Agile Methods for Ebusiness keynote from Valtech\'s Al Goerner. London March 2nd 2010. Whether B2C or B2B, web business applications are increasingly complex & significant investments - with ever greater payoffis it has never been more imoprtant to examine methods for software development that foster - innovation for market differentiation - responsiveness for timeliness & change-tolerance - discipline for quality & reproducibility. This presentation explores the differences in culture between the creative marketing and detail oriented technology worlds. For more see www.valtech.co.uk.