1. Business Design IN
Social Entrepreneurship
By. Valeria Sanchez
Project Leader. Caroline Fraser

2. Objective
Analyze the Entrepreneurial Market in Guatemala
to determine if there exists a business design opportunity
within the industry.

3. Business Design
Consulting Services For
Social Entrepreneurs
in Guatemala.

4. what is entrepreneurship?
Person who undertakes innovations, finance and business
acumen in an effort to transform innovations
into economic goods.

5. Guatemala
TOP
Entrepreneurial
Countries
9/
Adults involved in
Entrepreneurial
Activity
19.7%
54
GEM Guatemala

6. New businesses
9,700
Manufacturing
New
Businesses
in 2012
17%
Commerce
Expected
Growth
in 2013
Technology
GEM Guatemala

7. however
67% of
new businesses
fail
GEM Guatemala

8. Because entrepreneurs fail to really
understand and solve peoples Problems...
By trying to create new needs and
first world solutions when the reality is...

9. guatemala is
a 3rd world
country

10. Of the population lives
below
Poverty
Lines
61%
INE Guatemala

11. Population without access
to basic needs
61%
46%
33%
Education
Water
Health
INE Guatemala

12. how can we channel
entrepreneurial activity towards...
Creating
Successful
New
Businesses
While solving
Guatemalas
Social
Problems?

13. Research
Entrepreneurship
industry
Analysis
ID User
Needs
Competitive
Analysis

14. what is
out there
?

15. Industry analysis
entrepreneurship
Desk Research
Market Analysis

16. Social Entrepreneurship Trend
The ventures of a person who recognizes a social problem,
and uses entrepreneurial principles to organize, develop and
manage a business to create social and economic value.

17. Drivers of change
Growing
Interest on
OK to
profit from
$
Impact
Investment Solving Social
Problems
Social Change
as a
Business
Strategy
Stanford Social Trend Report

18. Types of Social Enterprises
$
Profit
Generator
Primarily seeking financial
return only, and has social
impact as such.
Trade
off
LockStep
Trading activity has social
impact and it lock - steps
in parallel with the
financial situation.
Trading activity has social
impact, so a balance has to
be made between financial
and social impact.
Stanford Social Trend Report

19. Example
Rural
Urban
Teach to
Produce
Agricultural
Businesses
$
Create organic fertilizer
from worm waste.
Local Women
Sell
Green Houses
$
Buy
Households

20. who are the
entrepreneurs
?

21. ID User needs
The entrepreneur
In Depth Interviews
Identification of Needs

22. types of Social Entrepreneurs
business
otiented
socially
oriented

23. main Needs
business
otiented
socially
oriented
HAS
HAS
Understanding of a
Business Solution
Understanding of a
Social Problem
COMMON GROUNDS
NEEDS
Development of a
Sustainability Model
MOTIVATION
Personalized Help
Understand the Need
Lean Strategies
Acceptable price level
Business/ Ideas
NEEDS
Development of a
Business Model
MOTIVATION
People/ Problems
Make Money and Do Good

24. what options
do they have
?

25. Competitive analysis
Entrepreneurial Consultants
Competitive Analysis
Benchmarking
Opportunity Mapping

26. Competitive Field Overview
University Operated, 3
month Bootcamp for
incubating early stage
business ideas.
One to One business
accelerator for already
established socially
sustainable ideas.
Personalized incubator
for BOP entrepreneurs with
early stage, socially
sustainable business ideas.

27. Benchmarking
Heuristica
Personalized
Service
Socially
Conscious
Business
Oriented
Start - Up
Focus
Agora
Partnership
Alterna

28. Opportunity Map
Socially
Oriented
Alterna
Agora
Focus on
Start - Ups
Online
Services
Focus on
Developed
Ideas
Online
Services
Euristica
Business
Oriented
Solution
Based
Agora
Personalized
Service
Alterna
General
Service
Euristica
Problem
BAsed

29. Research
Conclusions
need help to
social
entrepreneurial make money &
do good
trend
incomplete
& general
services

30. Social Entrepreneurship
Business Design
Personalized Consulting
Services For Social
Entrepreneurs in Guatemala.

31. creatE
to help
co-create
& Generate
Multi Disciplinary Teams
Social
Entrepreneurs
Profitable &
Social Businesses
Impact
Investment

32. design approach
customer
understanding
social & business
model development
product
testing
financial
projection

33. where we help
entrepreneurs...
while helping
the country in...
create successful
businesses
solve
social problems
social & economic
sustainability
lean
strategic way
create
social awareness
generate
new businesses

34. next steps
develop
model
test
idea
business
plan
commercial
strategy

35. entrelazando herencia
Creating design furniture line
from artisanal woven patterns.
Stage of the Idea.
Idea Development
Product Development
Business Model
Sustainability Model

36. thank you