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An Introduction to Lean UX

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An introduction to Lean UX at ProductTank

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An Introduction to Lean UX

  1. 1. hello
 I’m Spencer
  2. 2. Our History
  3. 3. We build digital products that deliver business success.
  4. 4. What is Lean UX? Lean UX is a combination of Lean Startup, Agile and UX, evolved from a group of people wanting to improve the process and success rate of building (mainly digital) products.
  5. 5. Digital products are hard…
  6. 6. How can ‘lean’ help? Lean Startup + Lean UX
  7. 7. Limit your risk Small and iteratative, not a big bang release
  8. 8. If you’ve not climbed a mountain (and you want to survive!)
  9. 9. Do you try this one?
  10. 10. Or this one?
  11. 11. Learn more quickly and safely
  12. 12. Talk to potential customers
  13. 13. Listen for customer problems
 and buying signals Check your personas match reality, 
 and adjust them accordingly
  14. 14. LEARN IDEAS CODEDATA BUILD MEASURE
  15. 15. LEARN IDEAS CODEDATA BUILD MEASURE
  16. 16. Talk to more customers!
  17. 17. LEARN IDEAS CODEDATA BUILD MEASURE LEARN IDEAS CODEDATA BUILD MEASURE
  18. 18. Talk to lots of customers!
  19. 19. LEARN IDEAS CODEDATA BUILD MEASURE LEARN IDEAS CODEDATA BUILD MEASURE LEARN IDEAS CODEDATA BUILD MEASURE
  20. 20. Spend less, by building products customers want
  21. 21. LEARN IDEAS CODATA BUIL MEASURE Maybe here is good enough?
  22. 22. Lean is not a silver-bullet. A great product is rarely achieved through an ‘upfront’ fully realised solution. It is a process of exploration and evaluation, looking for in-depth insights into the context of the problem we’re solving, and the people we’re solving it for.
  23. 23. Successful
 Product Business Goals Customer
 Needs
  24. 24. There is no 
 ‘one true path’
  25. 25. We favour: Inception (Discovery),
 Design Thinking (Ideation), Lightweight Personas, 
 Rapid Prototyping, Customer Conversations, 
 Collaboration
 and Validated Learning (data not opinons)
  26. 26. Inception (Discovery) Start with a shared internal understanding
 of the problem you’re trying to solve, 
 from the business context and customer context.
  27. 27. Design Thinking A term coined by IDEO. Design Thinking is essentially applying a ‘design’ approach to ‘non-design’ problem solving.
  28. 28. Lightweight Personas Often called ‘pragmatic personas’
 A term coined by Jeff Patton A way to think about customers when you don’t have any yet… Not research backed Evolve them as you learn
  29. 29. Rapid Prototyping
  30. 30. Customer Conversations Often called Customer Development Learn how to speak to customers in a way that means they don’t lie to you! Buy this book
 If only I was on commission!
  31. 31. Collaboration Many people will bring great ideas and insights to the ‘design’ process. 
 Involve customers. This can also create a community of beta testers and early adopters/advocates. Involve as many areas of the business as are relevant.
 You’ll be amazed how early involvement engenders a feeling of ownership and therefore buy-in later!
  32. 32. Validated Learning Data over opinions!
 ǟ | Ǡ Ɣ Ƅ VS.
  33. 33. Assumptions Most projects are 
 full of assumptions. Surface and test them 
 as soon as possible.
  34. 34. Hypotheses Format We believe that by providing 
 [this product/service/feature] to [these target customers] we will achieve [this business outcome] We will know this is true 
 when see [this market feedback]
  35. 35. Experiment Examples Customer interview - Learn User testing - Learn/Confirm 404 - Confirm Landing page - Confirm Concierge - Confirm Wizard of Oz - Confirm Ad words - Confirm
  36. 36. Successful products need
 focused, empowered 
 product owners
  37. 37. Be more Banksy.
  38. 38. Thank You Any Questions? @spencerturner

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