Dotmailer is in het Verenigd Koninkrijk de grootste aanbieder van marketing automation voor e-mail. Elk jaar publiceren ze een benchmark (genaamd Hitting the Mark) met daarin marketing best practices en e-commerce trends. Stephen licht alles toe met inspiratievolle voorbeelden van grote (online) retailers in de VK en US.

1. Hitting the Mark 2017
Introducing dotmailer’s annual benchmark report

2. Do these look familiar?
Masterclass e-mailmarketing | Hitting the Mark 20172

3. Bigger and better than ever.
Masterclass e-mailmarketing | Hitting the Mark 20173

6. Masterclass e-mailmarketing | Hitting the Mark 20176
Many brands are failing to
migrate beyond basic email
marketing methods.
Hitting the Mark 2017

9. HTM Cover

11. 86% of the brands we
researched had adopted basic
marketing automation.

12. Masterclass e-mailmarketing | Hitting the Mark 201712

13. New master dotmailer Powerpointdeck13

14. New master dotmailer Powerpointdeck14

15. 60% of companies are missing
revenue opportunities offered by
more advanced automations

16. Masterclass e-mailmarketing | Hitting the Mark 201716

17. Masterclass e-mailmarketing | Hitting the Mark 201717

18. New master dotmailer Powerpointdeck18

19. Masterclass e-mailmarketing | Hitting the Mark 201719

20. Masterclass e-mailmarketing | Hitting the Mark 201720

21. New master dotmailer Powerpointdeck21

22. 92% of retailers used offer-led emails
to get our interest. Yet this is not
always what we wanted

23. Masterclass e-mailmarketing | Hitting the Mark 201723

24. New master dotmailer Powerpointdeck24

25. Masterclass e-mailmarketing | Hitting the Mark 201725

26. Masterclass e-mailmarketing | Hitting the Mark 201726

27. dotLive – Hitting the Mark27

28. New master dotmailer Powerpointdeck28

29. Companies sent an average of 4
marketing emails per week

30. Masterclass e-mailmarketing | Hitting the Mark 201730

31. New master dotmailer Powerpointdeck31

32. Masterclass e-mailmarketing | Hitting the Mark 201732

33. Masterclass e-mailmarketing | Hitting the Mark 201733

34. 71% of brands offer mobile-friendly
checkout options. But many did not
provide optimized customer journeys
on mobile.

35. It’s more than just email
Masterclass e-mailmarketing | Hitting the Mark 201735

36. Masterclass e-mailmarketing | Hitting the Mark 201736

37. Masterclass e-mailmarketing | Hitting the Mark 201737

38. New master dotmailer Powerpointdeck38

39. A deeper dive into our winner

40. Masterclass e-mailmarketing | Hitting the Mark 201740

41. Masterclass e-mailmarketing | Hitting the Mark 201741

42. New master dotmailer Powerpointdeck42

43. www.dotmailer.com/htm100
Thank You