Situation Analysis For Ben and Jerrys

1. Situation Analysis By Vince Alagna

2. Top Ten Thing’s we know The industry is heading on the band wagon of the health and awareness for the environment . Bad economy . May reduce volume of sales . The smart thing competators are doing is great comercials for ad campaigns . Not being original as far as new flavors

3. Top Ten thing’s we know Consumers would think of our product in the frozen food section , or while passing one of our specialty stores . People should think of this product when they have a sudden craving for something very sweet. Consumers buy this product because we have specialty flavors that some don’t have .And its natural . Someone might not buy the product because of its price point .

4. Top Three Theories , Things We Think Might Help sell More. We should sell to High society and enviromentalists . Concerns for the consumer are natural ingredients. The other guys aren’t being creative and bringing new creative flavors to the table . We are natural and as well as environmentally friendly with our bio degradable packaging . What’s missing is more low fat flavors .

5. Category Overview We are in the frozen dairy Industry, This is a industry which makes ice cream for all to enjoy . Secondary competators would be Bryers and Dove.

6. Category Size Volume= 31 pts Pentetration= 84% Category sales=1.29

7. Category Regionality

8. Category Distrabution

9. Category consumer profile The average buyer is between 25- 34 and make between 32-40 thousand .

10. PEST Women eat ice cream more then men . Ice cream is a great treat and is great in the summertime . It’s a Great reward for the kids getting that A on the first grade spelling test. Its Amazing to reward yourself with.

11. Competitor

12. Competator size and share Penetration=31.63% Volume =4pt Total sale=4,720,000

13. Regionality

14. Competiore distabution

15. 360 Advertising Breyers comercial tend to focus more on the everday person getting a craving for ice cream . Which is a good way so everyone can relate .

16. Brand overview

17. Brand Size Volume=5 pt Penetration= 4.4% Total sale=5,900,000

18. Regionality

19. Competitor distabution

20. 360 Advertising Ben & Jerrys is know for networking through their acatavism in the community through their variuos programs wich give back . Also have smaller ad campaign as far as comercials go.