UX for Good 2014 Final Presentation

1. 1 KIGALI & LONDON | JUNE 1-7, 2014 ACTIVATING A REBIRTH

2. KIGALI & LONDON | JUNE 1-7, 2014 AGENDA Agenda • Welcome & Introductions • Challenge & Approach • Framework, Themes and Concepts - Research & Insights - Brand Principles - A Model: The Inzovu Curve - Applying Concepts - Feedback Loop & Measurement • Closing & Discussion 2

3. Welcome & Introductions

4. KIGALI & LONDON | JUNE 1-7, 2014 WELCOME & INTRODUCTIONS Thank you! 4

5. KIGALI & LONDON | JUNE 1-7, 2014 WELCOME & INTRODUCTIONS Murakoze! 5

6. KIGALI & LONDON | JUNE 1-7, 2014 WELCOME & INTRODUCTIONS The Designers 6 Sue Ngo New York Patrick DiMichele Chicago Matt Franks Austin Stacey Harbin Chicago Lee-Sean Huang New York Stephanie Sansoucie Milwaukee Davide Casali London Zak Orner Chicago Roberta Tossi Milan Laurel Hechanova San Francisco

7. KIGALI & LONDON | JUNE 1-7, 2014 WELCOME & INTRODUCTIONS The Organizers and Provocateurs 7 Jeff Leitner Chicago Jason Ulaszek Chicago Howell Malham Chicago Andrew Nelson Kansas City Dan Lerner Chicago Dave Ormesher Chicago

8. Challenge & Approach

9. KIGALI & LONDON | JUNE 1-7, 2014 CHALLENGE & APPROACH Our Challenge 9 How do we respect the feelings evoked by the memory of past tragedies while also providing opportunities to turn such feelings into action now?

10. KIGALI & LONDON | JUNE 1-7, 2014 CHALLENGE & APPROACH Our Challenge 10 How do we map an individual’s journey from awareness to action?

11. KIGALI & LONDON | JUNE 1-7, 2014 CHALLENGE & APPROACH Our Process • Kigali - Day 1: Research and Immersion - Day 2: Research and Immersion - Day 3: Research and Immersion • London - Day 4: Synthesis - Day 5: Synthesis - Day 6: Presentation and Discussion 11

12. KIGALI & LONDON | JUNE 1-7, 2014 CHALLENGE & APPROACH By the numbers… • 40+ interviews with Aegis staff, locals, visitors, educators, counselors, experts and those impacted directly by genocide • 500+ hours of primary and secondary research • 90 flights completed across the world • 3,124 Post-Its, flip-charts and pieces of paper • 96 servings of french fries consumed in Rwanda • 3 Petries, including a Petrie designer • Countless personal reflections and new friends • 15 people forever changed 12

13. KIGALI & LONDON | JUNE 1-7, 2014 Design framework 13 Discovery Synthesis Creation Validation

14. KIGALI & LONDON | JUNE 1-7, 2014 CHALLENGE & APPROACH Discovery • Problems • Insights • User groups & roles • Tactics • Quotes • Scale • Timing • Stages • Risks • Protections • Social/Emotional factors • Thought-starters • Provocations • Terms/Jargon • Metaphors • Criteria • Stories 14

15. KIGALI & LONDON | JUNE 1-7, 2014 CHALLENGE & APPROACH Synthesis • See patterns • Categorization • Prioritization • Generation • Reduction 15

16. Research & Insights

17. KIGALI & LONDON | JUNE 1-7, 2014 RESEARCH & INSIGHTS Scenes from the Field 17 UX for Good team conducts on-site exhibit visit Interviews Manzi Kayihura, President of Rwanda Tours & Travel Assoc. Visits physical archive Observes Peace Education Program Observes on-site workshop in progress

18. KIGALI & LONDON | JUNE 1-7, 2014 RESEARCH & INSIGHTS Research Overview 18 On-site Contextual Evaluation Off-site Contextual Evaluation Interviews Cultural Assessment Observation Digital Ecosystem Assessment

