13. The scale from web to native!

14. Go Native for: Accessing Native features with
speed and great UX

18. The mobile web today – m-domain vs. “no mobile web”!
www.domain.co.uk/pagename
www.domain.co.uk/pagename
m.domain.co.uk/c.jsp?
cid=25261241&ar<d=h>p%3a m.domain.co.uk/pagename
%21%2fwww.domain.co.uk
%&pagename%2f
www.domain.co.uk/pagename

19. (But wait, is that really it..?)!

21. Hybrid frameworks – The Salvation?!

22. Hybrid apps with JS Frameworks !
Browser

23. Develop once, deploy everywhere !

24. A practical example – Smoke free, apps and web!
Ò Online coaching service aiding smokers to quit smoking
Ò Site developed using
ASP.NET MVC3
HTML5 / CSS3
jQuery javascript framework
MongoDB (NOSQL-database / Document database)

25. Hybrid frameworks – Sadly not the salvation..!

26. HTML5/Hybrid vs. Native !
Ò Feature Richness
Ò Performance
Ò Developers
Ò Look-and-feel (UI experience)
Ò Support & Maintenance..

27. HTML5 is widely considered as ”the future”. But why are
statistics indicating the opposite? Until that future arrives,
HTML5 is in most cases inferior to apps.
Me, amongst many..

28. The jury is still out.. !

30. “ It’s not really about Apps vs. Web.. Don’t
underestimate your users, and don’t limit
them in how they use their devices.
“
- Me

36. !
!
Thank you!!
!
@strandberg_m !
mathias.strandberg@valtech.co.uk !