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VENUE SPONSOR 
DesignSingapore Council
Program 
730pm - 815pm: 
! 
The MUDD Model - Marrying UX. Design and Development 
by Jonathan Easton 
!!!! 
815pm - 9pm: 
! 
UXSG Initiative - UX Library Concept 
by Raven Chai 
!!!! 
9pm - 10pm: 
! 
Networking (outside of auditorium) 
Everyone
Speaker 1 
Jonathan Easton 
Creative Director, GlobalSign 
Prior to joining GlobalSign.In (GS), Jonathan, was a lecturer in Multimedia Design for Curtin University. 
And ever since Jonathan has joined GSI, he has been pretty much the driving force behind the 
company’s design works, winning GSI multiple awards for websites and digital works that have been 
created over time. 
! 
Today, Jonathan is GSI’s Creative Director, and he leads and drives the UX / design team. Having worked 
with many types of clients, ranging from Government agencies, ministries, MNCs to Art Galleries, 
Jonathan is very versatile in his design choices. He has got the rare talent of being able to create very 
corporate, but yet stylish designs and on the other extreme very abstract digital creations.
One of the most popular lightning talks in UXSG 2014 Conference!!
Speaker 2 
Raven Chai 
Founding Principal Consultant, UX Consulting 
Raven Chai is the principal at UX Consulting, has over 15 years experience as a technologist, designer 
and user experience practitioner. 
! 
He has been involved in more than 120+ projects across various industries and of different products – 
eServices, course program site, large corporate websites, eCommerce, lifestyle, B2B portals and TV 
apps. He has also founded a local UX Community, UX Singapore as a platform for UX professionals, 
designers, developers and business owners to share knowledge and connect people within the industry. 
! 
Founded UXSG community & Program Manager for User Experience Professional Association Asia.
WE’LL BE TAKING A BREAK FOR UXSG 
CONFERENCE NEXT YEAR!!
What’s next?
FOCUS ON THINGS THAT MATTERS TO 
THE COMMUNITY IN YEAR 2015
WHAT CAN WE (A GROUND-UP COMMUNITY) DO? 
Be better at what you do professionally! 
! 
Design is placed at strategic positions! 
! 
Foster a stronger community relationship! 
! 
Build better products and services! 
! 
Groom future design leaders in Asia! 
! 
.! 
.! 
.
OUTCOME ⟫! 
Be better at what you do professionally 
How to be a better practitioner? 
Do you want to learn new things? 
What is the best way to learn? 
What challenges am I facing? 
What is useful to me professionally?
Ways ⟫! 
Be better at what you do professionally 
Case 
Studies 
Seminars / 
Talks 
Hands-on 
Workshops 
Mentorship Hackathon 
UX Books 
Conference
Mini-Workshop 
group of 4
USE POST-IT NOTES TO PUT IN YOUR OWN OPINIONS 
What is useful to 
me? 
What challenges do I 
face? 
How do I learn 
better? 
10 mins
ORDER BY IMPORTANCE WITHIN YOUR GROUP 
What is useful to 
me? 
What challenges do I 
face? 
How do I learn 
better? 
10 mins 
+ 
10 mins 
1 
2 
3 
4 
5
WE WILL ANALYSE THE FINDINGS TO 
UNDERSTAND YOUR PRIORITIES
UX Library Concept
Introduction 
to 
UX 
Library 
A 
platform 
initiated 
from 
the 
UX 
community 
to 
help 
our 
local 
practitioners 
to 
gain 
and 
exchange 
knowledge 
with 
each 
other. 
One 
of 
the 
ways 
is 
to 
facilitate 
book 
exchanges 
or 
sharing 
the 
essence 
of 
book 
learnings.
Type 
of 
Users 
Librarian Borrower 
‘Book 
Contributor’
What sort of 
personal 
details are 
required to 
keep a record 
of the 
borrower? 
Librarian 
Number of 
companies 
that has 
similar books 
Are the books 
popular titles? 
How to gauge 
due date and 
who sets the 
due date? 
How to chase/ 
trace the 
books back? 
How do we 
remind 
borrowers to 
return the book 
when due date 
is nearing? 
What happens 
if borrower 
exceeds due 
date? 