19. KIGALI & LONDON | JUNE 1-7, 2014 RESEARCH & INSIGHTS Research Summary 19 On-Site Contextual Evaluation • Full tour by tour guide • Self-guided tour by audio guide • Memorial exhibits • Mass graves & gardens • Gift shop & cafe • Amphitheater development & peace library Off-Site Contextual Evaluation • Physical archives (Gacaca on National Police Grounds) • Aegis offices • Offsite memorials (Belgian, etc.) • Massacre site (Ntarama) Interviews • Visitors (via intercept) • Visitors (planned) • Educators • Survivors • Rescuers • Aegis staff • Counselor • Communications officer • Archive manager • Social program director • Youth program director • Business development / finance director • Education directors • Tours & Travel Association office • Social enterprise director Observation • Outreach • Peace Education Program • On-site workshop • Weekly staff meeting Cultural Assessment • Local culture observation • Tour of Kigali and surrounding rural areas • Conversations with local Rwandans • Gorilla trek at Volcanoes National Park Digital Ecosystem Assessment • Kigali Genocide Memorial Website • Digital Archive & Interactive Map • Memorial Digital Touchpoints

20. 20 “If we had 2,000 people like Sula, maybe it would have been different.”

21. “I think KGM is context. It sets the stage for everything we see now.”

22. “In my family, we never talked about the genocide. It was too fresh in my parents’ mind.”

23. 23 “[KGM] It’s a home.”

24. 24 “Genocide defines the Rwanda story. You can’t talk about the rebirth without it.”

25. 25 “I want to travel. I want to be immersed in different cultures and different places, and write…”

26. 26 “How can we bottle the apex of the feeling?”

27. KIGALI & LONDON | JUNE 1-7, 2014 RESEARCH & INSIGHTS Key Insights 1. Kigali is a miracle, but African modernity should not be surprising. 2. Peace education makes individuals feel personally responsible. 3. Rwandans offer improbable generosity in the face of adversity. 4. Rwandans offer extraordinary kindness and humility to visitors. 5. Rwanda is a story of resilience, rebirth and regeneration. 6. Rwanda has expertise in genocide prevention and recovery. 27 There’s an opportunity to tell the holistic story from genocide to rebirth.

28. Brand Principles

29. KIGALI & LONDON | JUNE 1-7, 2014 You have seen my descent Now watch my rising Rumi 29

30. KIGALI & LONDON | JUNE 1-7, 2014 BRAND PRINCIPLES 30 “Brand Rwanda” Genocide Gorillas

31. KIGALI & LONDON | JUNE 1-7, 2014 BRAND PRINCIPLES 31 KGM: Current Identity The Centre exists as a permanent memorial to those who fell victim to the genocide, and also as a place for Rwandans to grieve for those they lost. The Kigali Memorial Centre is an international centre. It deals with a topic of international importance, with far-reaching significance, and is designed to engage and challenge an international visitor base. “

32. KIGALI & LONDON | JUNE 1-7, 2014 BRAND PRINCIPLES 32 Kwibuka 20 Kwibuka20 calls on the world to stand against genocide in three key ways: To remember: Honouring the memory of those who died. Offering support to those who survived. To unite: Rwanda shows that reconciliation through shared human values is possible. We ask the world to do the same. To renew: As we build Rwanda anew, we are humbled to share our experiences and learn from others. Let’s create a better world together. Now we need to go from WHAT to HOW. “

33. KIGALI & LONDON | JUNE 1-7, 2014 BRAND PRINCIPLES Identity: KGM as a… 33 Mausoleum Museum Recruitment Center Intwari School

34. KIGALI & LONDON | JUNE 1-7, 2014 BRAND PRINCIPLES How? Our Principles 34 Turn Pain into Empowerment “Rwandanize” the Discourse Target Influencers & Amplifiers

35. KIGALI & LONDON | JUNE 1-7, 2014 BRAND PRINCIPLES 35 Rwanda Repositioned Rwanda reborn: Kigali's culture, heart and soul BE REBORN ! RWANDA

