Behaal meer conversie door omnichannel e-mailmarketing

1. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Behaal meer conversie door Omnichannel E-mailmarketing Patrick van Wattum – Team Lead E-mailmarketing Rotterdam, donderdag 15 oktober 2015

2. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Agenda • Voorstellen • Waar ga je beginnen? • Stappenplan • Hoeveel draagt e-mailmarketing bij?

3. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Voorstellen Nominatie E-mail M|V 2014 Blogger bij: Patrick van Wattum Team lead E-mailmarketin ISM eCompany p.vanwattum@ism.nl 010 243 6011 www.ism.nl @emarketeer84 | https://nl.linkedin.com/in/patrickvanwattum Werkt voor o.a. Formido, Bent, Fatboy, Kixx, Duifhuizen, Xindao, Open32, Fietsenwinkel, Simon Lévelt, ExperienceTravel, Houtbrox, State of Art

4. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success

6. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 1. Fundament

7. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 1. Responsive mailings

8. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 1. Integratie van je winkels / vestigingen

9. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 1. Uitschrijfpagina

10. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 1. Welkomstcampagne

11. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 1. Welkomstcampagne

12. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 1. Persoonlijk

13. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 1. E-mailadressen verzamelen

17. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2. Automatische campagnes

18. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2: Achtergelaten winkelwagen campagne Uitsluiten: - Online aankopen - Offline aankopen - Offline contact

19. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2. Reactivatiecampagne 8,33% CR Is hij in de winkels geweest? Niet mee gedaan met acties?

20. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2: Verjaardagscampagne 7,40% CR

21. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2. Cross/Upsell 0,92% CR 11% CTO

22. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2. NPS e-mail 40% CTO

23. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2. NPS na boeking / persoonlijk contact 37% CTR

24. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2. Wat vindt u van deze e-mail?

25. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2. Wat vindt u van deze e-mail?

26. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2. Maak transactioneel leuk!

27. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2. Ook na de levering (engagement)

28. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 2. Mailpressure 5 mails per dag, of gewoon 1? Maar welke mails dan?

30. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Profielverrijking & gepersonaliseerde content

31. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Profielverrijking 1,9% CTR

32. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Profielverrijking 2,4% CTR 71% van totale kliks

33. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Voorkeuren van de ontvanger: - Bestemming: Azië - Fase: Oriënteren Content afkomstig van de website 45-50% open 10% klik

34. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Voorkeuren van de ontvanger: Bestemming: Droomeilanden Bestemming: Mauritius Type: Strandvakantie Fase: Interesse Content afkomstig van de website

35. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Omni-channel personaliseren

36. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. 1. Categorie Truien & Vesten Klik: Truien & Vesten

37. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Onsite behavior Filter: M, 38 1. Categorie Truien & Vesten 2. Maat: M 3. Maat: 38

38. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Onsite behavior Klik: Vest “Victoria” Black 1. Categorie Truien & Vesten 2. Maat: M 3. Maat: 38 4. Kleur: Black / Zwart 5. Prijscategorie: €100 - €150 6. Product bekeken: Vest Victoria

39. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Onsite behavior Inschrijven voor de nieuwsbrief 1. Categorie Truien & Vesten 2. Maat: M 3. Maat: 38 4. Kleur: Black / Zwart 5. Prijscategorie: €100 - €150 6. Product bekeken: Vest Victoria Profielgegevens worden weg- geschreven bij het e- mailadres

40. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Onsite behavior Shop wordt gepersonaliseerd 1. Categorie Truien & Vesten 2. Maat: M 3. Maat: 38 4. Kleur: Black / Zwart 5. Prijscategorie: €100 - €150 6. Product bekeken: Vest Victoria

41. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Onsite behavior

42. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Onsite behavior Vaste elementen op de website

43. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 3. Onsite behavior Liquid elementen op de website gebaseerd op klikgedrag

45. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Stap 4. E-mailmarketing 3.0

46. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Men registreert zich….

47. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Klikt in de e-mail….

48. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Maakt een conversie….

49. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Maakt een conversie…. iedere actie of stap • krijgt men punten (achterkant) • krijgt men een status (voorkant) (dit draait naast je standaard loyaliteitsprogramma)

51. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success In de praktijk Verstuurd: -1 punt Open: +1 punt Klik: +3 punten Afmelden: -10 punten Conversie: +20 punten

52. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Puntentelling Gebruiker maakt account aan +20 punten Gebruiker maakt conversie +100 punten Gebruiker doet herhaalaankoop +125 punten Gebruiker verlaat winkelwagen -10 punten Subtotaal +235 punten Gebruiker opent e-mail +1 punten Gebruiker geef interesse door +20 punten Gebruiker opent de e-mail 6 mnd niet -21 punten Gebruiker klikt in de e-mail +3 punten Subtotaal +3 punten GOLD 238 punten Event uitnodiging DIAMOND Nog 62 punten Gratis USB stick bij volgende bestelling PINNACLE Nog 262 punten 10% kortingscode

53. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Inspiratie….

54. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Hoe hoger de punten, hoe loyaler de klant

55. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Hoeveel draagt e-mailmarketing nou bij?

58. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success Rapportage per mailing. Wat levert het op?

60. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success ADVIES // PRESENTATIE // VRAGEN Lever je VISITEKAARTJE in en ontvang als eerste GRATIS de presentatie in je mailbox OF LOOP LANGS DE STAND NR A27

61. We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success iedere actie of stap • krijgt men punten (achterkant) • krijgt men een status (voorkant) (dit draait naast je standaard loyaliteitsprogramma) We maximize your e-Commerce success www.ism.nl Patrick van Wattum Team lead E-mailmarketing p.vanwattum@ism.nl +31 10 243 6011

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