• Status updates of what & how they are doing,
• Links to articles,
• Personal recommendations of things they like,
• News Items,
• Links to other websites,
• Links to other people’s posts,
• Status updates of what they are feeling,
• Video Clips,
• Plans of future activities or trips.
One of the most overlooked aspects of social business
and social media is the power of the personal brand.
Unfortunately, many marketers and business leaders
wrongly assume that personal branding is only for those
looking to be “famous” or become some type of online or
social marketing “guru.” This couldn’t be further from the
truth.~Pam Moore (CEO & Founder, Marketing Nutz)
• A steady stream of ideal clients
• Rewarding partnerships
• Leadership opportunities
• Greater mindshare
• Association with a market niche
• Greater credibility
• Recognition and prestige
• Higher perceived value
• What is the “one thing” that everyone says you rock
• What are your passions and interests?
• What do you read about most often online?
• Will you still be interested in this particular area six
months or a year from now?
2. Keep the same name, profile, pic, imagery,
and look across your social profiles
The ideal frequency of posting to social media
Facebook – 1 time per day
Twitter – 5 times per day
LinkedIn – 1 time per day
Google+ – 2 times per day
Pinterest – 5 times per day
Instagram – 1.5 times per day
4. Join a chat, group, or community to reach
out to others
• Follow up with new connections you make promptly, stay in touch,
and always follow-through on your promises.
• Connect the people in your network to each other.
• Surround yourself with top-notch people.
• Don’t let awe stop you. Have the confidence to reach out to the best.
• Study the network of successful friends and leaders in your niche
and follow their lead.
• Find mentors. Do as they do.
• Ask for advice from everyone you stand to learn from.
• Give as much as you can.
• Ask your connections if there’s anything you can do for them.
• Ask a lot of questions and listen.
• Tell people you’re excited to hear their stories.
• They’ll be glad to share them.
• Make yourself available to your peers and organizations.