Learn how to see beyond typical agile user stories that annoy instead of inspire when building the “unknown”. Pave the way forward for your team by writing design stories that break down a complex problem into “tiny pulses” that when put together make up a complex system. Apply “Design Thinking” to not lose sight of the big picture and avoid leading your team down the wrong path of development and stifle innovation. See how thought leaders in Lean startup and Experience design are already re-evaluating their methods when measuring complexities of a system.
Most importantly see how design stories can be the uniting factor for cross-functional teams: everyone “owns” the design, inspires developers to tackle complex and feature rich digital products with selective planning and architecture that include UI patterns, Lean methods, and promotes holistic thinking that makes everyone more effective and efficient in their work.
26. “it all has to be considered together and
starts to write stories that include
development and design work together.”
-Lane Halley
photo credit: http://odl.netvlies.nl
28. “A little part of me dies when I invalidate
a hypothesis with a simple test. But it's
better than invalidating it with months
of coding.”
-Laura Klein
30. “Only challenge a strong market leader if
you’re willing to… develop a highly
differentiated product to compete on the
basis of reflective experience.”
-Victor Lombardi
39. Production Designer, Art Director, Assistant Art Director,
Illustrator, Set Designer, Set Decorator, Buyer, Lead Man, Set
Dresser, Greensman, Construction Coordinator, Head Carpenter,
Key Scenic, Propmaker, Weapons master, Costume designer,
Costume Supervisor, Key Costumer, Costume Standby, Art Finisher,
Costume Buyer, Cutter wardrobe, Make-up Artist, Hairdresser,
Special Effects Supervisor, Special Effects Assistant,
Cinematographer, Director of Photography, Camera Operator, First
Assistant Camera, Second Assistant Camera Film Loader, Camera
Production Assistant, Digital Imaging Technician, Steadicam
Operator, Motion Control Technician/Operator, Production Sound
Mixer, Boom Operator, Utility Sound Technician, Key grip, Gaffer,
Lighting Technician
44. “The title of this documentary is The
Swimming Lesson and the setting is a
rough-and-tumble grade school in a
settled urban district with a few if any
minority or foreign kids. The buildings
are old and run down, and the kids are
hard to discipline.”
from: You and your ideas. Chapter 4 Pitching a short documentary
45. “In life I believe that _________________ My
film will show this in action by exploring
(situation)_________________ The main
conflict is between _________________ and
_________________ Ultimately I want the
audience to feel _________________ And to
understand that _________________”
46. “In life I believe that _________________ My
film will show this in action by exploring
(situation)_________________ The main
conflict is between _________________ and
_________________ Ultimately I want the
audience to feel _________________ And to
understand that _________________”
Context
47. “In life I believe that _________________ My
film will show this in action by exploring
(situation)_________________ The main
conflict is between _________________ and
_________________ Ultimately I want the
audience to feel _________________ And to
understand that _________________”
Context
System
48. “In life I believe that _________________ My
film will show this in action by exploring
(situation)_________________ The main
conflict is between _________________ and
_________________ Ultimately I want the
audience to feel _________________ And to
understand that _________________”
Context
System
Users
49. “In life I believe that _________________ My
film will show this in action by exploring
(situation)_________________ The main
conflict is between _________________ and
_________________ Ultimately I want the
audience to feel _________________ And to
understand that _________________”
Usefulness
Experience
Value
52. Topic - background information
Sequences - activity depicted
Characters - metaphoric role in story
Conflict - confrontations & development
Audience - expectations to endorse
Interviews - “talking heads” & voice overs
Structure - progression of film
Style - visual that augments story
Resolution - meaning for audience
57. “This app makes customizing a pizza
stress-free and possible for any occasion.
It let’s users order multiple pizzas,
combinations from what’s nearby for fast
delivery and makes the experience of
creating a pizza enjoyable ”
58.
59.
60.
61.
62.
63.
64.
65.
66. So What?
photo credit: http://www.coloribus.com/adsarchive/tv-commercials/asics-footwear-whats-next-17125105/
73. “Our sense of vision can quickly pick out
patterns and subtle differences…
Conceptual metaphors aid in
understanding”
-Stephen Anderson
photo credit: https://blogs.atlassian.com/2013/07/how-to-make-an-icon-font-the-8-step-guide/
77. “3-D printing... It can completely change
everything we know about design and
production”
-@carladiana_
http://www.wired.com/design/2013/12/characters-come-alive-in-this-3-d-printable-book
photo credit: http://upload.wikimedia.org/wikipedia/commons/2/27/ORDbot_quantum.jpg