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PRESENTATION ON PRESENTED BY: AMIT YADAV VAIBHAV SHARMA
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•   McDonald’s  is the  Eighth  Most  Powerful Brand  in the  World. --- Source:  Millward  Brown  Optimor (including  data from  brandz , Datamonitor,   and  Bloomberg) •   As of March 2010 there are 32,488 restaurants in 117 countries (in which 22,227 is on franchise & licensed based) •   Rs 400 crores  being  put  in  for  expansion plans  into  Tier  II cities  within  next  three years. •   Doubling  of  turnover  within  three  years. •   Market  share  of  18  percent  in  north India.(includes  restaurants,  cafes,  fast food  joints,  local  vendors  etc.)
•   McDonald's  was  started  as  a  drive-in restaurant  by  two  brothers,   Richard   and Maurice  McDonald   in  California,  US  in  the year  1937. •   Ray  Kroc ,  distributor  for  milkshake  machines, expressed  interest  in  the  business,  and  he finalized  a  deal  for  franchising  with  the McDonald  brothers  in  1954. •   He  established  a  franchising  company,  the McDonald  System  Inc.   and  appointed franchisees. In 1961,  he  bought  out  the  McDonald  brothers' share  for  $2.7  million  and  changed  the  name of the  company  to   McDonald's  Corporation .
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MARKET STRATEGIES Cost control  strategy:- b)  Well  established  low  – cost  supply  chain. c)  Ensures  efficiency  and speed  in distribution. d)  Huge  increase  in volume  sales. e)  Very  good  food processing  technology.
McDonald’s  India:  Suppliers • Trikaya  Agriculture Supplier  of  Iceberg  Lettuce • Vista  Processed  Foods Pvt.  Ltd. Supplier  of  Chicken  and  Vegetable • Dynamix  Diary Supplier  of  Cheese. • Amrit  Food Supplier  of  long  life  UHT Milk  and Milk Products  for  Frozen  Desserts.
Packaging  and Labeling Clearly mentions that  the burger  is  a Veg or  a Non- Veg Burger Mentions  the name  of the burger  and the colour  is different  for different types  of burgers
Co -BRANDING  McDonald’s  has  major  tie-ups  with companies  as their  co-branding  Statergy. various Few  of  Them  are listed  Below: Coca- Cola Barbi e Cadbury Hotwhe els
Promotion • An activity,  such  as  a sale  or advertising  campaign,  designed to increase  visibility  or sales  of  a product. • McDonalds,  for  years  has maintained  an  extensive promotion  strategy  with  highest spending  on marketing  amongst
Advertising •   Focus on overall experience. •  “ Brand  globally  and act locally”. •   Overall  it  is  doing what  it  does  the  best  – marketing. •   Intensive  advertising aimed  at  children. •   Paper  mats  on  trays ensure  that  no  new scheme goes
Physical evidence •   Cleanliness, speed, quality and transparency of process  is  the  biggest physical  evidence. •   The interiors are attractive  and  more  or less consistent throughout  the  world. •   A proper  decorum  and strict standards of cleanliness are maintained  at  all  the joints.
Physical evidence •   Family environment message  throughout  the world,  just  the  way  of communication is adjusted  to  different countries. •   Play  areas  are  provided so that kids don’t become  panicky. •   Counters  are  kept  low and  menus  pictorially
THE mascot… •   The well known mascot Ronald McDonald is the same  throughout  the world  since  1963. •   It is  supposed  to  be the  next  most  well recognized figure second  only  to  Santa Claus. •   The color combination
STAFF & EMPLOYEE •   Each  outlet  is headed by a   Restaurant Manager  .  He is responsible  for  the daily  operation  and customer  interaction. •   Delivery  Crew  Member carries  basic  operation of a restaurant. Ensures  customer satisfaction  at  the restaurants. •   In  order  to  motivate
Training •   McDonald’s  invests  more  than  $1 billion  annually  in  training • “ Best  Place  to Magazine  2010 Work” – Fortune •  “ One  out  of  5  Best  Places  to  Work  in Latin  American”  –  America  Economic Magazine  2009
McDonald’s  India:  Network  & competitors CITIES COVERED 36 48 42 39 NCR 22 COMPANIES McDonald’s Pizza  Hut Domino’s Subway Nirula’s KFC OUTLETS  (No.) 192 224 234 136 77 68
McDonald’s  India:  Channel Network North  and  East India  Delhi Uttar  Pradesh 11 in  Haryana Punjab Uttaranchal West Bengal Himachal  Pradesh West  and  South India  Maharashtra Gujarat Karnataka Andhra Madhya  Pradesh
. Sources: •   www.McDonalds.com •   www.freeforessays.com •   D. Jobber  “ Principles and Practice of Marketing ” •   Sources : http://de.wikipedia.org/wiki/McDonald ’ s •   Kotler/Keller Marketing Management
. ?
