PERSONAL
B R A N D I N G

What does Personal Branding
mean?

Personal branding is the process of
managing and optimizing the way that you
are presented to others.

It’s your unique promise of value

Start thinking of yourself as a brand

Your brand is what people say about
you, when you are not in the room.
~Jeff Bezos (CEO and Founder,
Amazon.com)

Here’s what a search result looks like for
my first and last name.

(If you don’t show up on Google,
you probably don’t exist)

Who uses Social Media?

EVERYONE

If content is the fuel for your personal brand,
social media is the engine.

What do people like to share on
Social Media?

• Pictures,
• Opinions,
• Status updates of what & how they are doing,
• Links to articles,
• Personal recommendations of things they like,
• News Items,
• Links to other websites,
• Links to other people’s posts,
• Status updates of what they are feeling,
• Video Clips,
• Plans of future activities or trips.
Source: http://www.go-gulf.ae/blog/what-people-share-on-social-networks/

People are talking about your brand
right now.

Some people will love you

Some people won’t like you

But they are talking about you.

Who are the people in your
networks?

Employers, Employees, Customers, Partners,
Fans, Competitors, Investors, Critics
…contributing in organic conversations
that cannot be controlled

What you can control is your own content

Your personal brand becomes your business
marketing channel to reach out to your market,
your fans, your tribe, etc.

Every tweet you send,
every status update you make,
every picture you share
contributes to your personal brand.

Branding is the art of becoming
knowable, likable and trustable.
~ John Jantsch (Founder of Duct Tape
Marketing)

Personal Branding VS
Corporate Branding?

You are the voices behind the brand.

Is it important?

One of the most overlooked aspects of social business
and social media is the power of the personal brand.
Unfortunately, many marketers and business leaders
wrongly assume that personal branding is only for those
looking to be “famous” or become some type of online or
social marketing “guru.” This couldn’t be further from the
truth.~Pam Moore (CEO & Founder, Marketing Nutz)

• A steady stream of ideal clients
• Rewarding partnerships
• Leadership opportunities
• Greater mindshare
• Association with a market niche
• Greater credibility
• Recognition and prestige
• Higher perceived value

What are the steps to building
your personal brand?

Let’s audit your online presence

1. Choose 1 to 3 areas of expertise

• What is the “one thing” that everyone says you rock
at?
• What are your passions and interests?
• What do you read about most often online?
• Will you still be interested in this particular area six
months or a year from now?

2. Keep the same name, profile, pic, imagery,
and look across your social profiles

Reserve your name on all social channels

Use the same profile photo across all channels

Come up with a catchy, unique headline, blurb,
or bio

Come up with a consistent design look

Can a person manage separate profiles for
work and personal?

3. Post every day to your most valued social
profiles

The ideal frequency of posting to social media
Facebook – 1 time per day
Twitter – 5 times per day
LinkedIn – 1 time per day
Google+ – 2 times per day
Pinterest – 5 times per day
Instagram – 1.5 times per day

4. Join a chat, group, or community to reach
out to others

• Follow up with new connections you make promptly, stay in touch,
and always follow-through on your promises.
• Connect the people in your network to each other.
• Surround yourself with top-notch people.
• Don’t let awe stop you. Have the confidence to reach out to the best.
• Study the network of successful friends and leaders in your niche
and follow their lead.
• Find mentors. Do as they do.
• Ask for advice from everyone you stand to learn from.
• Give as much as you can.
• Ask your connections if there’s anything you can do for them.
• Ask a lot of questions and listen.
• Tell people you’re excited to hear their stories.
• They’ll be glad to share them.
• Make yourself available to your peers and organizations.
TIPS

“Let your personal brand evolve
naturally over time”
~ Navid Moazzez (Entrepreneur)

Now let’s talk about privacy!

HOWEVER!
Create a different e-mail address for Social Media