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What is UX? 
CrazyHead Solutions ( www.crazyheads.co )
User Experience (UX) involves a person's behaviors, attitudes, and emotions 
about using a particular product, system or service. User Experience includes 
the practical, experiential, affective, meaningful and valuable aspects 
of human-computer interaction and product ownership. Additionally, it 
includes a person’s perceptions of system aspects such as utility, ease of use 
and efficiency. User Experience may be considered subjective in nature to the 
degree that it is about individual perception and thought with respect to the 
system. User Experience is dynamic as it is constantly modified over time due 
to changing usage circumstances and changes to individual systems as well as 
the wider usage context in which they can be found. 
SOURCE : Wikipedia 
CrazyHead Solutions ( www.crazyheads.co )
UX is all about making the user feel there is a 
Human on the other side not a computer. 
CrazyHead Solutions ( www.crazyheads.co )
CrazyHead Solutions ( www.crazyheads.co )
Remember one thing, 
Good UI is not always Good UX 
CrazyHead Solutions ( www.crazyheads.co )
CrazyHead Solutions ( www.crazyheads.co )
UI – User Interface is the medium of 
interaction between user and a machine. 
CrazyHead Solutions ( www.crazyheads.co )
CrazyHead Solutions ( www.crazyheads.co )
Ok ! Here is the example. 
UI - Wow! that looks great 
UX - Well, this is easy to use 
CrazyHead Solutions ( www.crazyheads.co )
CrazyHead Solutions ( www.crazyheads.co )
USER EXPERIENCE 
CrazyHead Solutions ( www.crazyheads.co )
Building a site for your visitors not yourself, 
Know your audience. 
CrazyHead Solutions ( www.crazyheads.co )
Understand How People Reach. 
CrazyHead Solutions ( www.crazyheads.co )
Understand why people 
leave. 
CrazyHead Solutions ( www.crazyheads.co )
CrazyHead Solutions ( www.crazyheads.co ) Consistent Design.
Standard Design 
Copy Copy, Copy is not what i say ! May be yeah ! ;) 
CrazyHead Solutions ( www.crazyheads.co )
Lets talk about a few specific elements now 
- PLACEMENTS 
- Colours 
- Correct phraseology terminology 
- Show what is important 
- Size Matters! 
CrazyHead Solutions ( www.crazyheads.co )
Lets go MOBILE now ! 
CrazyHead Solutions ( www.crazyheads.co )
Problems with accessing web apps on 
different screen sizes. 
CrazyHead Solutions ( www.crazyheads.co )
Here is the solution : Responsive Web Design 
CrazyHead Solutions ( www.crazyheads.co )
CrazyHead Solutions ( www.crazyheads.co )
CrazyHead Solutions ( www.crazyheads.co )
Things to make sure its going right for mobile/ tabs 
. 
• 1. Quick 
• 2. Simple Navigation 
• 3. Thumb friendly 
• 4. Easy to complete the task 
• 5. Looks similar to main web app 
CrazyHead Solutions ( www.crazyheads.co )
So, how do we start ? 
CrazyHead Solutions ( www.crazyheads.co )
It all starts with RESEARCH ! 
CrazyHead Solutions ( www.crazyheads.co )
Start sketching – Wireframes 
CrazyHead Solutions ( www.crazyheads.co )
Prototyping – Build the MockUp ! 
CrazyHead Solutions ( www.crazyheads.co )
TEST - ANALYZE - REDESIGN 
CrazyHead Solutions ( www.crazyheads.co )
Some Best Examples of Excellent UX ! 
• Apple 
• YouTube 
• PayTM 
• Housing.com 
CrazyHead Solutions ( www.crazyheads.co )
CrazyHead Solutions ( www.crazyheads.co )
A few bad logos!
When plagiarism went wrong ! 
Sometimes intentional & sometimes not !
Don’t like your logo & Branding? 
You should change it NOW !
Audience target you, say we
Thank you for bearing with me ! 
 
Sources : 
GOOGLE 
CrazyHead Solutions ( www.crazyheads.co )

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Contemporization of UX & Importance of design in mobility !