36. KIGALI & LONDON | JUNE 1-7, 2014 36 BE REBORN ! RWANDA

37. A Model: The Inzovu Curve

38. KIGALI & LONDON | JUNE 1-7, 2014 A MODEL: THE INZOVU CURVE Our Users 38 AWARE TOURIST EMPATHIC TOURIST ADVOCATE CATALYST GENOCIDE CHILDREN FIRST GEN AFFECTED RWANDANS UNAWARE TOURIST

39. KIGALI & LONDON | JUNE 1-7, 2014 A MODEL: THE INZOVU CURVE Behaviour Scale 39

40. KIGALI & LONDON | JUNE 1-7, 2014 A MODEL: THE INZOVU CURVE The Journey: Today’s KGM 40 Pain Pain Pain Action ?

41. KIGALI & LONDON | JUNE 1-7, 2014 A MODEL: THE INZOVU CURVE Empathy Compassion Model 41 Empathetic Feeling Compassionate Action BURNOUT RISK SHUTDOWN RISK Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout

42. KIGALI & LONDON | JUNE 1-7, 2014 A MODEL: THE INZOVU CURVE The New Journey 42 Tania Singer Model: http://www.wired.co.uk/news/archive/2012-07/12/tania-singer-compassion-burnout Pain Reflection Hope Action

43. KIGALI & LONDON | JUNE 1-7, 2014 A MODEL: THE INZOVU CURVE 43 THE INZOVU CURVE Aegis recipe to activate humanitarian qualities (“inzovu” means “elephant”)

44. 44

45. 45 The Inzovu Curve

46. 46 The Inzovu Curve: Memorial

47. 47 The Inzovu Curve: Student Workshop

48. KIGALI & LONDON | JUNE 1-7, 2014 A MODEL: THE INZOVU CURVE 48

51. Applying Concepts

52. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Our Goal 52 To create catalysts who impart meaningful change upon the world, Aegis must change the way it engages with host countries, visitors, and served populations…

53. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Achieving Success 53 • Support the understanding, reconciliation & healing of genocide for a local population • Create sites of humanitarian activation for visitors from around the world Aegis must:

54. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Our Belief 54 Rwanda is the prototype of this change.

55. 55

56. 56

57. 57

58. 58 Aegis can partner with tourism and outreach organizations to extend the experience to the region and beyond. • Drive longer visits • Increases the potential for Impact on local and visitor populations

59. 59

60. 60 Aegis can mobilize people to advocate for change on local and global scales. Engagement opportunities must be viewed as achievable and aspirational. Aegis ambassadors can provide: • opportunities for immediate action in the local area • opportunities for action “back home” • training for dedicated individuals to create their own cause

61. 61

62. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Path of Emotional Conversion 62

63. Awareness

64. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Awareness 64 “Rwanda is currently known for Genocide & Gorillas.” - Tour Operator ! The miracle of Rwanda is that no one knows about the recovery taking place. Awareness creates a framework for 3rd parties to tap into the change that populates the countryside; setting the stage for “humanitarianism as a chief export.”

65. KIGALI & LONDON | JUNE 1-7, 2014 65 Artist in Residence ! Bring artists of all kinds from around the world to Kigali to tell the story of Rwanda through artistic expression. The artwork can be shared within Rwanda and the global community.

66. KIGALI & LONDON | JUNE 1-7, 2014 Take action 66 Student Artwork ! Exhibit the art created from the youth programs at the Kigali Genocide Memorial in the international community to promote peace and reconciliation through expression.

67. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Awareness 67

68. Immersion

69. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Immersion 69 “We’ve run into a number of groups from America and other places. They are doing the same stuff we are; here today, going to a memorial later this afternoon, then a day of rural life experience, a day of city life experience, and then a bunch of days moving around the country… meeting people and fostering connections.” - St. Lawrence University Professor ! Progressive groups [missions, schools, etc..] are already utilizing immersion as the primary technique to ignite humanitarian values. The creation of regional narratives can serve to strengthen humanitarian narratives and support micro-economic growth.

70. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS A Revitalized KGM Website An experience that more effectively: ! • Enables visitors plan their trips to the memorial ! • Prepares memorial staff for incoming visitors • Visualizes size, scale, scope and impact of the genocide ! • Delivers compelling content about peacemaking • Compels action and increasingly deeper engagement 70

71. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS A Revitalized KGM Website 71 Kigali Genocide Memorial Plan Your Visit Explore Peacemaking Reflection Learn About the Genocide Centre at a Glance Exhibitions Memorial Sites Facts & Figures Testimonials Interactive Map Reconciliation Rehabilitation Heroes Become a Hero Intwari Workshops

72. KIGALI GENOCIDE MEMORIAL Plan Your Visit | Learn About the Genocide | Explore Peacemaking AEGIS TRUST Come Here to See How Rwanda is Changing the World Make a Gift Centre at a Glance Education & Training

73. Every 7 seconds for 100 days.

74. PHOTO Risked her life to save a life. Aliquam nisi tortor, fermentum ac nunc et, suscipit interdum nibh. Donec molestie nibh vel dui imperdiet, et tempor odio molestie. Etiam ac molestie urna, a laoreet sem. Ut eleifend enim ut ligula congue ultricies. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla consectetur aliquet massa, sed adipiscing dui lacinia vulputate. Sed at posuere dui, vulputate hendrerit ante. Vivamus imperdiet turpis ut lorem tristique interdum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In vel placerat ligula. Vivamus lorem urna, interdum eget commodo ut, pulvinar sed sem. Curabitur sollicitudin, sem vitae consectetur molestie, nibh purus convallis ligula, in dictum lectus leo in eros. Maecenas libero arcu, interdum nec nulla at, interdum lacinia est. Suspendisse id tortor velit. Sed at posuere dui, vulputate hendrerit ante. Vivamus imperdiet turpis ut lorem tristique interdum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In vel placerat ligula. Vivamus lorem urna, interdum eget commodo ut, pulvinar sed sem. Sed at posuere dui, vulputate hendrerit ante. Vivamus imperdiet turpis ut lorem tristique interdum. LEARN MORE ABOUT HEROISM

75. COMMUNITY GROUPS AND ORGANIZATIONS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sollicitudin eros nunc, ornare hendrerit arcu tempus id. Aliquam posuere semper nulla. IMAGE IMAGE IMAGE I'm going to prevent violence in Central African Republic. IMAGE IMAGE SPREADING AWARENESS OF THE RWANDA STORY. Vivamus id aliquet ante, ac vulputate dui. Vestibulum massa orci, sollicitudin non tortor eu, congue iaculis sem. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himen aeos. Aliquam congue a leo in tincidunt. Donec faucibus. I support a counseling center in my area. HEADLINE OF SOME SORT THAT RUNS A FEW LINES LONG.

76. Experience

77. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Experience 77 “Have you seen the exhibit at KGM? Yes? Then you can see the difference. At KGM, you get to the end and just go “poof;” but with this one [traveling panels] that happens very quickly. Users go through the hard part, but then also the uplifting part; realizing some of the possibilities that are there.” - Morley Hanson, Aegis Trust ! The current KGM exhibit needs to be extended and contextualized to inspire locals and tourists. If it is to become the center of humanitarian activation, the sequence of hope and mobilization must be tailored to multiple audiences.

78. 78 Experience Optimization ! Reducing distractions to increase impact

79. 79 Audio

80. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Audio Tour Optimization • Humanize the audio by including first-person narration when appropriate (this also allows other voices into the audio experience) • Keep audio guide numbers in same general area of their respective exhibits (upper left corner) • Indicate verbally which panel of the exhibit the audio track is narrating. • Audio currently ends before “Wasted Lives” exhibit does • Audio currently asks for a donation after you’ve just stepped into the Children’s Room 80

81. 81 Visual

82. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Visual Optimization • Add headers to subsections in exhibit to allow viewers to follow the story more instinctively • Add captions to photos • Remove the tablet from the Children’s Room and install a kiosk or tablet in the lobby which could include the following: - Overview of Aegis Trust - Program Information (Education and Social) - Donation Opportunities - Stories of Hope and Heroism - Comments and Feedback on the Memorial experience 82

83. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Visualize Big Numbers 83 Otto Neurath, Isotype: http://en.wikipedia.org/wiki/Isotype_(picture_language) Isotype’s first rule: Greater quantities are not represented by an enlarged pictogram but by a greater number of the same-sized pictogram. ! This is useful for demonstrating scale in various exhibits.