What if 
borrower 
cannot be 
contacted? 
What if the 
books are 
lost? 
What if 
borrower pass 
the book to a 
friend? 
Terms & 
Conditions
How and 
where do I 
borrow and 
collect the 
books? 
Borrower 
Do I need to pay 
a fine if i exceed 
the due date? 
Is it possible to 
ask for an 
extension of due 
date if mine is 
nearing? 
How and where 
do I return the 
books? 
How do I 
check on the 
list of 
available 
books to 
borrow? 
Would the 
books be 
useful to me? 
Can I ask 
librarian for 
advice on what 
are the 
recommended 
books to read? 
Am I allowed to 
get the book 
halfway from 
the previous 
borrower?
Am I allowed to 
distribute my 
books to more 
than one 
librarian? 
‘Book 
Contributor’ 
How do I decide 
which librarian 
should I pass 
my books to? 
Should I play a 
part in following 
up on who 
borrowed my 
books? 
How do I keep 
track of my 
books that are 
being borrowed? 
How do I ensure 
that the books 
are of good use 
to the 
community?
Design 
Principles 
1. Traceability 2. Shareability 
3. Accessibility 4. Discoverability
Traceability 
Establish 
Guidelines 
1. Has 
a 
Facebook 
account 
and 
be 
transparent 
in 
terms 
of 
pro@ile 
2. Those 
who 
did 
not 
return 
the 
books 
borrowed 
will 
be 
banned 
from 
the 
community 
‣ Publicise 
and 
announce 
at 
the 
UXSG 
Facebook 
page 
3. Books 
that 
are 
lost 
will 
have 
to 
be 
replaced 
with 
the 
same 
book 
by 
the 
borrower 
4. Labels 
will 
be 
pasted 
on 
every 
book 
to 
indicate 
which 
‘library’ 
it 
belongs 
to 
Transparency 
in 
Facebook 
proLile Labels 
on 
where 
the 
book 
belongs
Shareability 
1. Borrowers 
could 
take 
advantage 
of 
social 
media 
platforms 
(e.g 
UXSG 
Facebook 
page) 
to 
share 
on 
his/her 
knowledge 
gained 
‣ Able 
to 
get 
a 
chance 
to 
network 
with 
people 
who 
have 
read 
the 
same 
book 
and 
share 
their 
respective 
experiences 
2. Mentoring 
would 
not 
be 
an 
obligation 
but 
borrowers 
could 
ask 
for 
advice 
from 
librarian 
on 
what 
are 
the 
recommended 
books 
to 
read 
based 
on 
what 
he/she 
wants 
to 
learn
Accessibility 
1. Whoever 
wishes 
to 
be 
a 
librarian, 
should 
not 
be 
in 
a 
central 
pro@ile 
2. ‘UX 
Library’ 
will 
be 
at 
the 
company’s 
of@ice 
therefore 
borrowers 
who 
wish 
to 
borrow 
and 
return 
a 
book 
will 
have 
to 
head 
down 
to 
the 
respective 
company’s 
of@ice 
3. Alternatively, 
if 
the 
book 
is 
currently 
‘on 
loan’, 
the 
borrower 
may 
meet 
the 
previous 
borrower 
to 
collect 
the 
book 
halfway 
instead 
of 
having 
to 
wait 
for 
him/her 
to 
return 
it 
to 
the 
‘library’
Discoverability 
1. Social 
network 
promotions 
2. Sharing 
of 
experience 
from 
the 
3 
different 
type 
of 
users 
(Librarian, 
Borrower, 
‘Book 
Contributor’) 
through 
meet-­‐ups
LibraryThing 
-­‐ 
www.librarything.com 
Ways 
to 
add 
books 
to 
your 
catalogue
Goodreads 
-­‐ 
www.goodreads.com 
What 
is 
it? 
“Goodreads 
is 
the 
world's 
largest 
site 
for 
readers 
and 
book 
recommendations. 
See 
what 
your 
friends 
are 
reading, 
organise 
what 
you've 
read, 
list 
your 
favourite 
books, 
discuss 
literature, 
form 
groups, 
and 
connect 
with 
other 
readers.” 
