Let’s face it, there is a LOT of buzz about social media, but how can it really benefit the average business that may not have a team of geeks to throw at it? Social media has tremendous potential if you understand how to harness it, so this 4-step strategy will teach you the concepts to effectively use these cost-effective new tools that cost you nothing but time. Build influence for your organization and effectively spreading your message where enormous audiences are spending billions of minutes online every day.