  • 1.
  • 2. What is UX? CrazyHead Solutions ( www.crazyheads.co )
  • 3. User Experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular product, system or service. User Experience includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User Experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system. User Experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found. SOURCE : Wikipedia CrazyHead Solutions ( www.crazyheads.co )
  • 4.
  • 5. UX is all about making the user feel there is a Human on the other side not a computer. CrazyHead Solutions ( www.crazyheads.co )
  • 6. CrazyHead Solutions ( www.crazyheads.co )
  • 7. Remember one thing, Good UI is not always Good UX CrazyHead Solutions ( www.crazyheads.co )
  • 8. CrazyHead Solutions ( www.crazyheads.co )
  • 9. UI – User Interface is the medium of interaction between user and a machine. CrazyHead Solutions ( www.crazyheads.co )
  • 10. CrazyHead Solutions ( www.crazyheads.co )
  • 11. Ok ! Here is the example. UI - Wow! that looks great UX - Well, this is easy to use CrazyHead Solutions ( www.crazyheads.co )
  • 12. CrazyHead Solutions ( www.crazyheads.co )
  • 13. USER EXPERIENCE CrazyHead Solutions ( www.crazyheads.co )
  • 14. Building a site for your visitors not yourself, Know your audience. CrazyHead Solutions ( www.crazyheads.co )
  • 15. Understand How People Reach. CrazyHead Solutions ( www.crazyheads.co )
  • 16. Understand why people leave. CrazyHead Solutions ( www.crazyheads.co )
  • 17. CrazyHead Solutions ( www.crazyheads.co ) Consistent Design.
  • 18. Standard Design Copy Copy, Copy is not what i say ! May be yeah ! ;) CrazyHead Solutions ( www.crazyheads.co )
  • 19. Lets talk about a few specific elements now - PLACEMENTS - Colours - Correct phraseology terminology - Show what is important - Size Matters! CrazyHead Solutions ( www.crazyheads.co )
  • 20. Lets go MOBILE now ! CrazyHead Solutions ( www.crazyheads.co )
  • 21. Problems with accessing web apps on different screen sizes. CrazyHead Solutions ( www.crazyheads.co )
  • 22. Here is the solution : Responsive Web Design CrazyHead Solutions ( www.crazyheads.co )
  • 23. CrazyHead Solutions ( www.crazyheads.co )
  • 24. CrazyHead Solutions ( www.crazyheads.co )
  • 25. Things to make sure its going right for mobile/ tabs . • 1. Quick • 2. Simple Navigation • 3. Thumb friendly • 4. Easy to complete the task • 5. Looks similar to main web app CrazyHead Solutions ( www.crazyheads.co )
  • 26. So, how do we start ? CrazyHead Solutions ( www.crazyheads.co )
  • 27. It all starts with RESEARCH ! CrazyHead Solutions ( www.crazyheads.co )
  • 28. Start sketching – Wireframes CrazyHead Solutions ( www.crazyheads.co )
  • 29. Prototyping – Build the MockUp ! CrazyHead Solutions ( www.crazyheads.co )
  • 30. TEST - ANALYZE - REDESIGN CrazyHead Solutions ( www.crazyheads.co )
  • 31. Some Best Examples of Excellent UX ! • Apple • YouTube • PayTM • Housing.com CrazyHead Solutions ( www.crazyheads.co )
  • 32. CrazyHead Solutions ( www.crazyheads.co )
  • 33. A few bad logos!
  • 34.
  • 35. When plagiarism went wrong ! Sometimes intentional & sometimes not !
  • 36.
  • 37. Don’t like your logo & Branding? You should change it NOW !
  • 38.
  • 39.
  • 41. Thank you for bearing with me !  Sources : GOOGLE CrazyHead Solutions ( www.crazyheads.co )

Editor's Notes

  1. Car Reviews example
  2. Talk about search engine and ads!
  3. - Bad presentation of data and design. - Ads - Poor Navigation
  4. Let user spend more time on the information not on how the website fuctions or works. - No unexpeted actions - easy wording