84. 84 Spatial

85. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Spatial Optimization • Reduce distractions in the environment by: - Obscuring the bathroom with a screen or panel - Replace hand dryers in the bathroom with a quieter option • Help visitors find their way through the memorial by: - Directing people toward the “Wasted Lives” exhibit more instinctively (either via eye-level signage or indicators on the floor) - Directing people from Children’s Room to Peace / Hope Room 85

86. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Evolve “Wasted Lives” • At the beginning of the exhibit, present Ervin Staub’s Continuum of Destruction. • For each episode of mass atrocity, plot the key events along the Continuum of Destruction along with supporting information and pictures. • This approach explicitly highlights the common themes, warning signs, and intervention points for all of the atrocities displayed in the exhibit. • Include a kiosk in the exhibit which offers: - The ability to take a deep-dive into supporting information for each atrocity - Interactive facts and figures that bring the data points to life - A world map that highlights current regions of concern 86

87. KIGALI & LONDON | JUNE 1-7, 2014 SECTION TITLE HERE 87

90. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Digital Archive Companion 90

91. Hope

92. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Hope 92 “You saved my life. And you saved the life of the people I was planning on killing.” - Child of victims to teacher of mobile education ! ! If you look, there’s so much positivity in so much animosity; you can’t help but become inspired. We must tell this story.

93. 93

94. 94

95. 96

96. KIGALI & LONDON | JUNE 1-7, 2014 97 Messages of hope ! Give visitors a space to process the emotions they are experiencing. Moments of reflection that can offer hopeful messages.

97. 98

98. 99 How will you tell our story back home?

99. 100 You are a human being.

100. 101 Everyone is worthwhile.

101. KIGALI & LONDON | JUNE 1-7, 2014 102 Beacon of Hope ! Visitors self-select to record messages to reflect and capture their feelings. The messages can then be shared with their friends and family.

102. Will

103. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Will 104 “We’re trying our best to be the bridge.” - Freddy Mutanguha, Aegis Trust ! ! Once visitors feel empowered and inspired by hope, they are ready to become a voice for peace in the world. We must foster that empowerment and provide guidance for how to turn it into action.

104. KIGALI & LONDON | JUNE 1-7, 2014 Take action 105 Open on the Plane ! Visitors leave the memorial with letters to be opened on their return journey home to remind them of what they learned on the trip and encourage further action.

105. 106 Dear Friend, We are all angered by what happened in Rwanda, but we can channel our energy into action and prevent it from ever happening again. Be heroic. Help save lives by taking action. Injustice happens around the world. The Central African Republic has been descending into ethno-religious violence, with thousands of people fleeing their homes. The UN is warning that the country is at high risk of genocide. Learn how you can raise awareness about this issue. Volunteer to spread the word in your community, on campus, or at events. Be a partner. Pledge your support and helps us fund our life sustaining social programs, youth and teacher education programs and commemoration work. Our youth programs teach the new generation about Rwanda’s history and how to move forward in peace and unity. Be a resident artist. Create work to tell the story of Rwanda through artistic expression. Visit our website at www.globalumuganda.com/toolkit to learn more. Together we can build and sustain peace. Amahoro, The Aegis Trust team

106. KIGALI & LONDON | JUNE 1-7, 2014 Take action 107 Symbols of Peace ! Visitors receive physical objects created by the community as tokens of peace and reconciliation. The physical object can link the visitor back to the digital memorial experience.

107. Action

108. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Action 109 “I came back and my grandmother says, ‘I hope you got that Africa out of your system.’ But at that moment, I realized it was there and growing. So I moved my family here and opened a school.” - KGM Visitor ! ! The trigger for action will happen at different times for different people. KGM has an opportunity to incorporate triggers throughout the customer journey and ensure the capture of active participants around the world.