Reviews 
& 
Articles 
on 
Goodreads 
http://www.sitejabber.com/reviews/www.goodreads.com 
http://bookriot.com/2012/07/31/goodreads-­‐v-­‐librarything-­‐part-­‐one/ 
https://cheapthrillsbookblog.wordpress.com/2013/12/09/goodreads-­‐vs-­‐librarything-­‐vs-­‐booklikes/
BookLikes 
-­‐ 
www.booklikes.com 
Stores 
that 
sells 
this 
book 
Users 
who 
have 
read 
the 
same 
book 
Customised 
bookshelves
WOULD LOVE TO HEAR FROM YOU 
! 
DROP US AN EMAIL: 
meetup@uxsg.org
Announcements
What’s happening early 2015 
Full Program @HKD $2,000 $2,950 : http://uxhongkong.com/uxsg.asp 
Day 1 only @HKD $500 $750 : http://uxhongkong.com/uxsg-day1-only.asp 
! 
Special offer ends: 31st Dec 2014 
View full program and speakers lineup at http://www.uxhongkong.com/
Discount Code “UXSG” indefinitely - http://rosenfeldmedia.com/books/
Please help to return the stationaries when 
you exit the auditorium! 
! 
Thank you!

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Uxsg meetup #10

  • 2. Program 730pm - 815pm: ! The MUDD Model - Marrying UX. Design and Development by Jonathan Easton !!!! 815pm - 9pm: ! UXSG Initiative - UX Library Concept by Raven Chai !!!! 9pm - 10pm: ! Networking (outside of auditorium) Everyone
  • 3. Speaker 1 Jonathan Easton Creative Director, GlobalSign Prior to joining GlobalSign.In (GS), Jonathan, was a lecturer in Multimedia Design for Curtin University. And ever since Jonathan has joined GSI, he has been pretty much the driving force behind the company’s design works, winning GSI multiple awards for websites and digital works that have been created over time. ! Today, Jonathan is GSI’s Creative Director, and he leads and drives the UX / design team. Having worked with many types of clients, ranging from Government agencies, ministries, MNCs to Art Galleries, Jonathan is very versatile in his design choices. He has got the rare talent of being able to create very corporate, but yet stylish designs and on the other extreme very abstract digital creations.
  • 4. One of the most popular lightning talks in UXSG 2014 Conference!!
  • 5. Speaker 2 Raven Chai Founding Principal Consultant, UX Consulting Raven Chai is the principal at UX Consulting, has over 15 years experience as a technologist, designer and user experience practitioner. ! He has been involved in more than 120+ projects across various industries and of different products – eServices, course program site, large corporate websites, eCommerce, lifestyle, B2B portals and TV apps. He has also founded a local UX Community, UX Singapore as a platform for UX professionals, designers, developers and business owners to share knowledge and connect people within the industry. ! Founded UXSG community & Program Manager for User Experience Professional Association Asia.
  • 6. WE’LL BE TAKING A BREAK FOR UXSG CONFERENCE NEXT YEAR!!
  • 8. FOCUS ON THINGS THAT MATTERS TO THE COMMUNITY IN YEAR 2015
  • 9. WHAT CAN WE (A GROUND-UP COMMUNITY) DO? Be better at what you do professionally! ! Design is placed at strategic positions! ! Foster a stronger community relationship! ! Build better products and services! ! Groom future design leaders in Asia! ! .! .! .
  • 10. OUTCOME ⟫! Be better at what you do professionally How to be a better practitioner? Do you want to learn new things? What is the best way to learn? What challenges am I facing? What is useful to me professionally?
  • 11. Ways ⟫! Be better at what you do professionally Case Studies Seminars / Talks Hands-on Workshops Mentorship Hackathon UX Books Conference
  • 13. USE POST-IT NOTES TO PUT IN YOUR OWN OPINIONS What is useful to me? What challenges do I face? How do I learn better? 10 mins
  • 14. ORDER BY IMPORTANCE WITHIN YOUR GROUP What is useful to me? What challenges do I face? How do I learn better? 10 mins + 10 mins 1 2 3 4 5
  • 15. WE WILL ANALYSE THE FINDINGS TO UNDERSTAND YOUR PRIORITIES
  • 17. Introduction to UX Library A platform initiated from the UX community to help our local practitioners to gain and exchange knowledge with each other. One of the ways is to facilitate book exchanges or sharing the essence of book learnings.
