Search Engine Optimization Trends to look for 2013 & beyond

1. Search Engine Optimization

2. • It’s
a
program
that
searches
documents for specified keywords
and returns a list of the documents
where the keywords are found.
• The term is often used to describe
systems like Google, Bing, Yahoo!
Etc.
• Search that enable users to search
for documents on the World Wide
Web.

4. • Methodology of strategies, techniques and tactics
• SEO involves altering website code & content in order to
increase rankings in search engines
• At least half a billion searches are made worldwide on a daily
basis
• If you are ranked at the top of a search engine, you are
essentially running a free marketing campaign
• Each search engine searches the web and ranks sites
differently, so when one may be at the top of one search
engine, it might not even be listed on another one

5. •
It’s introduced in February, 2011 with the name of
Farmer Update in USA.
•
Penalize websites of low quality and those with low
quality content.
•
•
Latest Update of Panda #26, July 18, 2013
It’s introduced in April, 2012 with the name of Over
Optimization Penalty.
•
Bring down websites that violate Google’s Webmaster
Guidelines and use black-hat SEO techniques
•
Latest Update of Penguin #4 (aka Penguin 2.0), May 22nd,
2013

6. • Update the website and get rid of all those
low quality pages, content and keywords.
• Over-optimized pages need to be checked.
• The webpage(s) that have been affected
need to be isolated from those that weren’t
harmed.
• Avoid excessive link building, doorway pages,
keyword stuffing, and meaningless and irrelevant
content.
• Relevant use of keywords

7. • Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media

8. • Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media

9. • Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media

10. • Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media

11. • Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media

12. • Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media

13. • Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media

14. • Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media

15. • http://naturalseoservice.com/article/seo-trends-2013-2014-what-shouldwe-do/
• http://naturalseoservice.com/article/seo-trends-2013-2014-what-shouldwe-do/
• http://www.searchenginejournal.com/10-seo-industry-trends-a-look-atwhats-ahead-for-seo-in-2013-2014/65157/
• http://searchenginewatch.com/article/2287290/Google-Panda-PenguinPhantom-3-Recovery-Examples

16. Created By
Vaibhav Kubadia
Twitter Handle: @vaibhavkubadia
E-mail: vaibhav@digitalmarketing.ac.in