You Too Can Use Web 2.0

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You Too Can Use Web 2.0 The wonderful wizard of 2.0 We’re off to see the wizard…

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Where the Story Takes Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Over The Rainbow? (or why go?) ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Tornado… Web 2.0: perceived second generation of web-based communities and hosted services — such as social networking sites, wikis, etc. — which facilitate collaboration and sharing between users. (wikipedia.com) Why Web 2.0?

The Average NY Times contains more information than a person was likely to come across in a lifetime in the 18 th Century.

It’s been up to you all along… The Cast of Characters

One out of Eight Couples Married in 2006 Met Online. MySpace is the 11 th Largest Country in the World. The Number of Text Messages Sent each day exceed the Total Population of Earth. 2.7 Billion Google Searches Per Month.

[object Object],The Source for Information The Source for Conversation The Source for Feedback The “first stop” on the internet

Email Marketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Widgets Membership & Online Renewal Pay Per Click Pledges

Marketing & Branding (face it, you have some competition)

Create Community Connect & Communicate Position Yourself (as?) Support Clients $$$$$$ Inform & Educate Marketing & Branding Listen

Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!

The Old Way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The New Way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Wizard RSS Feeds Blogs & Vlogs Social Bookmarking Online Communities Website Building Tools Marketing Mapping & Research Calendaring

Other “Information Aggregators” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs & News Social Media

BethKanter dotorg Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets Tag Cloud (and more!)

Social Bookmarking ,[object Object],[object Object]

Website Building Tools widget forms video links blog photos

Mapping & Research ,[object Object],[object Object]

The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hey! Where are all the links?

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You Too Can Use Web 2.0

1. You Too Can Use Web 2.0 The wonderful wizard of 2.0 We’re off to see the wizard…

7. The Average NY Times contains more information than a person was likely to come across in a lifetime in the 18 th Century.

8. It’s been up to you all along… The Cast of Characters

9. One out of Eight Couples Married in 2006 Met Online. MySpace is the 11 th Largest Country in the World. The Number of Text Messages Sent each day exceed the Total Population of Earth. 2.7 Billion Google Searches Per Month.

10. The Yellow Brick Road Why use Web 2.0?

11.

12. Email Marketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Widgets Membership & Online Renewal Pay Per Click Pledges

13. Connect & Communicate

14. Marketing & Branding (face it, you have some competition)

15. stand out

16. Listen to people who matter

17. Create Community Connect & Communicate Position Yourself (as?) Support Clients $$$$$$ Inform & Educate Marketing & Branding Listen

18. Create Communities

19. Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!

20. Now I know all these people!

21.

22.

23.

24. The Wizard RSS Feeds Blogs & Vlogs Social Bookmarking Online Communities Website Building Tools Marketing Mapping & Research Calendaring

25.

26.

27. A Quick Word About SecondLife

28.

29. BethKanter dotorg Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets Tag Cloud (and more!)

30.

31.

32. Online Communities 1 2 3

33. Website Building Tools

34. Website Building Tools widget forms video links blog photos

35. (Other) Website Building Tools

36. Marketing

37.

38. 1 2 3 4 5

39. The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing

40.

41.

42. A Heart A Brain The Nerve A Home

43.

You Too Can Use Web 2.0

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You Too Can Use Web 2.0