O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Partnering with Key Stakeholders in UX Strategy

30.397 visualizações

Publicada em

Before your work will ever reach the end users you are designing for, there is another audience: stakeholders. As a User Experience (UX) professional, you need to partner effectively with product owners, engineers, executives and other key stakeholders.

Publicada em: Design
  • Seja o primeiro a comentar

Partnering with Key Stakeholders in UX Strategy

  1. 1. Partnering with Key Stakeholders in UX Strategy Troy Parke ! http://uxhow.com/stakeholders @uxhow @LavaCon
  2. 2. @uxhow | http://www.uxhow.com
  3. 3. Who are you?
  4. 4. Ever heard (or said)…
  5. 5. ““We don’’t need UX right now.””
  6. 6. “I’m not a designer, but could you just…”
  7. 7. ““I’’m the target audience.””
  8. 8. Stakeholder
  9. 9. Stakeholders: Decision Makers & Influencers
  10. 10. Creator……
  11. 11. Customer……
  12. 12. Stakeholder?
  13. 13. The objective of ______ is to solve problems. Business
  14. 14. Engineering Business Product Design
  15. 15. Better. Together.
  16. 16. We will need some power-ups.
  17. 17. Here we go!
  18. 18. ““I’’m the target audience.””
  19. 19. Everyone has an opinion
  20. 20. Strong opinions on the familiar. (Mistake superficial knowledge for in-depth.) Drunk Tank Pink - Adam Alter
  21. 21. Illusion of Explanatory Depth
  22. 22. How does a zipper work?
  23. 23. How does this car go?
  24. 24. How achieves customer’s goals? (Not just what it does)
  25. 25. One-Pager Research Plan
  26. 26. - Author & Stakeholders - Background / Goals - Research Questions - Methodology - Participants - Schedule The UX Research Plan That Stakeholders Love - Tomer Sharon
  27. 27. A Guerilla Usability Test on Dropbox Photos - Francine Lee
  28. 28. Personas
  29. 29. Prototyping
  30. 30. - Early & often - All have failure of imagination - Collective group activity - Develops shared understanding Prototype: How to Pre-visualize the Experience - Troy Parke
  31. 31. Paper and sketching works great.
  32. 32. Higher fidelity is even better.
  33. 33. Observe customer behavior…
  34. 34. …the highest value UX activity.
  35. 35. “UX is User Experience - Not Use Your Experience”
  36. 36. “I’m not a designer, but could you just…”
  37. 37. Show how to give feedback
  38. 38. - It’s not art - Does this meet our goals? - Be respectfully direct - Be able to answer “Why?” - Ask questions Giving Better Design Feedback - Mike Monteiro
  39. 39. Empathy & Understanding
  40. 40. Engineering Product Design
  41. 41. Scale Manage Risk ROI Shipping Usable Integrated
  42. 42. Surviving a Design Review
  43. 43. - Don’t understand design. - Focused on individual needs. - Concerns in terms of solutions. Surviving a Design Review - Charlie Kreitzberg
  44. 44. Trailer before the movie
  45. 45. The back pocket
  46. 46. Combination is human nature
  47. 47. Same story different ways
  48. 48. Whatever works
  49. 49. Everyone has an impact on the user’s experience
  50. 50. ““We don’’t need UX right now.””
  51. 51. Not a deliverable User Experience is a business strategy
  52. 52. Speak the language
  53. 53. Be on the hook for performance Luc Legay - Linkedin maps data visualization
  54. 54. Be part of the process
  55. 55. Reframe the problem
  56. 56. Design a vase
  57. 57. Design a way to experience flflowers
  58. 58. - Unusable at small size - Core business value was “No Ads” - Value of a non-paying customer - How to show a better experience?
  59. 59. Tell users what they are getting
  60. 60. Best experience first
  61. 61. Integrated advertising
  62. 62. Ratings and feedback
  63. 63. Delay account creation
  64. 64. Marry the problem, not the solution
  65. 65. UX amplifififies the challenges
  66. 66. If you want to go fast, go alone. If you want to go far, go together.
  67. 67. Go further, together.
  68. 68. Thank you.
  69. 69. Reference Unlabel: Selling You Without Selling Out - Mark Ecko ! Drunk Tank Pink - Adam Alter ! The UX Research Plan That Stakeholders Love - Tomer Sharon ! Prototype: How to Pre-visualize the Experience - Troy Parke ! Giving Better Design Feedback - Mike Monteiro ! Surviving a Design Review - Charlie Kreitzberg ! The Experience Design Process - Andrea Nelson All registered trademarks or trademarks are property of their respective owners.
  70. 70. Partnering with Key Stakeholders in UX Strategy Troy Parke | @uxhow | http://www.uxhow.com

×