109. KIGALI & LONDON | JUNE 1-7, 2014 110 The Intwari School ! Day 1: The Road to Genocide (Education) | Pain • History of Rwanda • Exhibit Walkthrough • The Road to Genocide • How the Road to Genocide Applies to Other Conflicts • A Visit to the Churches • Emotion Capture • Reflection Questions

110. KIGALI & LONDON | JUNE 1-7, 2014 111 The Intwari School ! Day 2: The Path to Peace (Workshop) | Reflection • Group Reflection • The Path to Peace • Rwanda’s Recovery • Q&A With an Aegis Guide/Teacher • Current Conflict in the Central African Republic • Meeting With Youth Champions • Emotion Capture

111. KIGALI & LONDON | JUNE 1-7, 2014 112 The Intwari School ! Day 3: Become the Catalyst (Conversations) | Hope • Meeting With a Survivor or Rescuer • Peace Pledge • The New Side of Kigali • An Action Toolkit • Making Your Action Plan • The 100-Day Pledge • Emotion Capture

112. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS Global Umuganda • A web-based platform that moves visitors toward advocacy and empowers advocates to transform themselves into catalysts. • Participate in events. • Raise your voice. • Become a hero. • Available 24/7 around the world. • Powered by Aegis Trust. 113

113. Umuganda can be translated as ‘coming together in common purpose to achieve an outcome’. ! Join Us In Your Community

114. The international community can no longer ignore the rise in violence directed at Pakistan’s Shia minority. Make a Difference Human Rights Watch says:

115. 300,000 children around the world are being exploited in armed conflict. Make It Stop UNICEF says:

116. There is horrific violence happening in Central African Republic and U.N. Peacekeepers are nowhere to be found. Make Some Noise Amnesty International says:

117. “A hero is no braver than an ordinary man, but he is brave five minutes longer.” ! Become a Hero

118. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS The Staub Model 119 1. Indifference 2. Opening up 3. Acceptance 4. Respect 5. Empathy 6. Caring 7. Connection 8. Community 9. Love toward others 10. Peace Ervin Staub Model: http://www.ervinstaub.com/ 1. Life Conditions 2. Form Groups 3. Scapegoat 4. Marginalization 5. Destructive Ideology 6. Passive Bystander 7. Victimization 8. Manipulation 9. Dehumanization 10. Extermination

119. KIGALI & LONDON | JUNE 1-7, 2014 APPLYING CONCEPTS The Staub Model for Diagnosis 120 Ervin Staub Model: http://www.ervinstaub.com/ 1. Life Conditions 2. Form Groups 3. Scapegoat 4. Marginalization 5. Destructive Ideology 6. Passive Bystander 7. Victimization 8. Manipulation 9. Dehumanization 10. Extermination

120. Feedback and Measurement

121. KIGALI & LONDON | JUNE 1-7, 2014 FEEDBACK AND MEASUREMENT Feedback Loops 122 Feedback Loop Feedback loops are a very important principle to put in place, the foundation of the best experiences.

122. KIGALI & LONDON | JUNE 1-7, 2014 FEEDBACK AND MEASUREMENT Feedback Loops 123 AFFECTED RWANDAN TOURIST Story Message Affected Rwandans MISSING

123. KIGALI & LONDON | JUNE 1-7, 2014 FEEDBACK AND MEASUREMENT Feedback Loops 124 AEGIS CHILDREN Workshop Message Reach Children MISSING

124. KIGALI & LONDON | JUNE 1-7, 2014 FEEDBACK AND MEASUREMENT Feedback Loops 125 Rwanda Experience Feedback TOURIST RWANDAN TOURISM Tourism MISSING

125. KIGALI & LONDON | JUNE 1-7, 2014 FEEDBACK AND MEASUREMENT Feedback Loops 126 TOURIST AEGIS Donation Result Feedback Donation MISSING

126. Closing & Discussion

127. KIGALI & LONDON | JUNE 1-7, 2014 128 Murakoze!

UX for Good 2014 Final Presentation

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