1.
WAYS
FAST TO
CREATE
PRODUCTS
BETTER

2.
Oana Blaga Dan Gramadă Adrian Trefaș Mihai Bâlea

3.
WAYS
FAST TO
CREATE
PRODUCTS
BETTER

4.
WAYS
FAST TO
CREATE
PRODUCTS
BETTER

5.
WAYS
FAST TO
CREATE
PRODUCT
THE RIGHT

6.
Case study time!

7.
Music Festival App

8.
Research!!!

9.
t
9 OBJECTIVES
55 HYPOTHESES

10.
Secondary research
Competitor analysis
Survey
Studies
Other appsReviews!!!
Demographics

11.
Secondary research
Competitor analysis
Survey
Studies
Other appsReviews!!!
Demographics

12.
Age: 25 - 34 / 35 -44 / 18 - 24
Motives: for the music / to have fun
First: Follow the festival
Pre-organise / go with the flow
Information !!! + quick answers + Notifications +
clear timetable

13.
The participant can’t easily manage their time
at the festival.
The participant does not have a common place for all
information and someone always available for quick Q/A.
Problems

14.
DESIGN SPRINT TIME!!!

15.
1. Align
2. Diverge
3. Converge
4. Prototype
5. Test

16.
Long term goal + CWs
(Solution) Map
Expert interviews + HMWs
1. Align
Align Diverge Converge Prototype Test

17.
Expert Interview + HMWs
Align Diverge Converge Prototype Test

18.
Memorable experience
Improvements based on experience
Keep the element of surprise
Security is paramount
Expert Interviews - BIG IDEAS
Align Diverge Converge Prototype Test

19.
How Might We’s
Align Diverge Converge Prototype Test

20.
How Might We’s
Align Diverge Converge Prototype Test

21.
Long Term Goal
Align Diverge Converge Prototype Test

22.
+ can we (pessimist)
Long Term Goal
Align Diverge Converge Prototype Test

23.
Map
Align Diverge Converge Prototype Test

24.
Map
Align Diverge Converge Prototype Test

25.
Map
Align Diverge Converge Prototype Test

26.
Map
Align Diverge Converge Prototype Test

27.
Map
Align Diverge Converge Prototype Test

28.
Map
Align Diverge Converge Prototype Test

29.
Map
Align Diverge Converge Prototype Test

30.
The Four Step Sketch
Notes - Ideas - Crazy 8s - Concept (Solution Sketch)
Inspiring Demos
2. Diverge
Align Diverge Converge Prototype Test

31.
Inspiring Demos
Align Diverge Converge Prototype Test

32.
Notes
Ideas/doodles
Crazy 8s
The Concept
The Four Step Sketch
Align Diverge Converge Prototype Test

33.
User Test Flow
Voting & Decide
Storyboard
3. Converge
Align Diverge Converge Prototype Test

34.
Voting & Decide
Align Diverge Converge Prototype Test

35.
User Test Flow
Align Diverge Converge Prototype Test

36.
Storyboard
Align Diverge Converge Prototype Test

37.
4. Prototype
Align Diverge Converge Prototype Test

38.
4. Prototype
Align Diverge Converge Prototype Test

39.
5 users
4 prototypes
4 tasks
1 / 1 Interviews
5. Test
Align Diverge Converge Prototype Test

40.
Useful and easy to use.
Social info is not complete.
My experience appears too sudden.
Icons in bottom bar - confusing.
5. Test
Align Diverge Converge Prototype Test

41.
Add to favorites / my
experience is confusing.
Add to My experience makes a new
category?
Where is the search?
5. Test
Align Diverge Converge Prototype Test

42.
Details page looks nice
Why can’t I filter the list by food
groups?
What do the dots mean?
5. Test
Align Diverge Converge Prototype Test

43.
Assistant is hard to find.
But, assistant is easy to use.
Cool that you don’t necessarily
need to talk with it.
5. Test
Align Diverge Converge Prototype Test

44.
What now?

45.
PROBLEM
1. ALIGN
2. DIVERGE
3. CONVERGE
4. PROTOTYPE
5. TEST
SOLUTION

46.
● Problem Solver
● Fast Validation
● Low Risks - Smart Investment
● Together, Alone
● Power of Momentum
● Team doesn’t get bored
TAKEAWAYS

47.
TAKEAWAYS
IT’s FUN!
● Problem Solver
● Fast Validation
● Low Risks - Smart Investment
● Together, Alone
● Power of Momentum
● Team doesn’t get bored

48.
JAMMING
WORKSHOP
Register:
ux.rocks/jam
@uxdotrocks

49.
Q&A
@uxdotrocks

50.
THANKS!
@uxdotrocks