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Webing – social marketing campaign ideas. Idee per campagne social marketing.

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Social marketing campaign ideas. Engagement campaigns.
Social applications. Facebook lead generation campaigns.

Idee per campagne social. Campagne engagement.
Applicazioni social. Campagne di lead generation su Facebook.

Webing – social marketing campaign ideas. Idee per campagne social marketing.

  1. 1. 16.759.415 people Like our clients. (10 February 2014 – h14:40) BUILDERS OF ENGAGEMENT
  2. 2. A COMPLETE SOCIAL MARKETING SYSTEM FOR ONLINE ENGAGEMENT. THINK OF US AS THE SPECIALISTS IN SOCIAL PROMOTIONS AND ENGAGEMENT CAMPAIGNS ON SOCIAL MEDIA. SOCIAL MEDIA STRATEGIES SOCIAL MARKETING CAMPAIGNS CONTENT & COMMUNITY MANAGEMENT
  3. 3. WE LIKE THEM & THEY LIKE US
  4. 4. SOCIAL MARKETING CAMPAIGNS WHAT'S TRENDY [Fully compliant with the Italian regulations on prize promotions and Facebook promotion guidelines]
  5. 5. PHOTO CONTEST CAN USE APPROVAL BY CM LIKE PAGE SIGN UP UPLOAD IMAGES TO GALLERY VIEW VOTE SHARE JURORS VOTE SHORTLIST INVITE FRIENDS GALLERY
  6. 6. PHOTO CONTEST •  Users Like the page •  Fill out the form •  Upload their images using Facebook, Instagram or Twitter (they can log in into Instagram and Twitter from within the Facebook application) •  Images are approved and published in the gallery •  Users can vote and share images. The voting feature is built into the application •  The 10 (or more) most voted images make the shortlist •  Winners are picked by the client
  7. 7. SOCIAL REWARD LIKE PAGE SIGN UP PASS THE GAME INVITE FRIENDS SHARE THE LOVE ENGAGE W/BRAND WHEN PLAY WHEN SHARE WHEN USE APP WHEN FRIENDS SUBSCRIBE MORE CHANCES OF WINNING GET POINTS
  8. 8. SOCIAL REWARD •  •  •  •  •  •  Users Like the page Fill out the form Pass the game (quiz, puzzle, memory game, etc.) Invite their friends Engage with brand (eg. browse products, services, destinations, promos, etc.) Vote, Tweet, Share brand's content (eg. Vote products, tweet a destination, share product images, etc.) •  Get points: •  when check in (check in = use the application) •  when pass the game (quiz, puzzle, etc.) •  when engage (eg. vote, tweet, share) •  when invited friends sign up •  Unlock Badges (1 Badge = 1 more chance to win)
  9. 9. TRAVEL CONTEST LIKE PAGE INVITE 3 FRIENDS WHEN SHARE MORE CHANCES OF WINNING SIGN UP
  10. 10. TRAVEL CONTEST •  •  •  •  Users Like the page Invite their friends to sign up Fill out the form Share an image on their timelines to unlock the Badge (and get one more chance to win)
  11. 11. PROMOFAN LIKE PAGE INVITE 3 FRIENDS GADGETS COUPONS PRODUCTS GET REWARD SIGN UP
  12. 12. PROMOFAN •  •  •  •  Users Like the page Fill out the form Pass the game (eg. quiz, puzzle, alter photo, etc.) Win the prize (usually a discount voucher, digital reward, download link, etc.)
  13. 13. CHARITY LIKE PAGE OPTIONAL SIGN UP JOIN THE CAUSE UNLOCK DONATION INVITE FRIENDS & SHARE
  14. 14. CHARITY •  •  •  •  •  Users Like the page A fill out form is not mandatory (but can be provided) Join the cause (eg. adopt a dog, fill a glass, etc.) Unlock the donation Share an image on their timelines
  15. 15. AFFINITY WITH ANIMALS WITH STEREOTYPES LIKE PAGE SIGN UP WITH PRODUCTS CALCULATE AFFINITY VIEW RESULTS & SHARE
  16. 16. AFFINITY •  Users Like the page •  Fill out the form •  Calculate affinity with a friend on Facebook (or with a character, with an animal, with a stereotype, with a product, etc.) •  View the affinity •  Share the results on their timelines
  17. 17. ABOUT US
  18. 18. 512 1M+ 12M FIND US IN 128M 1.7K J ZERO CAMPAIGNS SIGN UPS SOCIAL ACTIONS INVITES SENT LONDON MILAN ROME TWEETS CREATED 14,448 COFFEES DRUNK 498K AIR MILES FLOWN WE ARE PROUD CYCLISTS COMPLAINTS OUR FAVORITE FOOD 68% JAPANESE/PAN ASIAN 23% ITALIAN 8% LEBANESE 1% JUNK FOOD
  19. 19. CAMPAIGN SAMPLES
  20. 20. EURONICS ITALIA SOCIAL REWARD
  21. 21. EURONICS ITALIA ENGAGEMENT CONTEST
  22. 22. EURONICS ITALIA SOCIAL REWARD
  23. 23. MERIDIANA TRAVEL CONTEST
  24. 24. DISCOVERY CHANNEL PHOTO CONTEST
  25. 25. DISCOVERY CHANNEL PHOTO CONTEST
  26. 26. ALITALIA TRAVEL CONTEST 150.000 new Likes 1st Most Liked airline in Europe!
  27. 27. ALITALIA TRAVEL CONTEST
  28. 28. ALITALIA ENGAGEMENT CONTEST
  29. 29. TOMMY HILFIGER ENGAGEMENT CONTEST
  30. 30. TOMMY HILFIGER ENGAGEMENT CONTEST
  31. 31. PEPE JEANS LONDON ENGAGEMENT CONTEST
  32. 32. PEPE JEANS LONDON ENGAGEMENT CONTEST
  33. 33. MAGGIORE TRAVEL CONTEST
  34. 34. MAGGIORE ENGAGEMENT CONTEST
  35. 35. IBL BANCA CSR
  36. 36. IBL BANCA CHARITY
  37. 37. IBL BANCA CHARITY 52.000+ new Likes
  38. 38. 6SICURO TRAVEL CONTEST 30.000+ new likes
  39. 39. www.webing.it Main hub located at Google Campus London 45 Bonhill Street, London EC2A 4BX LONDON MILAN ROME © Webing Ltd – All rights reserved. This material may not be duplicated or shared without written consent from Webing.

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