MCDM INFO MEETING 2010-11
12.03.09

communication is in transition…
…this changes everything.
more information,
more noise
demands
more transparency,
more trust

this changes everything…
how do we communicate effectively?
our relationships.
how we work.
how we learn.

how do we communicate effectively?
tell stories.
build community.
be an entrepreneur.

what is the MCDM ?
The MCDM engages a community of leaders in the
strategic use of digital media in communication.

"Within the word we speak are two dimensions,
reflection and action, in such radical interaction that if
one is sacrificed--even in part--the other immediately
suffers. There is no true word that is not at the same
time a praxis. Thus, to speak a true word is to transform
the world.”
Sacrifice of action=verbalism
Sacrifice of reflection=activism
--Paulo Freire, Pedagogy of the Oppressed

”Permanently beta.”
--Dr. Gina Neff, University of Washington

”You guys are kicking our butts.”
--Foster Business School staff person.

core classes

understand
create
distribute
electives teach how
to

Curriculum Fall 2009
 Research Strategies and Methodologies in
Digital Media
 Economics of Digital Communication
 Emerging Markets in Digital Media
 (Special Topics):Web Strategies for
Storytelling
 (Special Topics): Theories and Practice of
Interactive Media

strategy

community

recent media coverage

IMAGE CREDITS
 Slide 2 – Lea Marzloff (Allo) http://www.flickr.com/photos/leamarzloff/3173827688/
 Slide 3 – Cougar-Studio (CoverStory- People walking through) http://www.flickr.com/photos/suvcougar/1273657633/