1.
UX AS A SERVICE
5 Strategies To Elevate Design Thinking In Your Organization
Brandon E.B. Ward
Senior Experience Designer

2.
ME
Experience Designer, Musician, Husband,
Daddy x4, Kung Fu Fighter, Bald & Happy.
!
@uxward
nonlinear.me
uxd.me
improvingux.com
a
A
H

3.
5 STRATEGIES TO ELEVATE DESIGN THINKING
IN YOUR ORGANIZATION

4.
5 STRATEGIES TO ELEVATE DESIGN THINKING
IN YOUR ORGANIZATION
Communication
Cooperation
Delegation
Humility
Consistency

5.
THE END

6.
DESIGN - WHAT IS IT?

7.
TOO SPECIFIC!

8.
Combining empathy for the context of a
problem, creativity in the generation of
insights and solutions, and rationality in
analyzing and fitting various solutions to
the problem context. “DESIGN IS:
Tom Kelley and Dave Kelley, Creative Confidence, pages 19-20

9.
Combining empathy for the context of a
problem, creativity in the generation of
insights and solutions, and rationality in
analyzing and fitting various solutions to
the problem context. “DESIGN IS:

10.
“DESIGN IS:
Combining empathy for the context of a
problem, creativity in the generation of
insights and solutions, and rationality in
analyzing and fitting various solutions to
the problem context.

11.
DESIGN == SOLVING PROBLEMS

12.
Uncertainty / Patterns / Insights Clarity / Focus
Research Concept / Prototype Innovation
Idea from www.creativityatwork.com/

13.
DESIGN
Uncertainty / Patterns / Insights Clarity / Focus
Research Concept / Prototype Innovation

14.
DESIGN == SOLVING PROBLEMS
What problems are my designs ❓ attempting to solve?

15.
GOOD DESIGN - WHO CARES?

16.
“
MEDIA ARE REALITY
Individuals’ interactions with computers,
television, and new media are
fundamentally social and natural, just like
interactions in real life.
Reeves, B., & Nass, C. (1996). The Media Equation. page 5

17.
GOOD PERSON == TRUST

18.
GOOD DESIGN == TRUST

19.
“
STEPHEN P. ANDERSON
• We identify with (or avoid) certain personalities
• Trust is related to personality
• Perception & expectations are linked with
personality
• Consumers choose products that are an
extension of themselves
• We treat sufficiently advanced technology as
though it were human
Stephen P. Anderson, Seductive Interaction Design., pages 27-28

20.
BUT DO THE NUMBERS SUPPORT THIS?

21.
"We don't need to invest much in the website - we're a
brick and mortar store."
$1.1 trillion of all retail sales in 2011 were "web-influenced."

22.
"Worry about the desktop site for now - we'll worry about
mobile later."
48% of users say that if they arrive on a business site that isn't working well on
mobile, they take it as an indication of the business simply not caring.
62% of companies that designed a website specifically for mobile had
increased sales.

23.
"How can we outsell the competition with design? I need
numbers!"
Only 55% of companies are currently conducting any online user experience testing.
Design driven businesses have outperformed America’s Standard & Poor’s 500 large
publicly traded companies — by a massive 228%.

24.
"Our customers are accountants - they don't care what it
looks like, they just want it to work."
95% of people agreed with the statement that "good user experience just makes sense."

25.
GOOD DESIGN == TRUST

26.
“
How are your customer enragement metrics?
Erik Flowers

27.
GOOD DESIGN - WHO DOES IT?

28.
GOOD DESIGN - WHO DOES IT?
UX / UI / Graphic

29.
GOOD DESIGN - WHO DOES IT?
UX / UI / Graphic
Marketing / Sales / Advertising

30.
GOOD DESIGN - WHO DOES IT?
UX / UI / Graphic
Marketing / Sales /
Advertising
Developers / Architects / QA

31.
GOOD DESIGN - WHO DOES IT?
UX / UI / Graphic
Marketing / Sales /
Advertising
Management / Stakeholders
Developers /
Architects / QA

32.
GOOD DESIGN - WHO DOES IT?
UX / UI / Graphic
Marketing / Sales / Advertising
Developers / ArchitMecatnsa g/ eQmAent / Stakeholders

33.
GOOD DESIGN - WHO DOES IT?
Someone
Someone
Someone
Someone
UX