As designers, we invest a lot of time and energy in research and testing to ensure that we are designing usable, useful and pleasurable experiences. But what happens after we deploy something? By measuring and analysing the effect that changes to design have on site behaviour, we're able to validate our thinking and gain the trust of stakeholders, senior management or clients.

1. Designing With Data

2. Trust

3. Experiment and test

4. “While aesthetics are subjective, behaviour is not.”
Joshua Porter - bokardo.com

12. “Just test it.”

13. Rob Scherer
rscherer@seek.com.au
@uxRob