  • 18. Type of Users Librarian Borrower ‘Book Contributor’
  • 19. What sort of personal details are required to keep a record of the borrower? Librarian Number of companies that has similar books Are the books popular titles? How to gauge due date and who sets the due date? How to chase/ trace the books back? How do we remind borrowers to return the book when due date is nearing? What happens if borrower exceeds due date? What if borrower cannot be contacted? What if the books are lost? What if borrower pass the book to a friend? Terms & Conditions
  • 20. How and where do I borrow and collect the books? Borrower Do I need to pay a fine if i exceed the due date? Is it possible to ask for an extension of due date if mine is nearing? How and where do I return the books? How do I check on the list of available books to borrow? Would the books be useful to me? Can I ask librarian for advice on what are the recommended books to read? Am I allowed to get the book halfway from the previous borrower?
  • 21. Am I allowed to distribute my books to more than one librarian? ‘Book Contributor’ How do I decide which librarian should I pass my books to? Should I play a part in following up on who borrowed my books? How do I keep track of my books that are being borrowed? How do I ensure that the books are of good use to the community?
  • 22. Design Principles 1. Traceability 2. Shareability 3. Accessibility 4. Discoverability
  • 23. Traceability Establish Guidelines 1. Has a Facebook account and be transparent in terms of pro@ile 2. Those who did not return the books borrowed will be banned from the community ‣ Publicise and announce at the UXSG Facebook page 3. Books that are lost will have to be replaced with the same book by the borrower 4. Labels will be pasted on every book to indicate which ‘library’ it belongs to Transparency in Facebook proLile Labels on where the book belongs
  • 24. Shareability 1. Borrowers could take advantage of social media platforms (e.g UXSG Facebook page) to share on his/her knowledge gained ‣ Able to get a chance to network with people who have read the same book and share their respective experiences 2. Mentoring would not be an obligation but borrowers could ask for advice from librarian on what are the recommended books to read based on what he/she wants to learn
  • 25. Accessibility 1. Whoever wishes to be a librarian, should not be in a central pro@ile 2. ‘UX Library’ will be at the company’s of@ice therefore borrowers who wish to borrow and return a book will have to head down to the respective company’s of@ice 3. Alternatively, if the book is currently ‘on loan’, the borrower may meet the previous borrower to collect the book halfway instead of having to wait for him/her to return it to the ‘library’
  • 26. Discoverability 1. Social network promotions 2. Sharing of experience from the 3 different type of users (Librarian, Borrower, ‘Book Contributor’) through meet-­‐ups
  • 27. LibraryThing -­‐ www.librarything.com Ways to add books to your catalogue
  • 28. Goodreads -­‐ www.goodreads.com What is it? “Goodreads is the world's largest site for readers and book recommendations. See what your friends are reading, organise what you've read, list your favourite books, discuss literature, form groups, and connect with other readers.” Reviews & Articles on Goodreads http://www.sitejabber.com/reviews/www.goodreads.com http://bookriot.com/2012/07/31/goodreads-­‐v-­‐librarything-­‐part-­‐one/ https://cheapthrillsbookblog.wordpress.com/2013/12/09/goodreads-­‐vs-­‐librarything-­‐vs-­‐booklikes/
  • 29. BookLikes -­‐ www.booklikes.com Stores that sells this book Users who have read the same book Customised bookshelves
  • 30. WOULD LOVE TO HEAR FROM YOU ! DROP US AN EMAIL: meetup@uxsg.org
  • 32. What’s happening early 2015 Full Program @HKD $2,000 $2,950 : http://uxhongkong.com/uxsg.asp Day 1 only @HKD $500 $750 : http://uxhongkong.com/uxsg-day1-only.asp ! Special offer ends: 31st Dec 2014 View full program and speakers lineup at http://www.uxhongkong.com/
  • 33. Discount Code “UXSG” indefinitely - http://rosenfeldmedia.com/books/
  • 34.
  • 35. Please help to return the stationaries when you exit the auditorium! ! Thank you!