Thank  You

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Ppt vaibhav mc d

  • 1. PRESENTATION ON PRESENTED BY: AMIT YADAV VAIBHAV SHARMA
  • 2.
  • 3. McDonald’s is the Eighth Most Powerful Brand in the World. --- Source: Millward Brown Optimor (including data from brandz , Datamonitor, and Bloomberg) • As of March 2010 there are 32,488 restaurants in 117 countries (in which 22,227 is on franchise & licensed based) • Rs 400 crores being put in for expansion plans into Tier II cities within next three years. • Doubling of turnover within three years. • Market share of 18 percent in north India.(includes restaurants, cafes, fast food joints, local vendors etc.)
  • 4. McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. • Ray Kroc , distributor for milkshake machines, expressed interest in the business, and he finalized a deal for franchising with the McDonald brothers in 1954. • He established a franchising company, the McDonald System Inc. and appointed franchisees. In 1961, he bought out the McDonald brothers' share for $2.7 million and changed the name of the company to McDonald's Corporation .
  • 5.
  • 6. MARKET STRATEGIES Cost control strategy:- b) Well established low – cost supply chain. c) Ensures efficiency and speed in distribution. d) Huge increase in volume sales. e) Very good food processing technology.
  • 7. McDonald’s India: Suppliers • Trikaya Agriculture Supplier of Iceberg Lettuce • Vista Processed Foods Pvt. Ltd. Supplier of Chicken and Vegetable • Dynamix Diary Supplier of Cheese. • Amrit Food Supplier of long life UHT Milk and Milk Products for Frozen Desserts.
  • 8. Packaging and Labeling Clearly mentions that the burger is a Veg or a Non- Veg Burger Mentions the name of the burger and the colour is different for different types of burgers
  • 9. Co -BRANDING McDonald’s has major tie-ups with companies as their co-branding Statergy. various Few of Them are listed Below: Coca- Cola Barbi e Cadbury Hotwhe els
  • 10. Promotion • An activity, such as a sale or advertising campaign, designed to increase visibility or sales of a product. • McDonalds, for years has maintained an extensive promotion strategy with highest spending on marketing amongst
  • 11. Advertising • Focus on overall experience. • “ Brand globally and act locally”. • Overall it is doing what it does the best – marketing. • Intensive advertising aimed at children. • Paper mats on trays ensure that no new scheme goes
  • 12. Physical evidence • Cleanliness, speed, quality and transparency of process is the biggest physical evidence. • The interiors are attractive and more or less consistent throughout the world. • A proper decorum and strict standards of cleanliness are maintained at all the joints.
  • 13. Physical evidence • Family environment message throughout the world, just the way of communication is adjusted to different countries. • Play areas are provided so that kids don’t become panicky. • Counters are kept low and menus pictorially
  • 14. THE mascot… • The well known mascot Ronald McDonald is the same throughout the world since 1963. • It is supposed to be the next most well recognized figure second only to Santa Claus. • The color combination
  • 15. STAFF & EMPLOYEE • Each outlet is headed by a Restaurant Manager . He is responsible for the daily operation and customer interaction. • Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants. • In order to motivate
  • 16. Training • McDonald’s invests more than $1 billion annually in training • “ Best Place to Magazine 2010 Work” – Fortune • “ One out of 5 Best Places to Work in Latin American” – America Economic Magazine 2009
  • 17. McDonald’s India: Network & competitors CITIES COVERED 36 48 42 39 NCR 22 COMPANIES McDonald’s Pizza Hut Domino’s Subway Nirula’s KFC OUTLETS (No.) 192 224 234 136 77 68
  • 18. McDonald’s India: Channel Network North and East India Delhi Uttar Pradesh 11 in Haryana Punjab Uttaranchal West Bengal Himachal Pradesh West and South India Maharashtra Gujarat Karnataka Andhra Madhya Pradesh
  • 19. . Sources: • www.McDonalds.com • www.freeforessays.com • D. Jobber “ Principles and Practice of Marketing ” • Sources : http://de.wikipedia.org/wiki/McDonald ’ s • Kotler/Keller Marketing Management
  • 20. . ?