This document provides a summary of recipes for applying lean startup principles in large organizations. It outlines 6 recipes: 1) Test your biggest hypothesis first, 2) Slice it thinly, 3) Timebox it, 4) Fail fast, fail often, 5) Check the data, and 6) Build up enough momentum. For each recipe, it describes the problem it addresses and provides guidance on implementing that recipe through examples and best practices like identifying assumptions to test, monitoring changes over time, and keeping focus through iterative improvements. The overall aim is helping large organizations adopt a startup mentality of frequent learning through quick, data-driven experimentation.

1. “Efforts and courage are not enough
without purpose and direction.”
John F. Kennedy
http://www.ml.sun.ac.za/wp-content/uploads/2009/08/social_graph.png
Recipe 4:
Lean Startup in Large Organisations
Eewei Chen
me@eewei.com @ultraman 101DesignIngredients.com
eewei@emoti.vu / @emotivu / Emoti.vu

2. rs
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Good Design is life
me@eewei.com @ultraman 101DesignIngredients.com

3. no longer exist
no one can live without
Startup Mentality = Survival
me@eewei.com @ultraman 101DesignIngredients.com

4. Why 101?
• 101 problems
• 10 Recipes (case studies)
• Light-weight
• Easy to read and apply
• A catalyst
me@eewei.com @ultraman 101DesignIngredients.com

5. Lean Startup In Large Organisations
1. Test Your Biggest Hypothesis First
2. Slice It Thinly
3. Timebox It
4. Fail Fast, Fail Often
5. Check The Data
6. Build Up Enough Momentum
me@eewei.com @ultraman 101DesignIngredients.com

6. PROBLEM
Teams don’t test often or early
enough, making it difficult to fix
problems later.
me@eewei.com @ultraman 101DesignIngredients.com

7. 1. Test Your Biggest Hypothesis First
Fragmented travel services and platforms
Big Assumption:
Connecting useful ancillary services with
travellers via mobile can make money
Airline
Advertiser
Poor mobile engagement
Do it quickly:
Identify a big assumption
Keep it simple:
Create your MVP
Improve quickly:
Learn to improve of pivot
me@eewei.com @ultraman 101DesignIngredients.com

8. PROBLEM
Companies waste time creating
really complex features no one
wants.
me@eewei.com @ultraman 101DesignIngredients.com

9. 2. Slice It Thinly
Mobile First
Deep Dive
Happy Path
Start small:
1 platform, 1 section or 1 holistic experience
Do what’s necessary:
Features that would break “it” if not there
Test quickly:
Lo-fi remote usability testing
me@eewei.com @ultraman 101DesignIngredients.com

10. PROBLEM
Teams spend too much time
discussing ideas without
making any decisions.
me@eewei.com @ultraman 101DesignIngredients.com

11. 3. Timebox It
OBJ
ECT
IVES
15
mins
Set meaningful objectives:
Decide what absolutely has to be discussed and why...
Have shorter meetings:
Start short and get another meeting if you need to rather than filling in time
Validate quickly:
Ask someone who matters = proof it works! (or doesn’t)
me@eewei.com @ultraman 101DesignIngredients.com

12. PROBLEM
Many companies are still too
risk-averse: over-analysing &
making incremental changes
that don’t make a difference.
me@eewei.com @ultraman 101DesignIngredients.com

13. 4. Fail Fast, Fail Often
Done
Recognise failure:
Don’t beat that dead horse
me@eewei.com @ultraman 101DesignIngredients.com
DESTINATIONS
Provide frequent updates:
Learn and test it again...and again
Home
Learn from failure:
Why didn’t it work before?

14. PROBLEM
Companies don’t monitor
customer usage closely enough
to see what’s really going on.
me@eewei.com @ultraman 101DesignIngredients.com

15. 5. Check The Data
Have assumptions to test:
What’s the problem and what can fix it?
Monitor change over time:
Analyse and compare cohort behaviours
Don’t make things up:
The facts are the facts
Problem
• Usefulness of info
• Clarity of info
• Ease of finding info
Sky.com Super Nav
Assumptions
• Super nav drop down
• Quick tasks
• Simplified IA
Testing
• 3 Remote usability tests
me@eewei.com @ultraman 101DesignIngredients.com

16. PROBLEM
Organisations launch
substandard products because
they have hard deadlines to meet.
me@eewei.com @ultraman 101DesignIngredients.com

17. 6. Build Up Enough Momentum
RELEASE
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focu
ile
ob
on m
B
L
M
L
B
M
L
B
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Keep the fire burning:
MVP done? Now improve it!
React to market and trend changes:
Technology, Culture, new opportunities...
Go small:
... but often and test and learn!
me@eewei.com @ultraman 101DesignIngredients.com

18. Thank you
25% Discount code:
PragProgEeweiChen101
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me@eewei.com @ultraman 101DesignIngredients.com