HOW TO PLAY
• Use
5
minutes
to
create
your
personal
trading
card,
includes:
• Draw
your
own
self-‐portrait
• Your
full
name
+
a
nickname
• Your
email
address
• One
thing
about
yourself
that
people
in
the
room
aren’t
likely
to
know
• Your
favourite
past
time
/
hobbies
• Pass
the
trading
card
around
in
no
particular
manner
or
order
(please
stand
up
and
move
around)
• Read
the
card
you
are
holding,
ask
at
least
one
question
about
the
person
• Keep
on
passing
the
card,
we’ll
stop
passing
after
5
minutes,
pass
me
your
cards
• Make
sure
you
sit
with
someone
you
do
not
know
at
all
(on
both
sides)
5
What
do
you
hope
to
achieve
or
learn
from
this
workshop?
Please
write
it
down
on
the
Tlip
chart
paper
provided
Workshop Objectives
You'll
take
away
practical
skills
to
encourage:
• Collaborative
team
design
• Lean
user
research
techniques
• Rapid
design
tactics
to
validate
assumptions
• Minimise
the
waste
in
your
UX
activities
• Have
fun
and
get
to
know
friends
Agenda
1. Introduction
2. Lean
UX
Basics
3. Part
1:
Framing
your
problem
statement
in
60
mins
4. Part
2:
Validating
your
product
hypotheses
in
100
mins
5. Concluding
Message
and
ReTlections
The
Value
of
the
Minimum
Viable
Product
The
bare
feature
set
needed
to
prove
out
a
hypothesis
Source:
Ar*cle
from
Jeff
Gothelf,
Mar
07,
2011:
Lean
UX:
Ge>ng
Out
Of
The
Deliverables
Business hHp://i-‐cdn.apartmenHherapy.com/uimages/re-‐nest/plane12609.jpg
Started
with
a
boring
3
minute
video
in
2008
for
their
minimum
viable
product,
beta
wai;ng
list
jump
from
5,000
to
75,000
in
one
day
(Mar
2008)
Examples
of
Minimum
Viable
Products
(MVPs)
Discard
a
typical
SDLC
approach
towards
guerrilla
research,
tes;ng
and
rapid
prototyping
process.
Complete
redesign,
development
and
deployment
within
6
months
Dropbox SMRT
Agenda
1. Introduction
2. Lean
UX
Basics
3. Part
1:
Framing
your
problem
statement
in
60
mins
4. Part
2:
Validating
your
product
hypotheses
in
100
mins
5. Concluding
Message
and
ReTlections
Your Team’s Goal:
Create a Minimum Viable Product (MVP)
and launch it in 60 days!
!
This
product
should
able
to
help
users
to
solve
speciTic
problems
that
has
not
been
addressed
OR
addressed
poorly
in
the
current
market.
This
product
can
be
a
website,
mobile
app
or
even
a
physical
retail
shop
1Share the one problem that bugs you most
Travel
and
Holidays
10
2Identify a core value proposition
Questions
you
need
to
ask
yourself:
!
• What
is
the
problem
you
are
trying
to
solve
for
people?
• Is
there
an
existing
solution?
• Why
is
this
problem
not
solved
or
addressed
poorly?
10
Agenda
1. Introduction
2. Lean
UX
Basics
3. Part
1:
Framing
your
problem
statement
in
60
mins
4. Part
2:
Validating
your
product
hypotheses
in
100
mins
5. Concluding
Message
and
ReTlections
7Create your prototype
1Know
your
audience
and
intent
2Plan
a
li1le,
prototype
the
rest
3You
can
draw,
it’s
not
Mona
Lisa
4If
you
can’t
make
it
-‐
fake
it.
5Prototype
only
what
you
need
6Prototype
early
and
o@en
30
Examples of modelling and prototyping
• Cardboard
• Paper
• Masking
tape
• Sticky
notes
• Blutack
• Scissors
• Markers
8Conduct guerrilla user testing
Get
out
of
the
building,
Show
it
to
strangers,
Validate
product
hypotheses.
30
10Group sharing and learnings
Share Present
your
journey
• What
were
your
assump3ons?
• What
has
changed
since?
• Key
value
proposi3ons
• What
are
your
design
ra3onale?
• How
do
you
mone3ze?
10
Agenda
1. Introduction
2. Lean
UX
Basics
3. Part
1:
Framing
your
problem
statement
in
60
mins
4. Part
2:
Validating
your
product
hypotheses
in
100
mins
5. Concluding
Message
and
ReTlections